South Africa - Business creation project

Décrivez votre projet en quelques mots

At CopyWrite, we specialize in elevating businesses through SEO-friendly digital marketing strategies. With a focus on social networking and CRM, we've crafted strategies that have consistently delivered results.

01.01 Décrivez votre projet en détail

Welcome to CopyWrite, we're a premier partner for expert digital marketing services! This business helps businesses stand out with SEO-friendly digital marketing. We're a Social Media and Digital Marketing agency that offers services that'll get results! I believe that content should be compelling and engaging to grab and keep attention. That attention is then guided to a desired outcome, like going to your website, subscribing or purchasing a product! I'm currently a one-man team and have a client based in Cape Town who I partnered with 2 weeks ago. I'm currently driving the business development by adding more clients, and initially creating jobs for other digital marketers and creatives who based on loyalty of 3 years can be partners in the business, sharing in the profits of the clients they're accountable for.

01.02 Quel est le problème principal que vous essayez de résoudre ?

I'm currently upskilling myself on the fundamentals of human motivations, pains, desires, and natural elements that have governed human behavior together with learning skills in artificial intelligence. I want to save the feared job losses with this agency. I believe that AI isn't going to replace everyone's jobs but similar to the internet will replace the majority of the current jobs and will reward those who are able to leverage off of AI and I'll be upskilling the youth in my agency on how to be ahead and be able to leverage the power of AI instead of being at its mercy. AI + the fundamentals that drive human behaviour will mean CopyWrite thrives, as marketing has changed from newspapers, but the fundamentals of marketing which aim at human behaviors haven't.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service que vous souhaitez fournir par votre projet (au moins 3).

The Benefits for others businesses are below Improves Brand Loyalty. ... Get Instant Feedback. ... Measure and Track Results. ... Increase Engagement with Consumers. ... Improved Market Analysis. ... Improved ROI. ... Global Reach. ... Unintrusive and User-Engaging Content. For my community, it'll be the jobs we're able to create and the training, and upskilling we'll offer and lastly, the impact not just on the team I'll partner with but there families and communities when we're able to increase earnings through profit sharing.

01.04 Veuillez décrire précisément à qui s'adressera le produit/service de votre projet. Quels sont les bénéficiaires visés ?

Small businesses and young entrepreneurs are struggling under the large corporations with larger budgets for massive campaigns. Companies like Coca-Cola, Amazon, and Google are spending billions and 10s of billions on marketing annually. Amazon was the highest of the 3 at 44 billion dollars in 2023. Most of the time younger and less experienced smaller businesses have no chance without an effective position of their products services of brands. My beneficiaries will be the businesses that businesses like iKhokha cater to but it'll also be major brands and influencers that my team will be able to leverage and build profiles, and businesses through.

01.05 Quand avez-vous commencé à travailler sur votre projet ?

14/05/2023

01.06 Combien y a-t-il de propriétaires sur votre projet en plus de vous ?

0

01.07 Parmi les autres propriétaires, combien sont des femmes ?

0

01.08 Veuillez décrire le profil des autres propriétaires de votre projet (compétences, expérience, etc.).

N/A

01.09 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.copywrit.net/

01.10 Quel est le secteur d'activité qui décrit le mieux votre projet ?

c) Industrie (équipements, services commerciaux, logistiques et professionnels, transports)

02.01.01 Mon projet contribue à l'objectif 'Pas de pauvreté'

7 - Tout à fait d'accord

02.01.02 Justification de la contribution de mon projet

This project contributes to the no hunger goal. A combination of education/upskilling and financial security /freedom I believe is one that can eliminate poverty. As my employees/team members learn and grow with me, they are able to take this to there spheres of influence at home and duplicate the process. Or just having the knowledge that they'll carry is a benefit to eliminating poverty

02.02.01 Mon projet contribue à l'objectif 'Faim Zéro'

6

02.02.02 Justification de la contribution de mon projet

Hunger is more challenging to address, but I still strongly agree as it'll equip young people to be financially independent or at a bare minimum, have the skillset for financial independence.

02.03.01 Mon projet contribue à l'objectif 'Bonne Santé et Bien Être'

7 - Tout à fait d'accord

02.03.02 Justification de la contribution de mon projet

One of the highest elements that contribute to ill-health is chronic stress. Work environments have been getting more stressful and companies even say they want people who can handle chronic stress, we just call it an "ability to work in a fast-paced, stressful environment." Without financial literacy, most people then go home to numerous stressors and one of the highest being finances. This has been found to be contributing to stress-related illnesses

02.04.01 Mon projet contribue à l'objectif 'Éducaiton de Qualité'

7 - Tout à fait d'accord

02.04.02 Justification de la contribution de mon projet

Not in the traditional sense of education but an abstract element that most young adults need, which is financial literacy, HNI engagement, and relationship management.

02.05.01 Mon projet contribue à l'objectif 'Égalité entre les Sexes'

6

02.05.02 Justification de la contribution de mon projet

I'm currently supporting my niece with tertiary education and she'll be able to intern in this business once she graduates. Digital Marketing is an industry dominated by women, however, like most industries where women dominate, it's at junior levels. The gender equality in senior roles question is tricky because we found that, industry as a whole being hypercompetitive and has majority of men who are willing to do some things that most women aren't or unable to like working 70hour weeks or the willingness to relocate anywhere in the world to stay ahead and get the next promotion. However all women and girls will be empowered to compete at the highest levels should they want to.

02.06.01 Mon projet contribue à l'objectif 'Eau Propre et Assainissement'

2

02.06.02 Justification de la contribution de mon projet

My project is nowhere close to water and sanitation besides the financial empowerment that allows for other issues to be fixed.

02.07.01 Mon projet contribue à l'objectif 'Énergie Propre et Abordable'

2

02.07.02 Justification de la contribution de mon projet

Marketing cannot impact affordable or clean energy besides driving the awareness using marketing strategies

02.08.01 Mon projet contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - Tout à fait d'accord

02.08.02 Justification de la contribution de mon projet

It is one of the cleanest industries you'll find ensure that the work is decent and empowers economic growth, if SA becomes a destination for respected marketing agencies it'll drive confidence in the countries abilities and skills

02.09.01 Mon projet contribue à l'objectif 'Industrie, Innovaiton et Infrastructure'

2

02.09.02 Justification de la contribution de mon projet

02.10.01 Mon projet contribue à l'objectif 'Réduction des Inégalités'

5

02.10.02 Justification de la contribution de mon projet

It'll equip the youth with the ability to reduce their individual inequalities and drive them to do so

02.11.01 Mon projet contribue à l'objectif 'Villes et Communautés Durables'

5

02.11.02 Justification de la contribution de mon projet

It doesn't pollute or negatively impact the planet through pollution at all.

02.12.01 Mon projet contribue à l'objectif 'Consommation et Production Responsable'

4

02.12.02 Justification de la contribution de mon projet

02.13.01 Mon projet contribue à l'objectif 'Luttle contre les Changements Climatiques'

2

02.13.02 Justification de la contribution de mon projet

02.14.01 Mon projet contribue à l'objectif 'Vie Sous-Marine'

2

02.14.02 Justification de la contribution de mon projet

02.15.01 Mon projetp contribue à l'objectif 'Vie Terrestre'

2

02.15.02 Justification de la contribution de mon projet

02.16.01 Mon projet contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

2

02.16.02 Justification de la contribution de mon projet

02.17.01 Mon projet contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

5

02.17.02 Justification de la contribution de mon projet

Poor people don't have the concerns of the rich and vice versa. Poor people gain the concerns of the rich as they get financially secure themselves, so with a focus on ending poverty, i belive the youth will gain the concerns and interests of global partnership for sustainable development

05.01 Il existe un grand nombre de clients qui utilisent déjà un produit/service très similaire à celui que nous envisageons de créer.

7 - Tout à fait d'accord

05.02 Le produit/service que nous voulons créer représente un type de produit/service entièrement nouveau

1 - Pas du tout d'accord

05.03 Le produit/service que nous voulons créer pourrait être décrit comme une nouvelle technologie

1 - Pas du tout d'accord

05.04 Le produit/service que nous voulons créer est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

05.05 Le produit/service que nous voulons créer pourrait être décrit comme une extension d'une gamme de produits ou de services

5

05.06 Le produit/service que nous voulons créer répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

05.07 Le produit/service que nous voulons créer est une nouvelle version d'un ancien produit/service

7 - Tout à fait d'accord

05.08 Justification de mon projet

Marketing is used and has been used for years, according to a study done on the US Fortune 500, CMO's confirmed that these companies allocate around 10% of their revenue for marketing annually. Marketing has worked and will continue to work because it targets people pains, desires, needs for self actualization, and so on and these are things that will always be fundamentally human. Current technologies allow us to improve our marketing

05.09 Qui sont vos principaux potentiels concurrents et qu'est-ce qui vous différencie d'eux ?

Other Marketing Agencies. What makes me stand out is the approach to marketing. The market research, website and domain research, competitor and target audience research are all very tedious steps, which is followed by a winners writing process that makes us look at Maslow's hierarchy of needs and other human science elements of marketing before we do the advert, or any copywriting and design. Most marketers miss 1 or more of the critical steps to drive results. We don't have the luxury to miss anything

10.06 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

no currently no