Kenya - Business creation project

Décrivez votre projet en quelques mots

Train Your Brain Initiative is a comprehensive mental health hub that is a home for mental wellness aiming to disrupt the mental health space in Kenya and Africa by transforming the way people access and interact with mental health service.

01.01 Décrivez votre projet en détail

Train Your Brain Initiative which is a comprehensive mental health hub that is leveraging technology to offer mental health solutions to young people. By using a website, Train Your Brain seeks to offer round the clock mental health support through an AI powered chatbot with preprogrammed responses to assist especially in emergency situations. In addition, patient focused counselling services that incorporate the use of AI to match users to therapists based on preferences, and adding a therapist rating functionality to enhance user experience. Moreover, incorporating mental health gamification through virtual reality experiences and wellness contests that encourage users to engage in self-care. Finally, disseminating mental health information through films, and selling mental health themed merchandise. The platform will incorporate a sign language feature, text to speech, voice assistant and many more to make mental healthcare accessible to those who are physically disabled.

01.02 Quel est le problème principal que vous essayez de résoudre ?

According to Statista, 1 in 4 individuals in Kenya is perceived to be grappling with mental health issues. This has been worsened by the rate of unemployment and the ever rising cost of living, which has resulted in people copying with their mental health issues through drugs or even worse, suicide. The total estimated economic burden on account of mental health conditions on the Kenyan economy in 2021 is KES 62.2 billion (US$571.8 million). Train Your Brain wants to address the various barriers to mental wellness like limited access to mental health services, high cost of therapy, misconceptions on mental illness and the stigma around mental healthcare. The Train Your Brain initiative is seeking to address these issues by educating people and offering a safe space for people to ask for help affordably and conveniently.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service que vous souhaitez fournir par votre projet (au moins 3).

The biggest advantage of using our platform is that it is readily available and can be accessed easily by anyone, anywhere at anytime. Furthermore, our platform is user focused, and we put the needs of our customers first by prioritizing their needs, wants and preferences hence enhancing user experience. Most importantly, is that unlike everyone else out there, our approach to mental health is fun and creative making it a delight for our consumers to engage with our products and services. Finally, is the fact that we are offering our products and services affordably to ensure that clients can obtain our services without straining financially.

01.04 Veuillez décrire précisément à qui s'adressera le produit/service de votre projet. Quels sont les bénéficiaires visés ?

The project is targeting people who are struggling with mental health in the society, specifically young people from the ages of eighteen to thirty in Kenya.

01.05 Quand avez-vous commencé à travailler sur votre projet ?

01/10/2023

01.06 Combien y a-t-il de propriétaires sur votre projet en plus de vous ?

2

01.07 Parmi les autres propriétaires, combien sont des femmes ?

1

01.08 Veuillez décrire le profil des autres propriétaires de votre projet (compétences, expérience, etc.).

Arnold Ochieng’ is the Chief Technology Officer and is a tech enthusiast, currently pursuing a degree in Computer Networks and Cyber Security. He is passionate when it comes to matters technology and how it can be used to improve the quality of life for all. Arnold has worked on a number of projects, such as a power management system, designing a check in and inventory system for New Life Home Trust Kisumu where he interned. He is invested in cybersecurity but is also delving into android development, automation and IoT projects. Mirell Nazi is the Head of Film and Creativity and is a Kenyan Screenwriter and Film Producer who is passionate about storytelling and empowering her community. With a diploma in Film and TV production, she aims to take authentic African stories to a global market while advocating for mental awareness. She has taken part in a couple of local short film productions. 'Inauma' is her first short film on mental health which she wrote, directed and produced.

01.09 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://trainyourbrains.info/ ; https://www.instagram.com/train_your_brain_intitative/

01.10 Quel est le secteur d'activité qui décrit le mieux votre projet ?

f) Soins de santé (équipements et services de santé)

02.01.01 Mon projet contribue à l'objectif 'Pas de pauvreté'

2

02.01.02 Justification de la contribution de mon projet

02.02.01 Mon projet contribue à l'objectif 'Faim Zéro'

2

02.02.02 Justification de la contribution de mon projet

02.03.01 Mon projet contribue à l'objectif 'Bonne Santé et Bien Être'

7 - Tout à fait d'accord

02.03.02 Justification de la contribution de mon projet

Train Your Brain is significantly contributing to the third sustainable development goal by making mental healthcare accessible and available for all thereby promoting good health and wellbeing for all. By breathing life to the fourth target of the third global goal, Train Your Brain, is reducing stigma around mental health, offering mental health services at affordable prices, educating people on mental health and sparking important conservations on mental health especially on men's mental health in Africa. Cumulatively, all this contributes towards advancing mental healthcare by utilizing AI and technology.

02.04.01 Mon projet contribue à l'objectif 'Éducaiton de Qualité'

4

02.04.02 Justification de la contribution de mon projet

02.05.01 Mon projet contribue à l'objectif 'Égalité entre les Sexes'

2

02.05.02 Justification de la contribution de mon projet

02.06.01 Mon projet contribue à l'objectif 'Eau Propre et Assainissement'

2

02.06.02 Justification de la contribution de mon projet

02.07.01 Mon projet contribue à l'objectif 'Énergie Propre et Abordable'

2

02.07.02 Justification de la contribution de mon projet

02.08.01 Mon projet contribue à l'objectif 'Travail Décent et Croissance Économique'

2

02.08.02 Justification de la contribution de mon projet

02.09.01 Mon projet contribue à l'objectif 'Industrie, Innovaiton et Infrastructure'

2

02.09.02 Justification de la contribution de mon projet

02.10.01 Mon projet contribue à l'objectif 'Réduction des Inégalités'

2

02.10.02 Justification de la contribution de mon projet

02.11.01 Mon projet contribue à l'objectif 'Villes et Communautés Durables'

2

02.11.02 Justification de la contribution de mon projet

02.12.01 Mon projet contribue à l'objectif 'Consommation et Production Responsable'

2

02.12.02 Justification de la contribution de mon projet

02.13.01 Mon projet contribue à l'objectif 'Luttle contre les Changements Climatiques'

2

02.13.02 Justification de la contribution de mon projet

02.14.01 Mon projet contribue à l'objectif 'Vie Sous-Marine'

2

02.14.02 Justification de la contribution de mon projet

02.15.01 Mon projetp contribue à l'objectif 'Vie Terrestre'

2

02.15.02 Justification de la contribution de mon projet

02.16.01 Mon projet contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

2

02.16.02 Justification de la contribution de mon projet

02.17.01 Mon projet contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

2

02.17.02 Justification de la contribution de mon projet

05.01 Il existe un grand nombre de clients qui utilisent déjà un produit/service très similaire à celui que nous envisageons de créer.

4

05.02 Le produit/service que nous voulons créer représente un type de produit/service entièrement nouveau

4

05.03 Le produit/service que nous voulons créer pourrait être décrit comme une nouvelle technologie

4

05.04 Le produit/service que nous voulons créer est une amélioration d'un produit ou d'un service existant

5

05.05 Le produit/service que nous voulons créer pourrait être décrit comme une extension d'une gamme de produits ou de services

5

05.06 Le produit/service que nous voulons créer répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

5

05.07 Le produit/service que nous voulons créer est une nouvelle version d'un ancien produit/service

4

05.08 Justification de mon projet

Train Your Brain is looking to build on the mental healthcare services available and make them even better. By using technology, Train Your Brain wants to improve on traditional therapy by offering it online. For therapy services available online, Train Your Brain has gone a step further to create an AI powered chatbot to ensure reliability especially when therapists are not available live. Most importantly, for people who are looking for mental healthcare services that prioritize their needs and preferences, Train Your Brain is offering patient focused therapy services as an alternative, this ensures that the demands of these people are met.

05.09 Qui sont vos principaux potentiels concurrents et qu'est-ce qui vous différencie d'eux ?

Train Your Brain faces fierce competition from the market. There is competition from traditional therapy that is offered by Amani Centre and Mathare Mental Hospital. Furthermore, the initiative faces competition from organizations offering remote therapy such as Mantra Care and our biggest competitor Shamiri. What set's my initiative apart from my current competitors is that I have incorporated AI and technology to make therapy more effective. Our therapy sessions are affordable, patient focused and personalized to make them more effective. Unlike most mental health platforms that offer only therapy I want to offer a dynamic approach that uses people, technology and films to deliver not only therapy but other services and information as well. Most importantly is that the initiative is for the youth by the youth and through creativity and innovations offers a fun way to tackle mental illness in order to reduce stigma.

10.06 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

I utilize social media platforms especially LinkedIn to share opportunities, offer mentorship, coaching and guidance to female entrepreneurs.