Kenya - Business creation project

Décrivez votre projet en quelques mots

Addressing the Turkey Gap in Kenya: Sustainable, High-Quality Processing for the Upscale Market. An abattoir that will specialize in processing turkey. We are frequently focusing on underserved segments to establish wholly new value networks and markets.

01.01 Décrivez votre projet en détail

I am constructing an abattoir that will specialize in the processing of poultry. Since the initial processor was discontinued in 2020, this will be the second. It is distinctive in that no other individual in Kenya is currently conducting it. Aviagen Turkey is the source of these broiler turkeys, which have been meticulously chosen. The optimal age is around 20 weeks. This is the age at which the best economics are typically obtained in terms of the live weight achieved in comparison to the input costs. They are fed a diet of grains and protein sources to reach their desired size and mass quickly. They are a common source of meat for human consumption and are sold as whole birds. Branding my product as a high-end turkey house, offering my clients a culinary experience, and guaranteeing exclusivity, luxury, distinction, exquisite craftsmanship, elegance, refinement, prestigiousness, and sophistication as a result of consuming my product, all while maintaining an air of timeless class.

01.02 Quel est le problème principal que vous essayez de résoudre ?

In Kenya, there is a scarcity of premium turkey meat that meets the culinary standard, necessitating that large abattoirs and hotels import the product. Consequently, the product is both expensive and, more crucially, unattainable. My product addresses the issue of making it simpler to obtain the same quality of flesh that is ISO-certified, with an emphasis on affordability, accessibility, and simplicity. Building upon existing technologies and markets, I am enhancing and refining products and services within the established framework. In addition, I am interested in establishing entirely new value networks and markets, frequently focusing on underserved and overlooked segments. Additionally, my product functions as a necessity. A necessity to enhance the dining experience and satisfy a small market. I am offering a luxurious alternative to the current poultry options because high-end hotels in Kenya already exhibit a preference for offering novel meats, such as turkey and affordable

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service que vous souhaitez fournir par votre projet (au moins 3).

The initial advantage of utilizing my product is its production capacity. It is available year-round, exhibits a robust growth rate, is simple to maintain (even in unfavourable growing conditions), and is priced competitively. In comparison to the input costs, they are positively economical in terms of the weight attained. By capitalizing on the present state of food processing technology, we aim to generate more than 2000 poultry per day. For the second benefit in customer service, I will provide Premium Quality and Unique Flavor and Versatility. Distinction is also introduced into the marketplace. Among the economic benefits that my product provides is Job creation: Farmers, processors, and distributors in the poultry sector can benefit from local distributor partnerships, benefiting the Kenyan economy. Value addition; this benefits all parties in the supply chain, including producers who receive improved compensation. Reduce meat imports to boost local food industry self-sufficiency

01.04 Veuillez décrire précisément à qui s'adressera le produit/service de votre projet. Quels sont les bénéficiaires visés ?

Several critical demographics comprise the target market for high-end culinary cuisine. Customers must possess disposable income to afford high-end culinary experiences, which are priced at a premium. Companies may host special events or entertain clients at high-end restaurants. This may encompass affluent individuals and business professionals. Exceptional culinary quality and presentation are valued by my target market, which has discerning palates. This could include luxury hotels and restaurants. My target demographic is looking for a premium or elite eating experience that represents their social position. Also included in my target market are selected grocery stores and other food service businesses. By targeting this market, I can guarantee that my products are utilized by organizations that prioritize customer satisfaction and quality.

01.05 Quand avez-vous commencé à travailler sur votre projet ?

01/07/2022

01.06 Combien y a-t-il de propriétaires sur votre projet en plus de vous ?

2

01.07 Parmi les autres propriétaires, combien sont des femmes ?

1

01.08 Veuillez décrire le profil des autres propriétaires de votre projet (compétences, expérience, etc.).

Kevin Rinkanya, my first partner, was Nightingale's former head of operations before the company discontinued its original processor in 2020. He holds a degree in agriculture and is well-versed in the operations, financial requirements, and skill set needed to operate an abattoir. His involvement in helping me establish this abattoir has been crucial over his twelve years of working with nightingales. Mahmoud Mugo, my second partner, holds a finance degree. Although he is employed by a private company, he has been instrumental in assisting me in my fundraising efforts and in developing a budget that will ensure appropriate funding allocation.

01.09 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.instagram.com/turkeyterrace?igsh=dzU2MHh6YjB5Yjhz

01.10 Quel est le secteur d'activité qui décrit le mieux votre projet ?

l) Agriculture

02.01.01 Mon projet contribue à l'objectif 'Pas de pauvreté'

7 - Tout à fait d'accord

02.01.02 Justification de la contribution de mon projet

Job Creation: Our goal is to collaborate with nearly 2000 individuals throughout the county to reduce poverty rates by offering employment opportunities. Fostering sustainable practices and enhancing overall resilience through collaboration with local producers.

02.02.01 Mon projet contribue à l'objectif 'Faim Zéro'

7 - Tout à fait d'accord

02.02.02 Justification de la contribution de mon projet

To achieve zero starvation, we intend to collaborate with small-scale farmers throughout the county by supplying day-old chicks for broilers and layers, as well as educating them on the importance of agriculture and self-sufficiency.

02.03.01 Mon projet contribue à l'objectif 'Bonne Santé et Bien Être'

7 - Tout à fait d'accord

02.03.02 Justification de la contribution de mon projet

Strict cleanliness standards and effective food safety measures can help produce healthy poultry, lowering the risk of foodborne illness.

02.04.01 Mon projet contribue à l'objectif 'Éducaiton de Qualité'

5

02.04.02 Justification de la contribution de mon projet

Later on, we hope to host training boot camps for emerging farmers and encourage the youth to enter the agricultural industry through training and quality education about poultry farming.

02.05.01 Mon projet contribue à l'objectif 'Égalité entre les Sexes'

7 - Tout à fait d'accord

02.05.02 Justification de la contribution de mon projet

Gender equality: My organization's policy requires that two-thirds of our workforce be women, the majority of whom are single mothers. They have thereby acquired access to resources that could provide for their families, thereby reducing poverty.

02.06.01 Mon projet contribue à l'objectif 'Eau Propre et Assainissement'

7 - Tout à fait d'accord

02.06.02 Justification de la contribution de mon projet

Water usage can be optimized by putting in place appropriate water management systems. A continuous supply of water will be required for the processing plant. The abattoir's location is fortunate because it is beside a constant river, which provides an infinite supply of water. Water is also required for the production process during the peeling, evisceration, and cleaning stages. A filter will also be put in place to ensure the water recycled is purified.

02.07.01 Mon projet contribue à l'objectif 'Énergie Propre et Abordable'

7 - Tout à fait d'accord

02.07.02 Justification de la contribution de mon projet

We plan to reduce our reliance on fossil fuels by producing renewable energy, notably solar power from natural sunlight. Another approach to producing sustainable electricity is to build a small-scale hydroelectric power station on the river's steepest slope. This will create an off-grid power supply. Solar power consumption will be lowered, especially in the winter when sunshine is sparse.

02.08.01 Mon projet contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - Tout à fait d'accord

02.08.02 Justification de la contribution de mon projet

Collaborating with local distributors can open up new prospects for farmers, processors, and distributors in the poultry industry, benefiting the Kenyan economy. Value Enhancement: Luxury turkey is a product that is more expensive than standard poultry. This benefits all stakeholders involved in the supply chain, especially farmers who will receive better compensation.

02.09.01 Mon projet contribue à l'objectif 'Industrie, Innovaiton et Infrastructure'

7 - Tout à fait d'accord

02.09.02 Justification de la contribution de mon projet

Within the realm of industry, innovation, and infrastructure, the emphasis is placed on resource efficiency and clean technologies, as well as inclusive industrialization. The introduction of innovative technologies for efficient poultry processing in the abattoir has the potential to enhance the infrastructure of the poultry sector and generate new employment opportunities.

02.10.01 Mon projet contribue à l'objectif 'Réduction des Inégalités'

7 - Tout à fait d'accord

02.10.02 Justification de la contribution de mon projet

The abattoir has the potential to produce jobs, assist local communities, contribute to economic progress, and reduce poverty. We aim at ensuring fair work practices and adequate salaries for employees is critical to truly reducing inequities.

02.11.01 Mon projet contribue à l'objectif 'Villes et Communautés Durables'

7 - Tout à fait d'accord

02.11.02 Justification de la contribution de mon projet

The impact varies with the location of the abattoir. It has the potential to contribute to a more sustainable community if it is strategically located and managed properly. Collaborating with local communities to solve problems and maybe involve them in waste management solutions can develop positive relationships.

02.12.01 Mon projet contribue à l'objectif 'Consommation et Production Responsable'

7 - Tout à fait d'accord

02.12.02 Justification de la contribution de mon projet

We are looking to implement sustainable methods such as water and energy saving during processing can help to reduce the environmental impact. Finding ways to use or responsibly dispose of leftovers such as feathers and manure is critical for reducing waste. Manure will be packaged and sold to farmers practising crop farming, while the lairage from the processing aftermath will be used to manufacture dog food. Responsible production involves capitalizing on the present state of food processing technology, and energy-efficient equipment that reduces energy consumption. We aim to generate more than 2000 pounds of meat per day. This will lead to import Reduction: By meeting the demand for luxury poultry in Kenya, the company may be able to lessen its dependency on imported meats, bolstering the local food system's self-sufficiency.

02.13.01 Mon projet contribue à l'objectif 'Luttle contre les Changements Climatiques'

7 - Tout à fait d'accord

02.13.02 Justification de la contribution de mon projet

My organization has implemented sustainable methods to reduce climate effects, such as waste management and climate-smart agriculture. The use of anaerobic bio-digestion devices to treat slaughterhouse wastewater at the source will also be implemented. This method turns dangerous greenhouse gases into clean energy, benefiting both the environment and the operations.

02.14.01 Mon projet contribue à l'objectif 'Vie Sous-Marine'

1 - Pas du tout d'accord

02.14.02 Justification de la contribution de mon projet

n/a

02.15.01 Mon projetp contribue à l'objectif 'Vie Terrestre'

4

02.15.02 Justification de la contribution de mon projet

Animal Welfare: Using humane slaughtering procedures is consistent with the broader spirit of the SDGs.

02.16.01 Mon projet contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

1 - Pas du tout d'accord

02.16.02 Justification de la contribution de mon projet

n/a

02.17.01 Mon projet contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

1 - Pas du tout d'accord

02.17.02 Justification de la contribution de mon projet

n/a

05.01 Il existe un grand nombre de clients qui utilisent déjà un produit/service très similaire à celui que nous envisageons de créer.

7 - Tout à fait d'accord

05.02 Le produit/service que nous voulons créer représente un type de produit/service entièrement nouveau

5

05.03 Le produit/service que nous voulons créer pourrait être décrit comme une nouvelle technologie

5

05.04 Le produit/service que nous voulons créer est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

05.05 Le produit/service que nous voulons créer pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

05.06 Le produit/service que nous voulons créer répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

05.07 Le produit/service que nous voulons créer est une nouvelle version d'un ancien produit/service

7 - Tout à fait d'accord

05.08 Justification de mon projet

It is unique in that no one else in Kenya is currently conducting it. Since the first processor was discontinued in 2020, this will be the second. This project is a sustainable innovation because it builds on existing technologies and markets, enhancing the products and services within the existing framework. My value proposition is simplicity, affordability and accessibility. This project focuses on making incremental improvements for existing customers. Existing technologies we plan on building on include; recently developed food processing equipment and bird breeds used commercially. The company's positioning is also a unique approach, branding the product as a high-end turkey house, and offering clients a culinary experience.

05.09 Qui sont vos principaux potentiels concurrents et qu'est-ce qui vous différencie d'eux ?

Existing Poultry Slaughterhouses: Established poultry slaughterhouses, such as Kenchic, a large-scale operation, that provide the market with an alternative poultry option. Informal Processing: Informal poultry processing at farms or open-air markets such as City Market, Muthurwa, or Marigiti open markets could be a competitor, particularly in lower-priced segments. They source their products from farmers who raise indigenous turkeys. I stand out because the emphasis is on strict hygiene protocols and international processing standards. Relevant certifications for food safety and hygiene standards to build trust with prospective customers. Implementation of sustainable practices such as water and energy conservation, as well as responsible waste management. A competitive pricing strategy that balances quality and affordability for my target audience. Adoption of cutting-edge technologies to improve processing efficiency, reduce waste, and ensure product consistency & my target market.

10.06 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes, I am, through the provision of resources and support, I connect young female entrepreneurs like me to mentorship programs, networking opportunities, and workshops on relevant topics. I have also participated in women-led organizations where we have advocated for change, especially in promoting gender equality and lobbying for policies that protect women against GBV and femicide incidents.