Kenya - Business creation project

Décrivez votre projet en quelques mots

Iris Optics is an optical shop duly registered in Kenya in January 2024. We aim to conduct mobile eye checkups and dispense quality and affordable eyeglasses to rural and urban communities in Kenya by utilizing a van fully equipped with mobile eye clinic

01.01 Décrivez votre projet en détail

Iris Optics is a mobile/ online optical shop duly registered in Kenya as a sole proprietorship business on the 19th of January 2024. We aim to conduct mobile eye checkups and dispense quality and affordable eyeglasses to rural and urban localities in Kenya by utilizing modern technology and a van fully equipped with all the necessary eye check-up equipment. We endeavor to employ marketing tools such as an e-commerce website and medical camps within our localities e.g churches, schools, rural dispensaries, industries, and community centers. During such activities, our optometrist(eye doctor) conducts good quality computerized eye check-ups where he/she dispenses prescription spectacles and eyedrops at a fee. Our business model seeks to improve access to quality and affordable prescription eyeglasses within the comfort of your homes, offices, and community social areas while at the same time making a profit.

01.02 Quel est le problème principal que vous essayez de résoudre ?

Iris Optics seeks to ease access to eye care services more so by focusing on refractive errors which contribute to more than 50% avoidable blindness cases in Kenya. We realize the great need for access to eye care services as an early detection, prevention, and treatment tool which is critical in saving sight and improving the productivity of those affected. By deploying a mobile van fully loaded with all the necessary eye care equipment Iris Optics aims to traverse both the rural and urban localities in Kenya providing access to affordable and quality eyecare services and prescription glasses. According to World Health Organization (WHO), there are 38 million people worldwide who have severe vision impairment with close to 750,000 being Kenyan, 80% of these individuals are suffering from refractive error and ocular diseases which are treatable and avoidable when detected early on their onset.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service que vous souhaitez fournir par votre projet (au moins 3).

Iris Optics provides access to primary eyecare services by moving through rural and urban localities. Additionally, we provide our clients with affordable and timely products and services at their doorstep. By utilizing modern technology tools such as social media marketing, and online/radio announcements we strive to reach a wide audience,

01.04 Veuillez décrire précisément à qui s'adressera le produit/service de votre projet. Quels sont les bénéficiaires visés ?

Iris Optics project is designed to serve urban and rural communities, being a mobile eye clinic we endeavor to traverse different localities setting up shop in churches, slum areas, shopping centers, social halls, chief camps, stadiums, and also in different corporate institutions. Our main target for the services are the rural and urban folk whose purchasing power for prescription glasses is limited either by geographical location or their prevailing economic status, therefore by availing these crucial eye care services, we can create access and affordability since the client does not have to travel a long costly distance to a major town or city for the same.

01.05 Quand avez-vous commencé à travailler sur votre projet ?

19/01/2024

01.06 Combien y a-t-il de propriétaires sur votre projet en plus de vous ?

1

01.07 Parmi les autres propriétaires, combien sont des femmes ?

1

01.08 Veuillez décrire le profil des autres propriétaires de votre projet (compétences, expérience, etc.).

EDWARD THUKU NGUGII is an Optometrist by profession, having graduated from Kenya Medical Training College in the year 2014. I have been practicing as an eye doctor in Kenya for the last 10 years working with different establishments such as DOT glasses, Baus optical, Eyemodes Ltd, Mamy Eyewear East Africa and Optica Kenya, therefore gaining a lot of experience and understanding of the available gaps and opportunities in this industry. I will act as the operations manager at Iris Optics. LIZA MUKAMI MICHENI-As a co-founder, she has been in the banking sector for more than 10 years bringing in a wealth of experience in business development and marketing currently as a sales manager in a car imports company (which is crucial in enabling Iris Optics to acquire a affordable state of the art van for mobile clinic installation). Liza will manage all the marketing and sales functions of the business, she is also a certified accountant.

01.09 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

facebook/tiktok -Iris Optics

01.10 Quel est le secteur d'activité qui décrit le mieux votre projet ?

f) Soins de santé (équipements et services de santé)

02.01.01 Mon projet contribue à l'objectif 'Pas de pauvreté'

6

02.01.02 Justification de la contribution de mon projet

Iris Optics makes its contribution to eradicating poverty by conducting mobile eye check-ups in urban and rural localities enhancing access to these much-needed products and services. Studies have shown that corrected visual impairments for workers and employees in all industries lead to improved output productivity increasing earnings leading to better socio-economic status. As for the school-going children and young adults improved vision leads to improved performance contributing to suitable future career prospects.

02.02.01 Mon projet contribue à l'objectif 'Faim Zéro'

4

02.02.02 Justification de la contribution de mon projet

Iris Optics makes its contribution to eradicating poverty by conducting mobile eye check-ups in urban and rural localities enhancing access to these much-needed products and services. Studies have shown that corrected visual impairments for workers and employees in all industries lead to improved output productivity increasing earnings leading to better socio-economic status. As for the school-going children and young adults improved vision leads to improved performance contributing to suitable future career prospects.

02.03.01 Mon projet contribue à l'objectif 'Bonne Santé et Bien Être'

7 - Tout à fait d'accord

02.03.02 Justification de la contribution de mon projet

Iris Optics contributes to the good health and well-being of the community by creating access to affordable prescription eyeglasses and other eyecare services in doing this work we make our mark in improving our community productivity as study shows that good eye health increases productivity in workers and improved performance in school going children.

02.04.01 Mon projet contribue à l'objectif 'Éducaiton de Qualité'

5

02.04.02 Justification de la contribution de mon projet

Iris Optics makes its contribution to enhancing quality education by conducting mobile eye check-ups in urban and rural localities enhancing access to these much-needed products and services. Studies have shown that corrected visual impairments for workers and employees in all industries lead to improved output productivity increasing earnings leading to better socio-economic status. As for the school-going children and young adults improved vision leads to improved performance contributing to suitable future career prospects.

02.05.01 Mon projet contribue à l'objectif 'Égalité entre les Sexes'

4

02.05.02 Justification de la contribution de mon projet

One of the founders being female Iris Optics prides itself as an enterprise that has fulfilled the gender equality obligation. In our future activities, we endeavor to conduct all our activities within the confines the gender balance rule.

02.06.01 Mon projet contribue à l'objectif 'Eau Propre et Assainissement'

2

02.06.02 Justification de la contribution de mon projet

02.07.01 Mon projet contribue à l'objectif 'Énergie Propre et Abordable'

2

02.07.02 Justification de la contribution de mon projet

02.08.01 Mon projet contribue à l'objectif 'Travail Décent et Croissance Économique'

4

02.08.02 Justification de la contribution de mon projet

Iris Optics makes its contribution to eradicating poverty by conducting mobile eye check-ups in urban and rural localities enhancing access to these much-needed products and services. Studies have shown that corrected visual impairments for workers and employees in all industries lead to improved output productivity increasing earnings leading to better socio-economic status.

02.09.01 Mon projet contribue à l'objectif 'Industrie, Innovaiton et Infrastructure'

5

02.09.02 Justification de la contribution de mon projet

By utilizing the available technologies such as an e-commerce website and e-mobility Iris Optics has positioned itself as a modern-day enterprise. In the eye care industry, there are new and innovative equipment such as smartphone-powered eye testing devices that we seek to use in the course of conducting our daily activities, these devices are known to increase accuracy and precision which is a plus on our final product.

02.10.01 Mon projet contribue à l'objectif 'Réduction des Inégalités'

5

02.10.02 Justification de la contribution de mon projet

Iris Optics recognizes the inequality that exists when it comes to access to quality and affordable eyecare services between the first world and the developing world and we seize this opportunity to make our mark in improving humanity by employing modern techniques and technologies such as mobile clinics and an e-commerce website to reach the rural and urban people (slum areas) suffering from various vision impairments. When the gap in access to eyecare services is reduced there is a good increase in productivity within communities therefore brightening their economic prospects.

02.11.01 Mon projet contribue à l'objectif 'Villes et Communautés Durables'

4

02.11.02 Justification de la contribution de mon projet

02.12.01 Mon projet contribue à l'objectif 'Consommation et Production Responsable'

2

02.12.02 Justification de la contribution de mon projet

02.13.01 Mon projet contribue à l'objectif 'Luttle contre les Changements Climatiques'

3

02.13.02 Justification de la contribution de mon projet

02.14.01 Mon projet contribue à l'objectif 'Vie Sous-Marine'

2

02.14.02 Justification de la contribution de mon projet

02.15.01 Mon projetp contribue à l'objectif 'Vie Terrestre'

2

02.15.02 Justification de la contribution de mon projet

02.16.01 Mon projet contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

4

02.16.02 Justification de la contribution de mon projet

Iris Optics recognizes that good eye care products and services are a basic human right and we are committed to bridging the gap that exists when it comes to access to quality and affordable eyecare services in the developing world we seize this opportunity to make our mark in improving humanity by employing modern techniques and technologies such as mobile clinics and an e-commerce website to reach the rural and urban people (slum areas) suffering from various vision impairments. Studies have shown that corrected refractive errors impact worker productivity increasing their earnings and finally changing their economic status for the better, in school-going children good vision improves overall school performance leading to good future career prospects.

02.17.01 Mon projet contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - Tout à fait d'accord

02.17.02 Justification de la contribution de mon projet

Iris Optics recognizes the need/gap that exists when it comes to access to quality and affordable eyecare services in the developing world and we seize this opportunity to make our mark in improving humanity by employing modern techniques and technologies such as mobile clinics and an e-commerce website to reach the rural and urban people (slum areas) suffering from various vision impairments. Studies have shown that corrected refractive errors impact worker productivity increasing their earnings and finally changing their economic status for the better, in school-going children good vision improves overall school performance leading to good future career prospects.

05.01 Il existe un grand nombre de clients qui utilisent déjà un produit/service très similaire à celui que nous envisageons de créer.

4

05.02 Le produit/service que nous voulons créer représente un type de produit/service entièrement nouveau

4

05.03 Le produit/service que nous voulons créer pourrait être décrit comme une nouvelle technologie

5

05.04 Le produit/service que nous voulons créer est une amélioration d'un produit ou d'un service existant

5

05.05 Le produit/service que nous voulons créer pourrait être décrit comme une extension d'une gamme de produits ou de services

6

05.06 Le produit/service que nous voulons créer répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

05.07 Le produit/service que nous voulons créer est une nouvelle version d'un ancien produit/service

4

05.08 Justification de mon projet

Iris Optics employs modern tactics and innovative technologies in the daily running of its operations. First, we envision deploying a fully equipped mobile clinic all housed in a medium-sized van easing mobility and creating access to affordable eye care services for the testing equipment we endeavor to use the most recent eyecare testing kits which are smartphone-based increasing accuracy and speed of service delivery. We also plan on developing an e-commerce website and using social media platforms such as Facebook and Instagram to make our product and services/ brand more visible to our prospective consumers.

05.09 Qui sont vos principaux potentiels concurrents et qu'est-ce qui vous différencie d'eux ?

Iris Optics is set to fight off competition from Established eye care Centers, traditional family-owned optical shops, established eye hospitals, and chain optician clinics all located in major cities and towns e.g Optica, Baus Optical, Lions Eye Hospital Omega Opticians, city eye hospital among many other big players. Our main competitive advantage that sets us apart from our main competitors is the ability to move to different localities every day therefore creating new customers daily, we also endeavor to deliver the final prescription pair of glasses swiftly within the same day. By meeting our clients in their localities we save them time and the expense of travel to a big town near their homes or offices thereby increasing their purchasing power. E-commerce website - This tool enables one to shop for finished products online and we would ensure delivery countrywide. We will ensure personalized service to our clients, which is hard to come by from a bigger and busier brand.

10.06 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Other than having one of the founders being female Iris