Kenya - Business creation project

Décrivez votre projet en quelques mots

An online platform that helps Kenyans improve their mental health through accessible professional and supportive digital services.

01.01 Décrivez votre projet en détail

Amora Salus is dedicated to providing comprehensive mental health services, emphasizing preventative, rehabilitative, and therapeutic care. Our online platform grants access to therapy sessions, support groups, and educational materials, tailored to the unique challenges faced by the Kenyan population. This platform enhances the quality of life for patients and families while significantly reducing mental healthcare costs. By offering online resources, we foster a supportive community to help users overcome stigma, increase awareness, and combat isolation. We aim to improve mental well-being through convenient, reliable, and high-quality digital services, making mental health care more accessible and effective.

01.02 Quel est le problème principal que vous essayez de résoudre ?

We aim to address Kenya's critical lack of accessible, affordable, high-quality mental health care. According to the World Economic Forum, 1 in 2 people will develop a mental disorder in their lifetime, costing the global economy $1 trillion annually in lost productivity. Kenya ranks among the top five African countries for depression cases, affecting 25% of the population, with the country placed 114th globally in suicide rates. Government data shows that 1 in 4 Kenyans has experienced a mental illness, and up to 40% of inpatients and outpatients suffer from mental health conditions. A June 2023 assessment highlighted poor living standards in mental health facilities and inadequate community support, emphasizing the urgent need for improved care and treatment accessibility.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service que vous souhaitez fournir par votre projet (au moins 3).

We ensure nationwide accessibility with easy online access, breaking down geographical and financial barriers. Our confidential consultations reduce stigma, offering discreet access to professional help. We provide comprehensive, online support tailored to Kenya's diverse population. This includes personalized therapy, educational resources, and community support, fostering holistic mental health care. By building a network of mental health professionals across Kenya, we deploy counselors and therapists directly to patients, optimizing care delivery. This network also creates full-time, part-time, and flexible job opportunities to bolster economic stability. Our platform promotes cost-effectiveness with affordable services and flexible payment options, ensuring quality care for all. Amora Salus is dedicated to enhancing mental well-being by reducing stigma, improving access, and providing relevant support through innovative digital solutions.

01.04 Veuillez décrire précisément à qui s'adressera le produit/service de votre projet. Quels sont les bénéficiaires visés ?

Our project serves individuals across Kenya facing mental health challenges such as depression, anxiety, PTSD, and addiction. Targeted beneficiaries include adults and adolescents seeking support, families, and caregivers needing resources, and unemployed mental health professionals seeking job opportunities. Our services encompass mental health counseling tailored to individual needs, addiction counseling for substance abuse, and support for managing compulsive habits like gambling and masturbation. We also offer psychiatric consultations, support groups, and mindfulness sessions. Additionally, we focus on underserved communities in remote or economically disadvantaged areas with limited access to mental health services. By providing accessible, affordable resources, we aim to enhance overall mental well-being and foster a healthier, more resilient society.

01.05 Quand avez-vous commencé à travailler sur votre projet ?

01/09/2023

01.06 Combien y a-t-il de propriétaires sur votre projet en plus de vous ?

2

01.07 Parmi les autres propriétaires, combien sont des femmes ?

1

01.08 Veuillez décrire le profil des autres propriétaires de votre projet (compétences, expérience, etc.).

Our partners for this initiative bring a wealth of experience and specialized skills to ensure the success of our digital mental health platform: Eden Village Recovery Center: Skills: Specialized in counseling psychology, addiction recovery, and mental health therapy. Experience: With years of experience in providing comprehensive mental health care, Eden Village Recovery Center offers expert counseling services, therapeutic interventions, and support programs. Their team of licensed psychologists and therapists is adept at addressing various mental health issues, including depression, anxiety, and substance abuse. Addiction Prevention and Recovery Association of Kenya (APRAK): Skills: Expertise in addiction prevention, recovery programs, and community outreach. Experience: APRAK has a strong track record in addiction prevention and recovery, focusing on individual and community-based interventions. They provide educational programs, support groups, and rehabilitation services.

01.09 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

01.10 Quel est le secteur d'activité qui décrit le mieux votre projet ?

Autre : social enterprise

02.01.01 Mon projet contribue à l'objectif 'Pas de pauvreté'

7 - Tout à fait d'accord

02.01.02 Justification de la contribution de mon projet

Yes, our project contributes to the No Poverty goal in the UN Sustainable Development Goals (SDG). By providing affordable and accessible mental health services, our project helps to reduce the financial burden associated with mental health care, particularly for middle to low-income individuals. Improved mental health can lead to better productivity and stability in employment, which can alleviate poverty. Additionally, by addressing mental health issues, our project helps to foster a healthier and more resilient workforce, contributing to economic stability and growth in the community.

02.02.01 Mon projet contribue à l'objectif 'Faim Zéro'

5

02.02.02 Justification de la contribution de mon projet

While the primary aim of your project is not directly related to ending hunger, the overall benefits of improved mental health can contribute to economic stability and access to essential resources, including food.

02.03.01 Mon projet contribue à l'objectif 'Bonne Santé et Bien Être'

7 - Tout à fait d'accord

02.03.02 Justification de la contribution de mon projet

Yes, our project directly contributes to the United Nations' Sustainable Development Goal of Good Health and Well-being. This goal aims to ensure healthy lives and promote well-being for all ages. By providing accessible mental health services through our online platform, we are helping to promote mental well-being and contribute to achieving this SDG. It's a vital aspect of overall health and quality of life, and our initiative aligns perfectly with this global goal.

02.04.01 Mon projet contribue à l'objectif 'Éducaiton de Qualité'

5

02.04.02 Justification de la contribution de mon projet

Indirectly, our project could contribute to the United Nations' Sustainable Development Goal (SDG) 4: Quality Education. Mental health plays a significant role in educational attainment and overall academic success. By offering accessible mental health support through our platform, potentially enable individuals to overcome mental health challenges that may otherwise hinder their ability to fully engage in educational activities and achieve their academic goals. Additionally, our platform could also provide educational resources and information about mental health, further contributing to raising awareness and understanding in this area. Thus, while our project's primary focus may be on mental health, it can have positive implications for educational outcomes, aligning with SDG 4.

02.05.01 Mon projet contribue à l'objectif 'Égalité entre les Sexes'

7 - Tout à fait d'accord

02.05.02 Justification de la contribution de mon projet

Our project can indeed contribute to the United Nations' Sustainable Development Goal (SDG) 5: Gender Equality. Mental health is a critical aspect of overall well-being, and unfortunately, gender disparities exist in accessing mental health services. By offering accessible professional and supportive digital services for mental health, our platform can help reduce barriers to care, including those related to gender. Furthermore, our platform does incorporate features and content that address specific mental health needs and challenges faced by different genders, thereby promoting inclusivity and equity in mental health support. By ensuring that our platform is accessible and relevant to all genders, we contribute to advancing gender equality and empowering individuals to prioritize their mental health and well-being, regardless of gender identity.

02.06.01 Mon projet contribue à l'objectif 'Eau Propre et Assainissement'

5

02.06.02 Justification de la contribution de mon projet

Our project indirectly supports the overall well-being of individuals, which can have positive implications for achieving this goal.Access to mental health services can indirectly impact various aspects of individuals' lives, including their ability to engage in activities related to ensuring clean water and sanitation. For example, improved mental health can enhance motivation and productivity, which can translate into individuals being more actively involved in initiatives related to clean water and sanitation within their communities.Furthermore, mental health is interconnected with broader social determinants of health, such as access to safe and hygienic living conditions. By addressing mental health needs through our platform, we contribute to creating conditions where individuals are better equipped to engage in efforts to improve clean water and sanitation, indirectly supporting SDG 6.

02.07.01 Mon projet contribue à l'objectif 'Énergie Propre et Abordable'

5

02.07.02 Justification de la contribution de mon projet

There could be indirect connections depending on the energy consumption associated with the digital services provided by our platform. While the primary focus of our project is on mental health support, we can still consider integrating sustainable practices into our platform's operations. For example, we could explore using renewable energy sources to power our servers or adopting energy-efficient technologies to minimize the environmental impact of our platform's operations. By incorporating sustainable practices, we can contribute to broader efforts aimed at achieving SDG 7 and promoting environmental sustainability, albeit indirectly.

02.08.01 Mon projet contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - Tout à fait d'accord

02.08.02 Justification de la contribution de mon projet

Our project, by providing accessible professional and supportive digital services for mental health, contributes significantly to the United Nations' Sustainable Development Goal 8: Decent Work and Economic Growth. It creates meaningful job opportunities for mental health professionals, empowering them to offer their expertise through our platform. Additionally, improved mental health outcomes foster greater productivity, job satisfaction, and overall well-being among individuals, thus enhancing their economic participation and contribution. By addressing mental health needs, our platform helps alleviate the economic burden associated with untreated mental health conditions, leading to more sustainable economic growth. Moreover, our innovative approach to digital mental health care promotes entrepreneurship and drives innovation in the digital health sector, further fueling economic development and progress.

02.09.01 Mon projet contribue à l'objectif 'Industrie, Innovaiton et Infrastructure'

7 - Tout à fait d'accord

02.09.02 Justification de la contribution de mon projet

Yes, our project contributes to UN SDG 9: Industry, Innovation, and Infrastructure. By offering accessible mental health services through digital platforms, we are innovating in the health sector and leveraging digital infrastructure to address mental health needs. This innovation creates opportunities for advancements in digital health technology, driving growth and efficiency in the industry. Additionally, our platform's digital infrastructure enables the scaling of mental health services, reaching a broader audience and facilitating access to support. Overall, our project promotes industry innovation and infrastructure development by harnessing digital technologies to improve mental health care delivery.

02.10.01 Mon projet contribue à l'objectif 'Réduction des Inégalités'

7 - Tout à fait d'accord

02.10.02 Justification de la contribution de mon projet

Our project contributes significantly to UN SDG 10: Reduced Inequalities. By offering accessible mental health services online, we are breaking down barriers that often prevent marginalized communities from accessing vital support. Our platform allows individuals from diverse backgrounds to access professional mental health care regardless of location or financial means. Moreover, by providing affordable or subsidised services and ensuring individual sensitivity, we ensure equitable access to support for marginalized groups. Additionally, by offering tailored resources and interventions for specific populations, such as LGBTQ+ individuals or racial minorities, we are addressing disparities in mental health outcomes. Our commitment to inclusivity and diversity in mental health care actively works towards reducing inequalities in access and outcomes, making a tangible contribution to SDG 10.

02.11.01 Mon projet contribue à l'objectif 'Villes et Communautés Durables'

7 - Tout à fait d'accord

02.11.02 Justification de la contribution de mon projet

Our project significantly contributes to UN SDG 11: Sustainable Cities and Communities. By providing accessible digital mental health services, we support the creation of healthier urban communities. Through our platform, individuals in urban areas can access support regardless of their location or schedule, reducing strain on traditional mental health services concentrated in cities. This decentralization eases pressure on urban infrastructure, aiding sustainable city planning. Promoting mental well-being can mitigate social issues like crime and substance abuse, fostering safer, more inclusive communities. Our digital approach minimizes the need for physical infrastructure, reducing environmental impact and aiding sustainable urban development. By addressing mental health needs and fostering community resilience, our platform aligns with SDG 11's aim of creating inclusive, safe, resilient, and sustainable cities.

02.12.01 Mon projet contribue à l'objectif 'Consommation et Production Responsable'

5

02.12.02 Justification de la contribution de mon projet

Our project contributes to UN SDG 12: Responsible Consumption and Production. By offering digital mental health services, we promote responsible consumption of healthcare resources. Digital delivery reduces paper usage and transportation needs, minimizing our carbon footprint. Moreover, our platform encourages responsible production by utilizing sustainable technologies and practices in service delivery. We prioritize efficiency, ensuring optimal resource utilization and minimal waste generation. Additionally, our emphasis on digital solutions reduces the need for physical infrastructure, further promoting sustainable production. By advocating for responsible consumption and production in healthcare, our project aligns with SDG 12's objective of ensuring sustainable consumption and production patterns for a more sustainable future.

02.13.01 Mon projet contribue à l'objectif 'Luttle contre les Changements Climatiques'

5

02.13.02 Justification de la contribution de mon projet

Our project contributes to UN SDG 13: Climate Action by offering digital mental health services. By providing accessible support online, we reduce the need for physical transportation to traditional therapy sessions, cutting carbon emissions. Additionally, our platform promotes climate action by minimizing paper usage through digital documentation and communication. We prioritize energy-efficient technologies and practices in our digital infrastructure, further reducing our environmental impact. By leveraging digital solutions, we minimize resource consumption and promote sustainable practices in mental health care delivery. Our project aligns with SDG 13's objective of taking urgent action to combat climate change and its impacts, contributing to a more sustainable future for all.

02.14.01 Mon projet contribue à l'objectif 'Vie Sous-Marine'

1 - Pas du tout d'accord

02.14.02 Justification de la contribution de mon projet

02.15.01 Mon projetp contribue à l'objectif 'Vie Terrestre'

5

02.15.02 Justification de la contribution de mon projet

Our project, while primarily centered on mental health support, can indirectly contribute to the United Nations' Sustainable Development Goal (SDG) 15: Life on Land. Improved mental health often correlates with increased engagement in environmental conservation efforts. Individuals with better mental well-being are more likely to participate in activities such as volunteering for conservation projects or advocating for the protection of natural areas. Additionally, our project's digital nature reduces the need for physical infrastructure and resources associated with traditional healthcare services, thus minimizing environmental impact and preserving natural habitats. By promoting mental well-being and encouraging environmentally conscious behaviors, our project indirectly supports SDG 15 by contributing to efforts to conserve and sustainably manage terrestrial ecosystems, biodiversity, and natural resources.

02.16.01 Mon projet contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

5

02.16.02 Justification de la contribution de mon projet

Our project, primarily focused on mental health support, indirectly contributes to UN SDG 16: Peace, Justice, and Strong Institutions. Mental well-being is vital for individual and societal stability, crucial for fostering peace and justice. By providing accessible mental health services, we promote mental well-being and address factors contributing to conflict and social instability. Access to such support reduces stress and anxiety, mitigating interpersonal conflicts and violence. Additionally, coping with trauma and building resilience, facilitated by our project, are essential for conflict resolution and peacebuilding efforts. Collaborating with mental health professionals ensures high-quality service delivery, fostering accountability and trust in institutions. Adhering to professional standards, we contribute to building robust and ethical institutions, enhancing community security

02.17.01 Mon projet contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - Tout à fait d'accord

02.17.02 Justification de la contribution de mon projet

While the primary focus of our project is on mental health support, it contributes to UN SDG 17: Partnerships for the Goals. Collaborations are crucial for broader sustainable development objectives. By partnering with mental health professionals, organizations, and stakeholders, we leverage collective expertise and resources to enhance the effectiveness and reach of mental health services. Moreover, partnerships with technology firms, policymakers, and community organizations enable us to innovate and scale digital mental health solutions. Collaborative efforts lead to more accessible, affordable, and personally sensitive interventions, addressing diverse community needs. Additionally, engagement with stakeholders facilitates knowledge sharing, capacity building, and advocacy for mental health awareness and policy change. By fostering multi-stakeholder partnerships, we build a supportive ecosystem for mental health and contribute to sustainable development goals.

05.01 Il existe un grand nombre de clients qui utilisent déjà un produit/service très similaire à celui que nous envisageons de créer.

5

05.02 Le produit/service que nous voulons créer représente un type de produit/service entièrement nouveau

5

05.03 Le produit/service que nous voulons créer pourrait être décrit comme une nouvelle technologie

4

05.04 Le produit/service que nous voulons créer est une amélioration d'un produit ou d'un service existant

5

05.05 Le produit/service que nous voulons créer pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

05.06 Le produit/service que nous voulons créer répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

05.07 Le produit/service que nous voulons créer est une nouvelle version d'un ancien produit/service

1 - Pas du tout d'accord

05.08 Justification de mon projet

Our project is unique and innovative due to its specialized focus on addressing specific mental health needs that are often overlooked by existing solutions. By tailoring our services to meet the unique requirements of our target demographic or address particular mental health concerns, we fill a gap in the market. Our approach incorporates innovative strategies, such as leveraging technology for personalized interventions, fostering community support networks, or implementing evidence-based practices in novel ways. This allows us to provide effective and accessible mental health support not readily available elsewhere, ultimately improving outcomes and empowering individuals to thrive emotionally and psychologically.

05.09 Qui sont vos principaux potentiels concurrents et qu'est-ce qui vous différencie d'eux ?

Our main potential competitors include global platforms like BetterHelp, Talkspace, and Headspace, as well as local apps and solutions such as Shamiri Health, Inuka.io, and Wazi. What sets us apart is our unique focus on tailored mental health support, personalized interventions, and innovative features. Unlike competitors, we offer specialized counseling for specific demographics and mental health concerns, providing more targeted and effective assistance. Our platform connects users with local therapists for online therapy and in-person sessions at home, the office, or even over coffee, moving away from traditional methods of visiting mental health practitioners in hospitals or institutions. We also provide tracking and medication reminders for patients with serious mental health issues like bipolar disorder. This comprehensive approach, coupled with affordability, convenience, and anonymity, ensures we meet the diverse needs of our users, making mental health care more accessible.

10.06 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes, within our mental health platform, we are committed to promoting the role of female entrepreneurs. We actively seek out and support female-led mental health initiatives, such as partnering with women-owned counseling practices, featuring female therapists and experts, and providing resources specifically tailored to address the mental health needs and challenges faced by women. Additionally, we prioritize diversity and inclusion within our team and leadership, ensuring that women have equal opportunities for leadership roles and decision-making positions within our organization. Through these efforts, we aim to create a platform that not only provides valuable mental health support but also contributes to the empowerment and visibility of female entrepreneurs in the mental health sector.