Ghana - Startup under 3 years old

Décrivez votre projet en quelques mots

My project focuses on using Ghanaian agricultural produce to create high-quality fragrances, with the aim of reducing post-harvest losses. By converting potential waste into valuable resources, the project promotes sustainability and economic growth.

01.01 Décrivez votre startup en détail

SANHWE translates as “Take Another Look” in the Ghanaian local dialect, Twi. We are a personal care brand which produces high quality scents of all kinds - Perfume Oils, Eau de Parfum etc. We also offer unique and personalized scent experiences - an exclusive activity of creating your own scent. We are entirely dedicated to producing scents that make our customers feel sensational and commands a lingering second glance. Our mission is to empower women to transform Africa’s abundant resources into high quality personal care products that will give an all round healthy glow and project our rich African story. Our journey started by offering high quality imported scents. Following the founder’s enrolment in a skincare formulations and cosmetics science school in the United Kingdom, she proceeded to create her own scents from imported ingredients and now looks to merge her love for agriculture by using local produce from Ghana and other parts of Africa to create personal care products.

01.02 Quel est le problème principal que vous essayez de résoudre ?

The main problem we are trying to solve is the underutilization and waste of agricultural produce in Ghana, particularly post-harvest losses, and the lack of high-quality, locally produced fragrances and essential oils. Despite the abundance of agricultural resources, much of the produce goes to waste due to inadequate processing and preservation methods. At the same time, the local fragrance industry relies heavily on imported materials, which limits the potential for developing a sustainable and competitive local market. According to the Food and Agriculture Organization (FAO), Ghana experiences post-harvest losses of up to 30% for staple crops and up to 50% for perishable products such as fruits and vegetables. This significant waste represents a substantial economic loss for the country. These losses equate to approximately $700 million annually, which could otherwise be used to improve the livelihoods of farmers and other stakeholders and contribute to the national economy.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

1.Health and Wellbeing: High Quality fragrances are made with natural ingredients, reducing the risk of allergic reactions and skin irritations often associated with synthetic chemicals. Many of these ingredients offer aromatherapeutic benefits, such as stress relief, mood enhancement and increased cognitive function, providing a holistic wellness experience. 2. Our fragrances complement the personality and style of the wearer, hence boosting their confidence and self esteem. Our scents leave a lasting impression, helping our customers to be perceived more positively in social and professional interactions. 3. High-Quality, Unique Scents: Our products will stand out in the market due to their unique formulations using locally sourced ingredients. This ensures a high-quality, exotic fragrance experience that sets us apart from mass-produced perfumes. We offer personalized fragrance blends, allowing customers to create scents that reflect their individual preferences and personalities.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

1. Individuals who appreciate and seek out high-quality, unique fragrances as part of their personal grooming and self-expression. They are likely to be professionals, fashionable individuals, and fragrance enthusiasts who value premium products and the artistry behind them. 2. Small and Medium Enterprises (SMEs): Local businesses involved in the production, marketing, and distribution of the fragrances. 3. Wellness and Spa Industry: Spas, wellness centers, and aromatherapy practitioners who use high-quality fragrances for therapeutic purposes. 4. Event Planners and Coordinators: They seek unique sensory experiences to enhance their offerings. 5. Consumers interested in gifting high-quality, luxurious fragrances that convey care and sophistication, particularly for occasions like birthdays, anniversaries, and holidays. 6. Local Farmers & Agricultural Producers in the value chain in Ghana who will supply the raw materials for the fragrance production.

01.05 Quand votre entreprise a-t-elle été créée ?

04/10/2021

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

0

01.08 Parmi les autres propriétaires, combien sont des femmes ?

0

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Not applicable

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://sanhwe.com/

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Produits de base (aliments, boissons, produits ménagers et personnels)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

6

02.01.02 Justification de la contribution de ma startup

1. Economic Empowerment of Farmers: By sourcing raw materials from local farmers, Sanhwe contributes to their income and economic stability. This practice helps to alleviate poverty among rural agricultural communities in Ghana. 2. Fair Trade Practices: Ensuring that farmers receive fair compensation for their produce helps improve their standard of living. This economic empowerment can lead to better access to education, healthcare, and other essential services for their families. 3. Job Creation: The fragrance production process creates jobs not only for farmers but also for individuals involved in the manufacturing, marketing, and distribution of the products. This further contributes to poverty reduction by providing diverse employment opportunities.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

5

02.02.02 Justification de la contribution de ma startup

1. Reduction of Post-Harvest Losses: The project focuses on mitigating post-harvest losses by converting agricultural produce into valuable fragrance products. This helps in maximizing the use of harvested crops, which might otherwise go to waste, promoting sustainable agriculture. 2. Enhanced Food Security: By providing a stable market for agricultural produce, farmers are encouraged to increase production, thereby improving food availability. Additionally, reducing waste means more produce can be used for consumption, indirectly supporting food security. 3. Income Stability for Farmers: With a reliable income from selling their produce for fragrance production, farmers can invest in better farming techniques and resources, leading to increased agricultural productivity and food supply.

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

5

02.03.02 Justification de la contribution de ma startup

1. Aromatherapy Benefits: High-quality fragrances usually contain essential oils with therapeutic properties. These can help reduce stress, anxiety, and depression, promoting mental well-being. Natural Ingredients: Using natural and non-toxic ingredients in fragrances reduces the risk of allergic reactions and skin irritations, contributing to better physical health. Environmental Health: Sustainable practices in fragrance production help reduce environmental pollution, which has positive long-term effects on public health by ensuring cleaner air and water.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

5

02.04.02 Justification de la contribution de ma startup

While not directly focused on formal education, the project can provide training and skill development related to sustainable agriculture, fragrance production and perfume creation. This knowledge transfer can empower local communities and enhance their capabilities. By offering workshops, seminars, and on-the-job training, the project can help improve the skills and knowledge of those involved in the fragrance production process and train people to build their perfume and other personal care businesses.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

5

02.05.02 Justification de la contribution de ma startup

The project will promote gender equality by ensuring fair employment practices and providing opportunities for women in the agricultural and fragrance production sectors where possible. By intentionally creating a gender-inclusive work environment and supporting women in leadership roles, the project will contribute to reducing gender disparities and promoting equality. For example, we plan to partner with NGOs such as the Loozeele Initiative to employ and train women (who were formerly kayayeis) to establish themselves in the agricultural and fragrance industry.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

4

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

3

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

Sanhwe will promote local employment in agriculture and fragrance production, providing fair wages and safe working conditions. By sourcing raw materials from local farmers, it supports the agricultural economy and creates jobs in manufacturing, quality control, and logistics. Training in sustainable farming and production techniques enhances skills and productivity. The startup adds value to agricultural produce, stimulating economic growth and market expansion in rural areas, reducing urban migration pressures. It inspires entrepreneurship through training and mentoring and invests in R&D for continuous innovation. Promoting inclusive economic participation, it provides opportunities for women and youth, fostering community development. Sustainable practices ensure that economic growth does not harm the environment, balancing long-term sustainability with economic benefits. By utilizing post-harvest losses, the startup maximizes resource efficiency and drives economic progress.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

The startup drives industrial growth by establishing a new fragrance production industry based on local agricultural resources. It invests in building processing facilities, which improves local infrastructure and supports economic development. By adopting innovative techniques to convert post-harvest agricultural produce into high-quality fragrances, the startup fosters technological advancement and encourages sustainable industrial practices. Collaborations with international experts and local farmers facilitate knowledge transfer and capacity building. This integration of global best practices with local expertise promotes continuous innovation. The startup's emphasis on sustainable production methods enhances resource efficiency and environmental stewardship, aligning with broader industrial sustainability goals. Additionally, the project contributes to infrastructure development by improving supply chain logistics, from raw material sourcing to product distribution.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

5

02.10.02 Justification de la contribution de ma startup

The startup contributes to reducing economic inequalities by providing fair employment opportunities and equitable wages to farmers and workers involved in fragrance production. By sourcing raw materials locally and paying fair prices, it ensures that benefits are shared more evenly across communities, reducing disparities between urban and rural areas. Promoting inclusive economic growth, the startup empowers marginalized groups, including women and youth, by offering training and employment opportunities. This helps enhance their skills and economic independence, contributing to greater social equity. While the primary focus is on economic inclusion, the startup's commitment to fair trade practices and ethical sourcing supports broader goals of reducing inequalities within and between countries. By fostering a more inclusive and equitable economy, it strives to create a sustainable impact on reducing poverty and promoting shared prosperity.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

5

02.11.02 Justification de la contribution de ma startup

By encouraging sustainable agriculture and resource-efficient production methods, the startup indirectly supports urban sustainability goals. Sustainable practices reduce environmental impact and promote resilience against climate change, which benefits both rural and urban populations. Through partnerships and knowledge sharing, the startup can contribute to building more sustainable supply chains and promoting eco-friendly consumer behavior. This can lead to broader adoption of sustainable practices in urban settings, supporting the goal of sustainable cities and communities over the long term. While the startup's primary impact is at the local level, its commitment to sustainability principles and responsible production can inspire broader changes in urban planning and development practices, fostering a more sustainable future for all.

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

7 - tout à fait d'accord

02.12.02 Justification de la contribution de ma startup

The startup promotes responsible consumption and production by utilizing agricultural produce that would otherwise go to waste for creating high-quality fragrances. By converting post-harvest losses into valuable products, it reduces food waste and enhances resource efficiency. Emphasizing sustainable practices throughout its production process, the startup minimizes environmental impact. This includes using organic farming methods, reducing chemical use, and optimizing water and energy consumption. By adopting eco-friendly packaging and promoting recycling, it encourages consumers to make sustainable choices. The startup advocates for transparency and ethical sourcing, ensuring that its products meet high-quality standards while supporting fair trade principles. By educating consumers about the environmental and social benefits of responsible consumption, it drives demand for sustainable products and promotes a circular economy.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

5

02.13.02 Justification de la contribution de ma startup

Our startup will contribute to mitigating climate change through sustainable agricultural practices and responsible production methods. By reducing agricultural waste and promoting efficient resource use, it lowers greenhouse gas emissions and environmental footprint. The startup's emphasis on organic farming and chemical reduction will help preserve soil health and biodiversity, which are critical for climate resilience. By utilizing renewable energy sources and promoting energy efficiency in its operations, it will demonstrate a commitment to reducing carbon emissions. Moreover, the startup's efforts to raise awareness about climate change and sustainability among its stakeholders and consumers can lead to broader adoption of climate-friendly practices. By integrating climate considerations into its business strategy, the startup supports global efforts to combat climate change and build a more sustainable future.

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

3

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

6

02.15.02 Justification de la contribution de ma startup

The startup will contribute to biodiversity conservation and sustainable land use by promoting organic farming practices and responsible sourcing of agricultural produce. By using locally sourced raw materials and supporting farmers in adopting sustainable agriculture, it helps preserve ecosystems and biodiversity. Through its commitment to reduce deforestation and land degradation, the startup ensures that fragrance production does not contribute to habitat loss or environmental degradation. By emphasizing the importance of soil health and biodiversity conservation, it supports sustainable land management practices. The startup's efforts to raise awareness about the importance of biodiversity and ecosystem conservation among its stakeholders and consumers contribute to global biodiversity goals. By integrating biodiversity considerations into its supply chain and operations, the startup demonstrates its commitment to protecting life on land and promoting sustainable development.

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

4

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - tout à fait d'accord

02.17.02 Justification de la contribution de ma startup

The startup will actively promote partnerships for sustainable development by collaborating with local farmers, international experts, and stakeholders across the fragrance industry. These partnerships facilitate knowledge sharing, capacity building, and technology transfer, enhancing sustainable practices and innovation. By engaging in partnerships with government agencies, NGOs, and academic institutions, the startup will leverage collective expertise and resources to address complex sustainability challenges. This collaboration strengthens advocacy efforts for sustainable policies and practices at local, national, and international levels. The startup's commitment to inclusive partnerships will ensure that diverse voices are heard and considered in decision-making processes. By fostering multi-stakeholder partnerships, it creates synergies and amplifies impact towards achieving sustainable development goals.

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

7 = Tout à fait d'accord

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

2

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

2

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

6

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

5

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

4

06.08 Justification

My project in Ghana fosters the use of agricultural produce to create premium fragrances, effectively tackling post-harvest losses and promoting sustainability. By sourcing locally, it empowers farmers economically and boosts the rural economy. Emphasizing sustainable practices from organic farming techniques to eco-friendly packaging choices, it minimizes environmental impact. The incorporation of unique blends featuring indigenous Ghanaian botanicals not only celebrates cultural heritage but also caters to local preferences, fostering a sense of pride and ownership. Collaborations with farmers, academic institutions, and international fragrance experts ensure continuous innovation and knowledge exchange. This holistic approach not only addresses local challenges but also sets a precedent for sustainable and inclusive fragrance production models in other parts of Africa and globally.

06.09 Analyse compétitive

My Competitors are importers of foreign fragrances and perfumes, brands who create their perfumes using imported fragrances, local producers of botanical-based perfumes or essential oils, perfumeries that focus on natural or artisanal fragrances. What makes us stand out: 1. Unique Value Proposition: My project focuses on utilizing agricultural produce, specifically addressing post-harvest losses to create high-quality fragrances. This innovative approach not only promotes sustainability but also adds value to agricultural resources that would otherwise go to waste. 2. Cultural Authenticity: Incorporating indigenous Ghanaian botanicals and celebrating local cultural heritage in fragrance formulation distinguishes my project in a market often dominated by standardized or synthetic perfumes. In essence, my project differentiates itself by combining innovation, sustainability, cultural authenticity, and community impact, offering a compelling alternative in the competitive landscape

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

1. 5% of our profits used to go the Loozeele Initiative to help empower kayakeis to get a decent work in the North or go to school. We continued until last year October when the initiative was able to stand on its own feet. 2. We have so far trained 2 women in the perfumery course, and they were allowed to take the course at a lower cost as compared to the men. 3. We assist female entrepreneurs who are starting their business like tara.stiche. We look to provide mentorship and training to women interested in building their businesses Our business practices emphasize gender equality in hiring, ensuring that women have equal opportunities in all aspects of our operations. We foster an inclusive work environment where women can advance their careers and take on leadership roles.