Kenya - Business creation project

Décrivez votre projet en quelques mots

This is a sustainable digital marketing agency which aims to bridge the gap between innovative and sustainable businesses, creatives, NGO'S, community groups and their target audiences through effective digital marketing strategies.

01.01 Décrivez votre projet en détail

In the post Covid-Era the worlds' economy had a major shift in terms of marketing. We are currently in the attention economy space with social platforms at the center of all we do. Currently with a venture called Husna.Brand and Socials, I would like to start this project to bridge the gap between innovative and sustainable businesses and their target audiences through effective digital marketing strategies. We are committed to promoting sustainability and achieving the United Nations Sustainable Development Goals (SDGs). The project will create an app and software that will help achieve these. this will be used by our targeted beneficiaries to promote their work and solutions online. the app and software will be able to give tips, build strategies and develop easy to follow guidelines among other features. it will a user-friendly and feature-rich digital marketing software platform that simplifies and streamlines various aspects of digital marketing campaigns.

01.02 Quel est le problème principal que vous essayez de résoudre ?

Bridging the gap between innovative and sustainable businesses, creatives, NGOs, community groups and their target audiences through effective digital marketing strategies. Many innovative and sustainable initiatives, such as socially responsible businesses, environmental NGOs, community groups, and creatives working on sustainable projects, lack a strong online presence and digital marketing expertise. This hinders their ability to effectively reach, engage, and connect with their target audiences. These entities often have limited resources and knowledge to implement successful digital marketing campaigns and leverage the power of online platforms to amplify their reach and impact. There is a need for specialized digital marketing solutions and strategies tailored to the unique needs and goals of sustainable initiatives, which may differ from traditional commercial businesses. Effective digital marketing ultimately contributing to the achievement of SDGs.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service que vous souhaitez fournir par votre projet (au moins 3).

1. Increased visibility and reach: By leveraging digital marketing techniques, sustainable initiatives can gain exposure to wider audiences and amplify their impact. 2. Targeted audience engagement: Tailored digital marketing strategies ensure that messaging resonates with the right audiences, fostering meaningful connections and driving desired actions. 3. Measurable results and data-driven insights: Digital marketing campaigns provide valuable data and analytics, enabling continuous optimization and informed decision-making. 4. Collaboration and knowledge-sharing: The agency fosters a community of like-minded organizations and individuals, facilitating collaboration, knowledge exchange, and collective impact. 5. Creation of awareness and public education on sustainability and practices that contribute to the achievement of SDGs. 6. Elevation in the creative industry which is fast growing industry and has the potential to employee many creatives especially Gen z to make social impacts

01.04 Veuillez décrire précisément à qui s'adressera le produit/service de votre projet. Quels sont les bénéficiaires visés ?

1. Innovative and sustainable businesses: Companies that prioritize environmentally friendly practices, social responsibility, and ethical operations. 2. Creatives: Artists, designers, writers, and other creative professionals focused on sustainable and socially conscious projects. 3. Non-governmental organizations (NGOs): Nonprofit organizations working towards environmental conservation, social justice, and community development. 4. Community groups: Locally based initiatives and grassroots movements dedicated to sustainable living, environmental protection, and community empowerment. 5. Large companies, businesses and corporation that are looking for sustainable marketing ideas and strategies and are aiming to reduce their carbon foot print as they embrace sustainable ways. 6. Activists championing for the SDGs

01.05 Quand avez-vous commencé à travailler sur votre projet ?

01/01/2023

01.06 Combien y a-t-il de propriétaires sur votre projet en plus de vous ?

1

01.07 Parmi les autres propriétaires, combien sont des femmes ?

all

01.08 Veuillez décrire le profil des autres propriétaires de votre projet (compétences, expérience, etc.).

the only partner is a first class honors graduate with a degree in International relations and diplomacy, A mental Health Advocate and Women Empowerment enthusiast. has certifications in digital marketing, social media marketing and management with 2 years experience in digital marketing as a freelancer. Has skills in basic graphic design. Recently started a digital marketing agency to help small businesses maneuver the online world and build their presence online. She is a skilled leader as her skills have been demonstrated since her school years always being part of student leadership. A founder of a women CBO that aims at empowering women with digital and business skills as well as give financial literacy education. She is a good time manager, collaborator and coordinator. She has also participated as a volunteer at the United Nations Sustainable Development Solutions Network Youth-Kenya as a County coordinator in Nairobi for a year between 2021 and 2022.

01.09 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

01.10 Quel est le secteur d'activité qui décrit le mieux votre projet ?

h) Technologies de l'information (services numériques, équipements et logiciels)

02.01.01 Mon projet contribue à l'objectif 'Pas de pauvreté'

5

02.01.02 Justification de la contribution de mon projet

This sustainable digital marketing agency contributes to SDG 1: No Poverty by empowering businesses, initiatives, and organizations that prioritize sustainability and social responsibility. By enhancing their online presence through tailored strategies, the agency enables sustainable businesses to grow, create jobs, and drive economic growth. It supports community groups and grassroots movements working directly with underprivileged communities, amplifying their reach for resources and impact. Collaborating with NGOs focused on poverty alleviation, the agency boosts their digital marketing efforts for increased fundraising, resource mobilization, and program effectiveness. Promoting inclusive economic growth through innovative and sustainable initiatives fosters entrepreneurship and job opportunities, particularly in marginalized areas. Additionally, capacity building and knowledge sharing equip individuals and organizations with digital skills, opening doors to income-generating prosp

02.02.01 Mon projet contribue à l'objectif 'Faim Zéro'

3

02.02.02 Justification de la contribution de mon projet

02.03.01 Mon projet contribue à l'objectif 'Bonne Santé et Bien Être'

3

02.03.02 Justification de la contribution de mon projet

02.04.01 Mon projet contribue à l'objectif 'Éducaiton de Qualité'

5

02.04.02 Justification de la contribution de mon projet

02.05.01 Mon projet contribue à l'objectif 'Égalité entre les Sexes'

3

02.05.02 Justification de la contribution de mon projet

02.06.01 Mon projet contribue à l'objectif 'Eau Propre et Assainissement'

3

02.06.02 Justification de la contribution de mon projet

02.07.01 Mon projet contribue à l'objectif 'Énergie Propre et Abordable'

3

02.07.02 Justification de la contribution de mon projet

02.08.01 Mon projet contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - Tout à fait d'accord

02.08.02 Justification de la contribution de mon projet

This sustainable digital marketing agency supports SDG 8: Decent Work and Economic Growth through its specialized services tailored to innovative and sustainable businesses, creatives, NGOs, and community groups. By improving their online visibility and engagement, the agency empowers these entities to thrive, fostering job creation and entrepreneurship opportunities aligned with sustainable practices. Successful sustainable businesses can expand operations, employ more workers, and provide decent working conditions while adhering to ethical standards. Creatives and community initiatives focusing on sustainability can generate income streams, creating dignified livelihoods. NGOs promoting decent work and sustainable economic growth benefit from amplified digital outreach, attracting support and resources for their programs. Moreover, the agency itself contributes to economic growth by generating employment within the digital marketing sector and cultivating a skilled workforce.

02.09.01 Mon projet contribue à l'objectif 'Industrie, Innovaiton et Infrastructure'

5

02.09.02 Justification de la contribution de mon projet

This sustainable digital marketing agency promotes industry innovation and infrastructure development, aligning with SDG 9. By boosting online reach for innovative businesses, creatives, NGOs, and community groups, it drives adoption of cutting-edge digital solutions and sustainable practices. Innovative businesses can scale sustainable technologies, products, and services through amplified market reach. The agency itself represents a pioneering initiative, integrating digital expertise with sustainable development goals, encouraging industry-wide innovation and sustainability integration. Collaborations with educational institutions and capacity-building foster a skilled workforce capable of driving innovation and sustainable infrastructure. By promoting knowledge-sharing and continuous learning, the agency nurtures an environment conducive to research, development, and technological advancements aligned with sustainability. Through its digitally-driven, sustainability-focused approac

02.10.01 Mon projet contribue à l'objectif 'Réduction des Inégalités'

4

02.10.02 Justification de la contribution de mon projet

02.11.01 Mon projet contribue à l'objectif 'Villes et Communautés Durables'

3

02.11.02 Justification de la contribution de mon projet

02.12.01 Mon projet contribue à l'objectif 'Consommation et Production Responsable'

2

02.12.02 Justification de la contribution de mon projet

02.13.01 Mon projet contribue à l'objectif 'Luttle contre les Changements Climatiques'

4

02.13.02 Justification de la contribution de mon projet

02.14.01 Mon projet contribue à l'objectif 'Vie Sous-Marine'

2

02.14.02 Justification de la contribution de mon projet

02.15.01 Mon projetp contribue à l'objectif 'Vie Terrestre'

2

02.15.02 Justification de la contribution de mon projet

02.16.01 Mon projet contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

3

02.16.02 Justification de la contribution de mon projet

02.17.01 Mon projet contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

6

02.17.02 Justification de la contribution de mon projet

This sustainable digital marketing agency exemplifies SDG 17: Partnerships for the Goals through its collaborative approach. It fosters strategic partnerships with businesses, creatives, NGOs, and community groups, leveraging collective strengths to amplify sustainable initiatives digitally. Knowledge-sharing, capacity-building programs, and continuous learning cultivate a skilled workforce driving innovation. Collaborations with educational institutions and industry associations promote sustainable practices and digital empowerment. By uniting diverse stakeholders under a shared vision of sustainability and digital transformation, the agency embodies the spirit of multi-stakeholder partnerships, essential for achieving the Sustainable Development Goals.

05.01 Il existe un grand nombre de clients qui utilisent déjà un produit/service très similaire à celui que nous envisageons de créer.

4

05.02 Le produit/service que nous voulons créer représente un type de produit/service entièrement nouveau

6

05.03 Le produit/service que nous voulons créer pourrait être décrit comme une nouvelle technologie

4

05.04 Le produit/service que nous voulons créer est une amélioration d'un produit ou d'un service existant

5

05.05 Le produit/service que nous voulons créer pourrait être décrit comme une extension d'une gamme de produits ou de services

5

05.06 Le produit/service que nous voulons créer répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

5

05.07 Le produit/service que nous voulons créer est une nouvelle version d'un ancien produit/service

3

05.08 Justification de mon projet

05.09 Qui sont vos principaux potentiels concurrents et qu'est-ce qui vous différencie d'eux ?

The main potential competitors for this sustainable digital marketing agency are traditional digital marketing firms, as well as agencies specializing in social impact or green marketing. However, what sets this agency apart is its niche focus on serving innovative and sustainable businesses, creatives, NGOs, and community groups, providing tailored strategies aligned with their unique needs and values. Additionally, the agency's commitment to fostering collaboration, knowledge-sharing, and capacity-building within the sustainable sector creates a supportive ecosystem that competitors may lack. Its innovative business model, which seamlessly blends digital marketing prowess with a deep commitment to sustainable development goals, positions the agency as a trailblazer in purpose-driven marketing, resonating with socially conscious clients and stakeholders.

10.06 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes, I am actively initiating actions within my community to promote female entrepreneurs. Through my women empowerment CBO, I teach women digital and business skills and provide financial literacy education. This initiative aims to equip women with the tools and knowledge needed to succeed in the modern economy, fostering independence and entrepreneurial spirit.