Ghana - Startup under 3 years old

Décrivez votre projet en quelques mots

For couples looking to have a safe and fun pregnancy, we use AI to help identified any pregnancy risk and prevent them. We help couples prepare adequately for pregnancy. Our aim is to make sure that no woman will go through difficulties during pregnancy.

01.01 Décrivez votre startup en détail

DeaRx Mom is a femtech company aimed at using AI to improve maternal health. It's major focus is preventing maternal mortality and morbidity. We aim to do this by designing a gamified AI mobile app and API that assesses maternal health risks and provides preventative health strategies to improve maternal outcomes. There are numerous preventable maternal complications, such as eclampsia, birth defects, hemorrhage, and infections, among others. Existing digital platforms that are solving maternal health problems (mortality and morbidity) focus on women during pregnancy, the period when intervention may be too aggressive or be too late for intervention Our startup aims to assist women in preparing for pregnancy by identifying potential complications and implementing preventative measures beforehand. Four friends, consisting of three women and one man, are collaborating on this project. We have been working together on various projects for approximately three years.

01.02 Quel est le problème principal que vous essayez de résoudre ?

Annually, there are an estimated 208 million pregnancies worldwide. Between 8-15% of these result in complications that can adversely affect the health of both the mother and the baby. A staggering 46% of pregnancies globally are unintended, which can heighten the risks for both mother and child. Specifically, in Ghana from 2015 to 2019, there were on average 1,330,000 pregnancies each year, with 741,000 of these being unintended. Furthermore, about 13% of women harbor an extreme fear of pregnancy, known as tokophobia, leading them to delay or altogether avoid motherhood. Unintended pregnancies can have serious consequences, including complications or even maternal mortality, instilling a fear of pregnancy in couples. Maternal complications represent a significant issue in Ghana and across Africa. We hope to mitigate this problem.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

1, AI will analyze a vast array of data to identify potential pregnancy risks early on, allowing for timely interventions 2. Couples will receive customized advice based on their health data to improve pregnancy outcomes 3. It serves as an educational tool, informing couples about the aspects of pregnancy health and prenatal 4. Knowing potential risks are being monitored and addressed can greatly reduce anxiety and stress for expecting parents 5. Couples can make more informed decisions about when to conceive, based on the health insights provided 6. It will reduce teenage pregnancy and it's associated risk 7. It will improve productivity as it will reduce hospitalization 8. As unintended pregnancies are reduced, abortions will be reduced 9. It can help bridge gaps in healthcare quality for underserved populations who may lack access to high quality prenatal care 10. . It can reduce the financial strain on families and healthcare systems, allowing resources to be allocated elsewhere

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Our primary focus is on women of reproductive age, couples planning for pregnancy, pregnant women, and mothers up to six months postpartum. We aim to serve individuals ranging in age from 13 to 45 years. Initially, our geographic scope will begin in Ghana, with aspirations to broaden our reach across Africa and ultimately establish ourselves as a global entity

01.05 Quand votre entreprise a-t-elle été créée ?

09/02/2023

01.06 Vendez-vous déjà votre produit/service ?

Non

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

4

01.08 Parmi les autres propriétaires, combien sont des femmes ?

3

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Tracy Tetteh is a dedicated pharmacist with a strong commitment to preventive healthcare. Her expertise extends beyond her pharmaceutical duties, as she is also skilled in medical writing and editing. Tracy is currently developing her skills as a data analyst, which will further enhance her ability to contribute to healthcare innovation and patient education. Esi Asiedua Gyan is a competent and registered midwife in Ghana, providing essential care to mothers and infants at the Korle Bu Teaching Hospital. Her hands-on experience and expertise in maternal and child health make her an invaluable asset, particularly in projects aimed at improving pregnancy outcomes and addressing the challenges faced by expecting and new mothers. Whitney Tetteh is an ambitious final-year psychology major at the University of Ghana. Her academic background provides her with a deep understanding of human behavior. She is honing her skills in data analysis and digital marketing.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://dearxmom.com/

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Soins de santé (équipements et services de santé)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

2

02.01.02 Justification de la contribution de ma startup

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

5

02.02.02 Justification de la contribution de ma startup

A number of features of our mobile app is focused on improved nutrition for mother and babies

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

6

02.03.02 Justification de la contribution de ma startup

As a femtech startup, we are focused on ensuring healthy lives among individuals of reproductive age

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

5

02.04.02 Justification de la contribution de ma startup

Sections of our products is focused on health education for our users. This is to ensure that they have quality education to improve their lives

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

6

02.05.02 Justification de la contribution de ma startup

By making women healthy, and bridging the gap in healthcare, we empower women and girls.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

2

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

2

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

5

02.08.02 Justification de la contribution de ma startup

Our startup provides work opportunities for everyone regardless of their background.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

6

02.09.02 Justification de la contribution de ma startup

With the advent of AI, our startup is focused on innovating in this space. AI has a huge application in healthcare. We are at the forefront of innovation with AI

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

2

02.10.02 Justification de la contribution de ma startup

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

2

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

3

02.12.02 Justification de la contribution de ma startup

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

3

02.13.02 Justification de la contribution de ma startup

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

2

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

2

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

2

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

3

02.17.02 Justification de la contribution de ma startup

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

6

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

4

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

4

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

5

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

6

06.08 Justification

There are few products focused on improving maternal health on the african markets. Most of these are made in the US and european countries. Most of these few products are focused on the mother during pregnancy. But we are making a gamified app that helps women prepare adequately, identifying and preventing risks, before pregnancy. This is an innovative way of solving maternal health problems

06.09 Analyse compétitive

Competitors include Flo app, pregbuddy, gracehealth and What to Expect. They are focused on mothers during pregnancy. We are using AI to help couples identify and prevent the complications earlier on. Aside that we hope to gamify the experience so that it is easy to go through the assessment and prevention process. We don't want our users to get bored using the app.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?