South Africa - Business creation project

Décrivez votre projet en quelques mots

I came up with an idea to create a platform that would allow South Africans to make money from different company campaigns on the platform. The platform is to allow youth to create content that will promote SA businesses at low cost but with high ROI.

01.01 Décrivez votre projet en détail

The main Idea is to create a platform that will allow South Africa to compete with the rest of the world in the digital marketing industry. The project will involve creating a mobile app platform that companies of all sizes will use to post marketing campaigns. When these companies post campaigns on the platform, all individuals who have registered as users will get a notification. That will be our first point of marketing. Secondly, suppose the campaign for an example involves the introduction of a new flavored drink to the market. In that case, all who received the notification will create content videos based on company specifications on the campaign. Everyone will be competing for the money specified as the budget for the campaign, based on interaction with different videos whoever has the most interactions will get a bigger share of the total amount but everyone will get something. One campaign can bring funds to hundreds, depending on the budget.

01.02 Quel est le problème principal que vous essayez de résoudre ?

The Main purpose of this idea is to tap into an industry that was estimated to make $680 billion in 2023, of this total amount South African spending is only $1 billion, and of that amount, less than 50% will be reinvested into the economy. South Africa lacks digital platforms to compete with companies like Google, Meta or TikTok, to allow companies to get their products to potential audiences. Digital Marketing is one of the industries in South Africa where we are on the losing end as the country, as less investment or interest is channeled in that market. Another problem is that we are sucking the local industry dry as more and more spending is channeled to international digital platforms and less is now been used on our traditional local platforms like TV, Radio, and Newspapers.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service que vous souhaitez fournir par votre projet (au moins 3).

Companies: Different stages of marketing. 1st. When Users get notifications about a new campaign, automatically they now know about that product or service before doing anything. 2nd. When users decide to create content videos to compete for the cash price, now they'll have a deeper understanding of the product or service and they'll become potential customers. 3rd. If making a video requires the user to buy(if cheap) that particular product to be able to make a content video then the company is spending and gaining at the same time. Immediate returns during the campaign period. 4th. One campaign has unlimited influencers in the competition of the campaign budget. This method has a high potential compared to the normal one well known influencer and a huge amount of investment on one person. Users: People don't need to spend all their time on the platform trying to gain followers to stand a chance of making something. It'll be possible to make enough from just one good video.

01.04 Veuillez décrire précisément à qui s'adressera le produit/service de votre projet. Quels sont les bénéficiaires visés ?

1. Companies and individuals that want to get the highest possible ROI in marketing. 2. Users that want to make additional income by participating in marketing campaign competitions

01.05 Quand avez-vous commencé à travailler sur votre projet ?

01/01/2023

01.06 Combien y a-t-il de propriétaires sur votre projet en plus de vous ?

2

01.07 Parmi les autres propriétaires, combien sont des femmes ?

1

01.08 Veuillez décrire le profil des autres propriétaires de votre projet (compétences, expérience, etc.).

Morapedi Seikaneng (Male from Northern Cape) National Diploma Mechanical Engineering Experience: https://www.linkedin.com/in/morapedi-seikaneng-aa71931b9/ Mosibudi Ramahlare (Female from Limpopo) National Diploma Metallurgical Engineering Experience: https://www.linkedin.com/in/ramahlare-mosibudi-ab9a9a2a0/

01.09 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

01.10 Quel est le secteur d'activité qui décrit le mieux votre projet ?

i) Services de communication (télécommunications, médias et services interactifs)

02.01.01 Mon projet contribue à l'objectif 'Pas de pauvreté'

6

02.01.02 Justification de la contribution de mon projet

The platform will be set up in a way that it'll function better than TikTok, YouTube or Meta when it comes to people making money on the platform. The idea is that companies post a 1 month campaign with a budget of R150 000 for example. All users on our platform will get a notification to make a content video, and depending on how many people interacted with the video one person might be able to make 2% of the total budget, and the other person 5% and the next 1.5% so this gives everyone chance to make money as compared to the company sponsoring one person.

02.02.01 Mon projet contribue à l'objectif 'Faim Zéro'

6

02.02.02 Justification de la contribution de mon projet

To grow and diversify we plan to make a chain of 12m container spazas within the locations & rural areas to solve the issue surrounding original manufacturers saying their products are not reaching locations and rural areas as much as they would like to due to foreign nationals selling poorly manufactured substitutes. The idea was something I thought of when reading an article published by Tiger brand stating that only 27% of their products reach the informal sector. The idea is to increase food security by supplying our people with original products and employing them within our 12m container spaza shops chain.

02.03.01 Mon projet contribue à l'objectif 'Bonne Santé et Bien Être'

2

02.03.02 Justification de la contribution de mon projet

02.04.01 Mon projet contribue à l'objectif 'Éducaiton de Qualité'

1 - Pas du tout d'accord

02.04.02 Justification de la contribution de mon projet

02.05.01 Mon projet contribue à l'objectif 'Égalité entre les Sexes'

7 - Tout à fait d'accord

02.05.02 Justification de la contribution de mon projet

Our project will not be bias but will accommodate everyone equally.

02.06.01 Mon projet contribue à l'objectif 'Eau Propre et Assainissement'

1 - Pas du tout d'accord

02.06.02 Justification de la contribution de mon projet

02.07.01 Mon projet contribue à l'objectif 'Énergie Propre et Abordable'

1 - Pas du tout d'accord

02.07.02 Justification de la contribution de mon projet

02.08.01 Mon projet contribue à l'objectif 'Travail Décent et Croissance Économique'

6

02.08.02 Justification de la contribution de mon projet

DigiBlock is an idea that has the potential to employ a large number of people if we manage to take a small but significant portion of the current $680 billion market

02.09.01 Mon projet contribue à l'objectif 'Industrie, Innovaiton et Infrastructure'

4

02.09.02 Justification de la contribution de mon projet

02.10.01 Mon projet contribue à l'objectif 'Réduction des Inégalités'

1 - Pas du tout d'accord

02.10.02 Justification de la contribution de mon projet

02.11.01 Mon projet contribue à l'objectif 'Villes et Communautés Durables'

1 - Pas du tout d'accord

02.11.02 Justification de la contribution de mon projet

02.12.01 Mon projet contribue à l'objectif 'Consommation et Production Responsable'

3

02.12.02 Justification de la contribution de mon projet

02.13.01 Mon projet contribue à l'objectif 'Luttle contre les Changements Climatiques'

1 - Pas du tout d'accord

02.13.02 Justification de la contribution de mon projet

02.14.01 Mon projet contribue à l'objectif 'Vie Sous-Marine'

1 - Pas du tout d'accord

02.14.02 Justification de la contribution de mon projet

02.15.01 Mon projetp contribue à l'objectif 'Vie Terrestre'

1 - Pas du tout d'accord

02.15.02 Justification de la contribution de mon projet

02.16.01 Mon projet contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

3

02.16.02 Justification de la contribution de mon projet

02.17.01 Mon projet contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

4

02.17.02 Justification de la contribution de mon projet

05.01 Il existe un grand nombre de clients qui utilisent déjà un produit/service très similaire à celui que nous envisageons de créer.

7 - Tout à fait d'accord

05.02 Le produit/service que nous voulons créer représente un type de produit/service entièrement nouveau

4

05.03 Le produit/service que nous voulons créer pourrait être décrit comme une nouvelle technologie

3

05.04 Le produit/service que nous voulons créer est une amélioration d'un produit ou d'un service existant

6

05.05 Le produit/service que nous voulons créer pourrait être décrit comme une extension d'une gamme de produits ou de services

3

05.06 Le produit/service que nous voulons créer répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

5

05.07 Le produit/service que nous voulons créer est une nouvelle version d'un ancien produit/service

5

05.08 Justification de mon projet

The project Idea is fully focused on digital advertising, where will be leveraging the creative spirit that people have in creating marketing content for campaigns from different companies. While our competition have few focused influencers making content for companies we are going to allow everyone to have a chance on benefiting from campaigns from companies. will also have a page that will allow other companies to list their advertising assets, which will make our project even more unique in comparison.

05.09 Qui sont vos principaux potentiels concurrents et qu'est-ce qui vous différencie d'eux ?

Google (YouTube), Meta (Facebook, Instagram, and Whatsapp), TikTok, and LinkedIn. All these platforms are more focused as social media platforms, that provide services of advertising on the side. DigiBlock is a project that will create advertising focused platform that will be entirely focused on advertising content. Compared to competition where only few individuals who are well known can benefit. Our platform is to ensure that 3-5 times more people should benefit from our platform. Being focused on digital advertising, it'll also be beneficial for other companies that have advertising assets they would like to list on our platform so that companies and individuals will have access. some billboards are going to waste as people don't know of their location and availability. Municipalities can also list their advertising spaces that are available for rental.

10.06 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Not Applicable