Kenya - Business creation project

Décrivez votre projet en quelques mots

This project will benefit public school-going children in Kenya, no more walking to school.

01.01 Décrivez votre projet en détail

In Kenya people mainly use public service vehicles(PSVs) to get to their daily duties, we mostly pay a cost of between 1$-2$ per trip. This is a high price to pay especially since about 80% of Kenyan workers are informally employed, thus, approximately 46 percent of people in Nairobi walk because the existing PSVs and motorcycles are not always enough and affordable for the low-class citizens. Worryingly in Kenya, going to school is a dangerous affair for most children, as though the first consumer chooses to rise early 4:00 am to get affordable transportation and to save up that extra cost they trek to work and many of these adults’ fellow pedestrians are schoolchildren, who congregate at the sides of busy streets, uneven terrains and or unguarded roadsides in groups, walking to school or waiting for a form of transport to ferry them or to cross safely. School children in Kenya trek for miles to school e.g. from 6:00 am and between 3:00 pm to 6:30 pm.

01.02 Quel est le problème principal que vous essayez de résoudre ?

The problem plaguing the Kenyan transportation industry is that there exists no cheap reliable, safe, and affordable form of transportation for public school-going children. These schools owned by the local devolution governments within the counties, flock with children from all backgrounds but mainly from middle – very low-income earners, are affordable, and cost-effective for these families because of the government-sponsored free primary school education system in Kenya, the parents have meager options for school choices. The pertinent problem is the safety of the children while they journey a few miles to school 5 days a week, many of them are not accompanied by an adult. Questions are: what time do these children wake up and leave their homes to get to school on time? Secondly, how safe are they from road carnage or predators? Thirdly, why are they not accompanied by their parents, and are the parents able to afford their transport to school?

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service que vous souhaitez fournir par votre projet (au moins 3).

Safety of children walking to and from school daily, early arrival to school, and mentally able to study without feeling exhausted. Reduce the rising cost of transportation charges for school bus fees to parents/guardians in Nairobi extending to Kiambu county. This service will aid hardworking Kenyan parents to plan for a maximum amount of 1$ a day for transportation to and from school, thus providing an easily accessible form of transport for public school-going children.

01.04 Veuillez décrire précisément à qui s'adressera le produit/service de votre projet. Quels sont les bénéficiaires visés ?

This problem serves public school-going children and their parents. In Kenya people mainly use public service vehicles(PSVs) to get to their daily duties, we mostly pay a cost of between 1$-2$ per trip, for most citizens the price is high since according to statistics 80% of Kenyan workers are informally employed, thus, approximately 46 percent of people in Nairobi walk to their various jobs because the existing PSVs and motorcycles are not enough and affordable for the low-class citizens. Yet, with close to half (46%) of Nairobi’s commuters walking each day, this poses a huge issue of cheap and affordable transportation for Kenyan workers/commuters daily. Those living in some of Nairobi’s poorest communities, such as Mathare and Kibera counties are unable to afford the charges as they live under minimum wage, and a high percentage of their children attend public schools because they are cost efficient.

01.05 Quand avez-vous commencé à travailler sur votre projet ?

04/04/2021

01.06 Combien y a-t-il de propriétaires sur votre projet en plus de vous ?

0

01.07 Parmi les autres propriétaires, combien sont des femmes ?

0

01.08 Veuillez décrire le profil des autres propriétaires de votre projet (compétences, expérience, etc.).

No other partners in the business venture, the business is in its ideation stage.

01.09 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

N/A

01.10 Quel est le secteur d'activité qui décrit le mieux votre projet ?

c) Industrie (équipements, services commerciaux, logistiques et professionnels, transports)

02.01.01 Mon projet contribue à l'objectif 'Pas de pauvreté'

4

02.01.02 Justification de la contribution de mon projet

02.02.01 Mon projet contribue à l'objectif 'Faim Zéro'

1 - Pas du tout d'accord

02.02.02 Justification de la contribution de mon projet

02.03.01 Mon projet contribue à l'objectif 'Bonne Santé et Bien Être'

1 - Pas du tout d'accord

02.03.02 Justification de la contribution de mon projet

02.04.01 Mon projet contribue à l'objectif 'Éducaiton de Qualité'

7 - Tout à fait d'accord

02.04.02 Justification de la contribution de mon projet

Children are a vulnerable group of road users; they are therefore highly at risk in any situation that involves unguided road use. This solution reduces the impact of road accidents associated with children, and stranger danger situations. With this solution parents and the schools can keep tabs on the safety of the children and also monitor class attendance, thus offering peace of mind on the security of their children and improving performance at school as they will focus better as they don’t come into class too tired from a long trek.

02.05.01 Mon projet contribue à l'objectif 'Égalité entre les Sexes'

1 - Pas du tout d'accord

02.05.02 Justification de la contribution de mon projet

02.06.01 Mon projet contribue à l'objectif 'Eau Propre et Assainissement'

1 - Pas du tout d'accord

02.06.02 Justification de la contribution de mon projet

02.07.01 Mon projet contribue à l'objectif 'Énergie Propre et Abordable'

1 - Pas du tout d'accord

02.07.02 Justification de la contribution de mon projet

02.08.01 Mon projet contribue à l'objectif 'Travail Décent et Croissance Économique'

5

02.08.02 Justification de la contribution de mon projet

Through this project, we shall be able to create employment in transport services in Kenya.

02.09.01 Mon projet contribue à l'objectif 'Industrie, Innovaiton et Infrastructure'

7 - Tout à fait d'accord

02.09.02 Justification de la contribution de mon projet

This solution will adapt to current but basic technological trends achieved through the use of USSD code to register and ultimately access the transportation service, whereby the consumer books the service through a certain code number, and pays the fare using mobile money. Why USSD codes because they are free and cheap on the consumer’s end and the response is sent back to the phone, generally in a basic format that can easily be seen on the phone display. USSD is generally associated with real-time or instant messaging services. And due to the reason that most of the consumers of this product use basic feature phones, as a few of them access smartphones. As of 30th September 2021, the number of mobile phone devices accessing mobile networks stood at 59.0 million, out of which 33.0 million were feature phones and 26.0 million smartphones. The penetration levels of feature phones and smartphones stood at 67.9 percent and 53.4 percent respectively. However, the solution will be dynamic

02.10.01 Mon projet contribue à l'objectif 'Réduction des Inégalités'

1 - Pas du tout d'accord

02.10.02 Justification de la contribution de mon projet

02.11.01 Mon projet contribue à l'objectif 'Villes et Communautés Durables'

7 - Tout à fait d'accord

02.11.02 Justification de la contribution de mon projet

The solution to the described problem is called Hbus (Helper Bus) it will offer an affordable and reliable form of transportation for consumers experiencing a challenge in transport, the targeted customer segments are parents and children from public schools.

02.12.01 Mon projet contribue à l'objectif 'Consommation et Production Responsable'

2

02.12.02 Justification de la contribution de mon projet

02.13.01 Mon projet contribue à l'objectif 'Luttle contre les Changements Climatiques'

1 - Pas du tout d'accord

02.13.02 Justification de la contribution de mon projet

02.14.01 Mon projet contribue à l'objectif 'Vie Sous-Marine'

1 - Pas du tout d'accord

02.14.02 Justification de la contribution de mon projet

02.15.01 Mon projetp contribue à l'objectif 'Vie Terrestre'

1 - Pas du tout d'accord

02.15.02 Justification de la contribution de mon projet

02.16.01 Mon projet contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

4

02.16.02 Justification de la contribution de mon projet

02.17.01 Mon projet contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - Tout à fait d'accord

02.17.02 Justification de la contribution de mon projet

our project will require a partnership between the national and local devolution governments in Kenya as this will involve public schools and the Kenyan government is heavily invested in the free primary education system in our country. The private sector will involve companies that sponsor accessible education facilities through capital infusion into the education system in Kenya.

05.01 Il existe un grand nombre de clients qui utilisent déjà un produit/service très similaire à celui que nous envisageons de créer.

4

05.02 Le produit/service que nous voulons créer représente un type de produit/service entièrement nouveau

5

05.03 Le produit/service que nous voulons créer pourrait être décrit comme une nouvelle technologie

5

05.04 Le produit/service que nous voulons créer est une amélioration d'un produit ou d'un service existant

4

05.05 Le produit/service que nous voulons créer pourrait être décrit comme une extension d'une gamme de produits ou de services

1 - Pas du tout d'accord

05.06 Le produit/service que nous voulons créer répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

05.07 Le produit/service que nous voulons créer est une nouvelle version d'un ancien produit/service

1 - Pas du tout d'accord

05.08 Justification de mon projet

Our project is unique in that we will adopt simple technology in software development through the use of Unstructured supplementary service data (USSD), a communications service controlled by mobile network operators, which is a critical piece of infrastructure used to provide mobile financial services on most phones, at low cost, and without requiring access to the user’s SIM card. Why USSD? not many consumers are well versed in digitalization because the access to smartphones to download applications, the use of the internet, and access to airtime for data services are costly to the consumer. According to research, USSD is currently the best available communications technology to deliver mobile financial services to low-income customers.

05.09 Qui sont vos principaux potentiels concurrents et qu'est-ce qui vous différencie d'eux ?

Our main competitors in Kenya are: PSVS(public service vehicles) – 191.67 million $, 55,355 licensed, 2.3 million people use Matatus to Nairobi every week Boda boda (PSV motorcycles) riders earn 10$ per day, on an average of 15 rides per day, there are 1.2 million riders in Kenya and 9 – 10 cycles are used for commercial purposes. 291,553 riders service Nairobi. Nairobi Commuter Train – 20,000 commuters per day 50 KS per trip. SWVL Kenya- Covered 300 routes to over 55 destinations which provided commuters with direct rides to CBD. Taxi-hailing services - are mainly used by middle to high-income earners for work and personal activities., Private School buses - used by private schools What makes our product stand out is the fact that most of these services are expensive and are mostly not used by the children's parents for daily transportation to the school.

10.06 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes, 75% of our casual hires are women.