Kenya - Business creation project

Décrivez votre projet en quelques mots

Project Baraka aims at providing FREE bone broth to new born mothers in public maternity hospitals across Kenya. No facility offers this due to limited resources, hence, mothers miss on an important ingredient for their healing after giving birth.

01.01 Décrivez votre projet en détail

I own and run a company called Nitras Limited, it deals in meat, groceries, fresh fruits juice and fast foods. I am doing a mutual partnership with the ministry of Health and the county governments in Kenya to offer free bone broth to all new born mothers in the country's public hospitals. The county governments will allocate me free spaces within their towns to place used shipping containers fabricated into modern/aesthetic shops with a reflection of the cultures of the local communities, from here, I will run my butcheries/grocery stores. From there, I will donate to the respective facilities enough meat to prepare the bone broth. I have carried research on the model to use to sustainably supply the free meat to the facility, starting with Machakos Level 5 Hospital, I will do a weekly supply of 100 Kilograms of meat from the one container shop to be placed in the town. That is 14.28KGs daily. Basically, for every 3 KGs of meat I sell, I donate 1Kg to the facility for the program.

01.02 Quel est le problème principal que vous essayez de résoudre ?

Newborn mothers in public maternity hospitals in Kenya have to do with just basic porridge from the white maize flour that lacks the essential nutrients to help them with their recovery after delivery. I want, through Project Baraka to give enough meat to make bone broth for these mothers during their stay in the hospital, and also, have it serve as an encouragement for them to try it at home once discharged from the hospitals. Under Project Baraka, 50% of my workforce will be women and from onset, my female employees will be entitled to paid menstrual leave. This is because we as a society need to start walking the talk on implementing policies at our workplaces that are women friendly. I intend to use solar energy in 60% of all my operations in the container shops, this is geared towards ensuring adoption of green energy in businesses and also serve as a benchmark for other youth owned enterprises.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service que vous souhaitez fournir par votre projet (au moins 3).

Project Braka's bone broth will help newborn mothers with the following: 1. Helps replenish nutrient stores that have been depleted during pregnancy &childbirth. 2. The collagen in bone broth supports tissue repair & wound healing which helps in postpartum recovery especially for mothers who have had cesareans or perineal tears. 3. Nutrients in bone broth support the growth of neurons &changes in the maternal brain, facilitating mental clarity/stability. 4. Amino acids in bone broth help support hormonal balance which is essential during postpartum when hormone levels fluctuate. 5. Bone broth supports lactation through provision of essential nutrients for high-quality breastmilk. Helps provide adequate milk. 6. Glycine & proline, contained in bone broth are essential for strong digestion after the process of giving birth. 7. Bone broth hydration along with electrolytes like sodium, potassium & magnesium. 8. Collagen in bone broth aids in healthy hair growth & skin regains its tautness.

01.04 Veuillez décrire précisément à qui s'adressera le produit/service de votre projet. Quels sont les bénéficiaires visés ?

Project Baraka aims at servicing the new born mothers in our public hospitals. It is important to note that mothers who develop complications during child birth or their newly born children develop complication during, at or after birth end up spending quite some time in the hospitals. The bone broth provided under this program will be quite essential for such mothers. The others who spend a day or two in the public hospitals will have this essential commodity at the most crucial moment and will also help encourage them and the loved ones to try it at home once they are discharged from the hospital.

01.05 Quand avez-vous commencé à travailler sur votre projet ?

01/03/2023

01.06 Combien y a-t-il de propriétaires sur votre projet en plus de vous ?

1

01.07 Parmi les autres propriétaires, combien sont des femmes ?

1

01.08 Veuillez décrire le profil des autres propriétaires de votre projet (compétences, expérience, etc.).

My fiancée has over 10 years of experience in the food industry. She is passionate about women reproductive health and is thrilled we have a chance to reach out to newborn mothers through what our company deals in.

01.09 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

01.10 Quel est le secteur d'activité qui décrit le mieux votre projet ?

d) Produits de base (aliments, boissons, produits ménagers et personnels)

02.01.01 Mon projet contribue à l'objectif 'Pas de pauvreté'

5

02.01.02 Justification de la contribution de mon projet

Through provision of job opportunities that are permanent and pensionable, the young families whose relatives and kins will work under Project Baraka will start a journey from poverty especially the many young couples trying to start families. Our commodities supply chain will focus on poor farmers in the villages because it is by only doing so that we can empower them to start moving to commercial farming hence employ more people in their farms as they share the more income generated from sales to businesses such as ours.

02.02.01 Mon projet contribue à l'objectif 'Faim Zéro'

2

02.02.02 Justification de la contribution de mon projet

02.03.01 Mon projet contribue à l'objectif 'Bonne Santé et Bien Être'

7 - Tout à fait d'accord

02.03.02 Justification de la contribution de mon projet

Any care is very crucial during the first few hours after giving birth. In African traditions, newborn mothers are nursed through provision of bone broth and yet, we have continued to deny them this very crucial commodity in the places the mothers give birth; public hospitals. Project Baraka envisions this plus much more through calls for mothers to deliver in healthcare facilities where they will be attended to by health professionals to help get to the target of zero maternal and neonatal deaths associated with deliveries at home which turn fatal incase of complications and also breed infections to both the mother and the child.

02.04.01 Mon projet contribue à l'objectif 'Éducaiton de Qualité'

1 - Pas du tout d'accord

02.04.02 Justification de la contribution de mon projet

02.05.01 Mon projet contribue à l'objectif 'Égalité entre les Sexes'

7 - Tout à fait d'accord

02.05.02 Justification de la contribution de mon projet

Atleast 50% of the workforce at Project Baraka shall be provided by women. By so doing we will be empowering women through earning an income that has to be atleast what the government of Kenya has set as minimum wage and has to have health insurance benefits. This way, the households of the women we will work with will be changed.

02.06.01 Mon projet contribue à l'objectif 'Eau Propre et Assainissement'

2

02.06.02 Justification de la contribution de mon projet

02.07.01 Mon projet contribue à l'objectif 'Énergie Propre et Abordable'

7 - Tout à fait d'accord

02.07.02 Justification de la contribution de mon projet

From onset, we intend to install solar panels on the Project Baraka containers' roofs for power. Kenya and African at large is conducive for solar power harvesting and we intend to harness that for 60% of our power needs. This cuts our power bills by 60% percent and the amount we save from this will be used to champion and campaign for use of clean energy, starting with supporting our own staff to go green in their homes.

02.08.01 Mon projet contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - Tout à fait d'accord

02.08.02 Justification de la contribution de mon projet

Groceries in Kenya and Africa are mostly regarded as informal and directly employ the vendor alone. Through Project Baraka, we will demonstrate and mentor other budding entrepreneurs that we can professionalise the sector and offer a conducive environment that can even create employment for the many youths who are currently jobless in our country.

02.09.01 Mon projet contribue à l'objectif 'Industrie, Innovaiton et Infrastructure'

7 - Tout à fait d'accord

02.09.02 Justification de la contribution de mon projet

Technology in Kenya is driver of our economy, to cut on costs of operating the Project Baraka, which is very essential in our quest to sustainably offer the free meat for the preparation of bone broth for the newborn mothers, we intend to innovatively market and sell at least 70% of our revenues online. This will be enabled by the fact that we will be set up in urban and semi-urban centres where digital infrastructure is supported both by the private sector as well as the government. Our innovations around the digital space will enable our vulnerable employees to work remotely with our support hence ensuring that we do not exclude those who can not work in the normal environment.

02.10.01 Mon projet contribue à l'objectif 'Réduction des Inégalités'

2

02.10.02 Justification de la contribution de mon projet

02.11.01 Mon projet contribue à l'objectif 'Villes et Communautés Durables'

2

02.11.02 Justification de la contribution de mon projet

02.12.01 Mon projet contribue à l'objectif 'Consommation et Production Responsable'

5

02.12.02 Justification de la contribution de mon projet

In dealing with small scale farmers for the supplies in our grocery stores, we will advocate for organic farming processes that take care of our soils, we will also champion for prudence use of irrigation water where necessary.

02.13.01 Mon projet contribue à l'objectif 'Luttle contre les Changements Climatiques'

4

02.13.02 Justification de la contribution de mon projet

02.14.01 Mon projet contribue à l'objectif 'Vie Sous-Marine'

5

02.14.02 Justification de la contribution de mon projet

Plastic waste is a growing threat to marine life, other than actively joining the several community organizations that clean our water bodies, we will put in place measures to incentivise and get back majority of the plastics that we end up using in our containers shops even as we avoid the use of single use plastics in our business.

02.15.01 Mon projetp contribue à l'objectif 'Vie Terrestre'

4

02.15.02 Justification de la contribution de mon projet

02.16.01 Mon projet contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

2

02.16.02 Justification de la contribution de mon projet

02.17.01 Mon projet contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - Tout à fait d'accord

02.17.02 Justification de la contribution de mon projet

We will be part of any call or action that's geared towards bringing together communities to engage on how best to achieve the sustainable development goals.

05.01 Il existe un grand nombre de clients qui utilisent déjà un produit/service très similaire à celui que nous envisageons de créer.

1 - Pas du tout d'accord

05.02 Le produit/service que nous voulons créer représente un type de produit/service entièrement nouveau

7 - Tout à fait d'accord

05.03 Le produit/service que nous voulons créer pourrait être décrit comme une nouvelle technologie

1 - Pas du tout d'accord

05.04 Le produit/service que nous voulons créer est une amélioration d'un produit ou d'un service existant

3

05.05 Le produit/service que nous voulons créer pourrait être décrit comme une extension d'une gamme de produits ou de services

3

05.06 Le produit/service que nous voulons créer répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

05.07 Le produit/service que nous voulons créer est une nouvelle version d'un ancien produit/service

1 - Pas du tout d'accord

05.08 Justification de mon projet

No public hospital in the entire country is offering bone broth to our newborn mothers. Through Project Baraka, we will be able to start rolling this out starting with Machakos Level 5 Hospital in Machakos County. This is where we are doing our prove of concept as we look at expanding to the other counties to reach the entire 47 counties.

05.09 Qui sont vos principaux potentiels concurrents et qu'est-ce qui vous différencie d'eux ?

All major grocery stores offer the same products we intend to offer to the market. However, none works with the local communities, farmers and women as close as we will. Research shows that 78.2% of women claim to be their household's primary food shopper. In households where a spouse/partner and children are present, 80% of women perform most of the grocery shopping. This will be an advantage to us as we target these women. From serving them free bone broth when they are in the hospitals to giving them the most conducive working environment by being the first employer in the country to offer paid menstrual leaves to them. We will also contract majority of them for the supplies. These strategies will endear us as a household name that women can identify with hence drive more sales.

10.06 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

We will deliberately pick women farmers only to supply us with products such a chicken and eggs that they can cheaply raise with basic education. We will support them with formal business contracts that they can use to secure funding from financial institutions so as to scale up.