Kenya - Business creation project

Décrivez votre projet en quelques mots

Viatu Footwear Marketplace is an online business platform where vendors can register their footwear shops and sell to their online customers.

01.01 Décrivez votre projet en détail

Viatu Footwear Marketplace is an online business platform designed to revolutionize the way footwear is bought and sold. It aims at providing a seamless and convenient experience for both vendors and customers in the footwear industry. Viatu serves as a marketplace where vendors can register their footwear shops and showcase their products to a wide audience of online customers. Through leveraging the power of the internet, it enables vendors to reach potential customers beyond their physical stores, tapping into a global market of shoe enthusiasts. For customers, Viatu provides a curated shopping experience with a vast selection of footwear options from various vendors. Whether they're looking for sneakers, boots, sandals, or dress shoes, customers can browse through a diverse range of styles, sizes, and brands all in one place. Viatu is committed to fostering a community of trust, accountability and transparency.

01.02 Quel est le problème principal que vous essayez de résoudre ?

Fraud in shoe business: The platform provides a secure way of purchasing of the product by the buyers guaranteeing safe delivery. Limited selection: Physical stores can only stock a certain amount of inventory. This platform allows customers to access a much wider variety of footwear from different brands and vendors. Lack of unique products: Smaller vendors specializing in unique footwear styles might not have their own online stores. this platform can connect them with a wider audience.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service que vous souhaitez fournir par votre projet (au moins 3).

Discovery for smaller vendors: It is hard for smaller footwear brands to get their products noticed. This platform can act as the great equalizer and give them exposure to a larger customer base. Price comparison : With multiple vendors on the platform, buyers can easily compare prices and find the best deals on the shoes they want. Convenience of shopping: Customers can shop from a variety of brands and styles in one place, saving them time and effort compared to visiting multiple stores.

01.04 Veuillez décrire précisément à qui s'adressera le produit/service de votre projet. Quels sont les bénéficiaires visés ?

The target beneficiaries are the vendors and shoe buyers. Customer benefits: a)Wider selection of footwear products from different brands and sellers. b)Easier discovery of unique products and smaller vendors. c)Ability to compare prices and find the best deals. d)Convenient one-stop shopping experience. Societal Benefits a) A percentage of our revenues will go to contributing footwear to the less fortunate b) We aim at empowering upcoming shoe vendors Vendors : a)Access to a wider customer base. b)Increased brand exposure. c)Potential for higher sales. The online platform : a)Commissions from sales made on the platform. b)Increased user traffic . c)Potential for advertising revenue.

01.05 Quand avez-vous commencé à travailler sur votre projet ?

10/05/2024

01.06 Combien y a-t-il de propriétaires sur votre projet en plus de vous ?

2

01.07 Parmi les autres propriétaires, combien sont des femmes ?

1

01.08 Veuillez décrire le profil des autres propriétaires de votre projet (compétences, expérience, etc.).

Jessica Gatura Computer Science student . Exprienced software engineer. Artificial intelligence developer. Student ambassador . Lwawi Yaa Biomedical Student Shoes Expert , Market analyst Salesperson. Interpersonal skills

01.09 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.linkedin.com/in/felix-kiprono-rotich

01.10 Quel est le secteur d'activité qui décrit le mieux votre projet ?

h) Technologies de l'information (services numériques, équipements et logiciels)

02.01.01 Mon projet contribue à l'objectif 'Pas de pauvreté'

7 - Tout à fait d'accord

02.01.02 Justification de la contribution de mon projet

The platform puts mechanisms that ensure fair commission structures and additional features. It contributes to No poverty goal through: Increased income generation: By providing a platform for small and niche footwear vendors in Kenya, the marketplace will empower them to reach a wider audience potentially increasing their sales. Job creation: A successful marketplace will lead jobs creation in various sectors, such as: For the vendors themselves as their business expands. In logistics and delivery. In customer service as the platform scales. Wide access to affordable footwear: an increase in competition among vendors on the platform can drive down prices making footwear more affordable for a wider range of consumers in Kenya. This can improve their quality of life. Supporting local businesses: The platform will prioritize and promote footwear made in Kenya. This can help keep profits within the local economy and contribute to poverty reduction efforts.

02.02.01 Mon projet contribue à l'objectif 'Faim Zéro'

6

02.02.02 Justification de la contribution de mon projet

Increased disposable income: By increasing the sales for vendors and potentially creating new jobs, this would allow them to allocate more resources towards food purchases, improving their access to nutritious meals. Support for local agriculture : The marketplace prioritizes promoting footwear made in Kenya, it would create a demand for locally sourced materials like leather or cloth. This will benefit farmers who raise livestock or grow crops used Partnering with food charities: The marketplace would donate a portion of its profits to support organizations working to solve hunger in Kenya. Offer incentives to vendors who support food security causes: The marketplace will offer lower commissions to vendors who donate a portion of their sales to hunger relief efforts.

02.03.01 Mon projet contribue à l'objectif 'Bonne Santé et Bien Être'

6

02.03.02 Justification de la contribution de mon projet

The platform will contribute to good health through: a) Access to affordable athletic footwear: Proper footwear plays a significant role in maintaining foot health and overall well-being b) Promotion of active lifestyles: The marketplace will partner with fitness influencers to encourage a healthy lifestyle d) Stress reduction: The convenience of online shopping for footwear can save people time and effort e) Promoting Foot Health Awareness: Through informative product descriptions, blog posts, and other educational resources f) Through sustainable materials and fair labor practices: By partnering with vendors who prioritize eco-friendly materials, ethical manufacturing processes, and fair labor practices

02.04.01 Mon projet contribue à l'objectif 'Éducaiton de Qualité'

7 - Tout à fait d'accord

02.04.02 Justification de la contribution de mon projet

The platform contributes to quality education through: a) Educational Content: Viatu will incorporate educational content related to footwear, fashion, and related topics on its platform. b) Partnerships with Educational Institutions: Viatu will explore partnerships with educational institutions, such as fashion schools or business programs. c) Donations of educational resources: The platform will facilitate the donation of footwear or other educational supplies to schools d) Social Impact Initiatives: Viatu will support educational initiatives and programs aimed at promoting access to education through quality footwear

02.05.01 Mon projet contribue à l'objectif 'Égalité entre les Sexes'

7 - Tout à fait d'accord

02.05.02 Justification de la contribution de mon projet

The marketplace will focus on functionality and features: The platform encourages vendors to promote footwear based on its functionality and features, rather than relying on stereotypical gendered marketing tactics. The platform would have a diverse product selection: The platform will ensure a wide variety of footwear styles catering to all genders and preferences, breaking down stereotypes associated with specific types of shoes. Through highlighting female-owned brands and stores: The platform will feature women-owned businesses to promote their products and stories, increasing their visibility to customers.

02.06.01 Mon projet contribue à l'objectif 'Eau Propre et Assainissement'

6

02.06.02 Justification de la contribution de mon projet

a) Through Developing campaigns to educate consumers on the importance of water conservation and how their purchasing choices can impact water sustainability. b) by Encouraging vendors to adopt water-efficient manufacturing processes, such as closed-loop water systems and water recycling technologies. c) By Developing a comprehensive water stewardship program that includes vendor training, water usage monitoring, and support for community water projects d) Through Promoting the use of non-toxic chemicals and dyes in the production process to minimize water pollution.

02.07.01 Mon projet contribue à l'objectif 'Énergie Propre et Abordable'

7 - Tout à fait d'accord

02.07.02 Justification de la contribution de mon projet

The platform would contribute to this through: a) The platform will feature brands with a strong commitment to sustainable practices and educate customers about the environmental benefits b) The marketplace will partner with logistics companies that utilize electric vehicles or other clean energy for our delivery services c) The platform would engage with clean energy organizations to organize and hold community awareness through organizing marathons and .

02.08.01 Mon projet contribue à l'objectif 'Travail Décent et Croissance Économique'

6

02.08.02 Justification de la contribution de mon projet

a) through highlighting and promoting products from local artisans and small-scale producers, providing them with a larger market and contributing to local economic growth. b) By ensuring that all vendors comply with international labor standards, including fair wages, safe working conditions, and the prohibition of child labor. c) through encouraging and supporting a diverse range of vendors, including SMEs, women-owned businesses, and startups. d)

02.09.01 Mon projet contribue à l'objectif 'Industrie, Innovaiton et Infrastructure'

6

02.09.02 Justification de la contribution de mon projet

a) The platform will utilize cloud computing services to enhance the platform’s reliability, scalability, and performance b) The platform will develop a smart logistics network that uses AI and IoT technologies to optimize delivery routes, reduce transportation cost c) The platform will implement flexible and secure payment solutions to ensure vendors receive timely payments. d) We will implement advanced cybersecurity measures to protect customer and vendor data, ensuring a secure online shopping environment e)

02.10.01 Mon projet contribue à l'objectif 'Réduction des Inégalités'

7 - Tout à fait d'accord

02.10.02 Justification de la contribution de mon projet

a) Enabling access to market : the platform will give small businesses with a platform to reach a global audience, helping them to compete with larger brands b) The platform will ensure fair pricing for products, allowing producers from less developed regions to earn a sustainable income. c) The platform will support vendors from diverse backgrounds, including women-owned businesses, minority-owned businesses, and vendors from underrepresented regions.

02.11.01 Mon projet contribue à l'objectif 'Villes et Communautés Durables'

6

02.11.02 Justification de la contribution de mon projet

a) By encouraging employees and buyers to use public transportation by providing subsidies or incentives on the footwear b) Through educating consumers about the benefits of sustainable products and practices, encouraging them to make more environmentally conscious purchasing decision c) By Launching an initiative to reduce the environmental impact of packaging by encouraging vendors to use recyclable or biodegradable materials

02.12.01 Mon projet contribue à l'objectif 'Consommation et Production Responsable'

6

02.12.02 Justification de la contribution de mon projet

The platform contributes to this through: a) Footwear Recycling Programs: Establishment of programs where customers can return worn-out shoes for recycling or refurbishment b) Promotion of the use of sustainable, recycled, and recyclable materials in footwear production. c) By Encouraging vendors to design products that are easy to disassemble, making recycling and repair easier. d) Through creating a dedicated section on the platform that focuses on circular economy products, including refurbished, recycled, and sustainably produced footwear

02.13.01 Mon projet contribue à l'objectif 'Luttle contre les Changements Climatiques'

6

02.13.02 Justification de la contribution de mon projet

This will mostly be contributed to through: a) Encouraging vendors to use packaging materials that are recyclable, biodegradable, or made from sustainable sources. b) Promoting and implementing practices that reduce the amount of packaging used. c) The Use AI and machine learning to optimize delivery routes, reducing fuel consumption and emissions d) Highlighting and promoting footwear that is made using sustainable materials and processes. e) Runing campaigns to raise awareness among vendors and consumers about the impact of climate change

02.14.01 Mon projet contribue à l'objectif 'Vie Sous-Marine'

6

02.14.02 Justification de la contribution de mon projet

a) By Promoting the use of eco-friendly packaging materials that are less likely to end up in oceans, such as paper-based or compostable packaging. b) Through Ensuring that materials, particularly those derived from marine resources are sourced sustainably and do not harm marine ecosystems. c) By Educating consumers about the impact of marine pollution and the importance of sustainable consumption through marketing campaigns and information on the platform. d) Through Launching a campaign to eliminate single-use plastics in product packaging and shipping materials, encouraging vendors and customers to reduce plastic waste.

02.15.01 Mon projetp contribue à l'objectif 'Vie Terrestre'

6

02.15.02 Justification de la contribution de mon projet

a) By Ensureing that materials used in footwear production are sustainably sourced, such as using certified sustainable leather, organic cotton, and recycled materials. b) Through Encouraging vendors to adopt manufacturing processes that minimize environmental impact, such as water-saving technologies and non-toxic dyes. c) Through Educating consumers about the impact of their purchasing decisions on terrestrial ecosystems and encourage them to choose sustainably produced products. d) By Encouraging vendors to create upcycled products from returned or unsold items, reducing waste and promoting circular economy principles.

02.16.01 Mon projet contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

6

02.16.02 Justification de la contribution de mon projet

a) By Ensuring that all vendors adhere to fair trade principles and provide decent working conditions, fair wages, and respect for labor rights. b) Through Maintaining transparency in business operations, including clear communication about sourcing, manufacturing practices, and supply chains. c) By Offering support programs for vendors to help them understand and navigate legal requirements, labor laws, and trade regulations d) Through Advocating for and support human rights throughout the supply chain, ensuring that no products are linked to human rights abuses.

02.17.01 Mon projet contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

6

02.17.02 Justification de la contribution de mon projet

a) By Supporting local communities through social programs, educational initiatives, and infrastructure development projects that align with sustainable development goals. b) Through Promoting inclusive hiring practices and supplier diversity to ensure equitable opportunities for all stakeholders c) By Forming strategic alliances with other businesses, NGOs, government agencies, and international organizations to promote sustainable practices and achieve common sustainability goals.

05.01 Il existe un grand nombre de clients qui utilisent déjà un produit/service très similaire à celui que nous envisageons de créer.

3

05.02 Le produit/service que nous voulons créer représente un type de produit/service entièrement nouveau

1 - Pas du tout d'accord

05.03 Le produit/service que nous voulons créer pourrait être décrit comme une nouvelle technologie

3

05.04 Le produit/service que nous voulons créer est une amélioration d'un produit ou d'un service existant

5

05.05 Le produit/service que nous voulons créer pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

05.06 Le produit/service que nous voulons créer répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

6

05.07 Le produit/service que nous voulons créer est une nouvelle version d'un ancien produit/service

6

05.08 Justification de mon projet

Viatu Footwear Marketplace offers a reliable platform for vendors and customers . Whether you're a shoe enthusiast looking for the latest styles or a vendor looking to expand your reach, Viatu provides the tools and support you need to succeed in today's competitive market.

05.09 Qui sont vos principaux potentiels concurrents et qu'est-ce qui vous différencie d'eux ?

Foot Locker - they focus on a specific segment of the footwear market and have not accessed the kenyan market Alibaba - they do not cater as much to individual consumer purchases. Amazon - have wide range of products beyond footwear We focus on the Kenyan market and deal specifically with footwear and focus on delivering a superior customer experience through user-friendly interfaces, personalized recommendations, and reliable fulfillment and shipping.

10.06 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes, By having a female partner she provides the business with invaluable insight into how to effectively promote female shoe vendors who are entrepreneurs. This insight stems from a deeper understanding of the preferences, needs, and challenges faced by female vendors in the footwear industry. By leveraging this insight, the business develops more effective strategies for reaching and engaging with female customers, ultimately driving growth and success for both the vendors and the marketplace as a whole