Ghana - Startup under 3 years old

Décrivez votre projet en quelques mots

A mobile post harvest management service provider for small holder horticultural farmers in rural farming communities utilizing a solar powered mobile unit that offers cold storage, processing and market linkage services.

01.01 Décrivez votre startup en détail

FreshLine PHS is offers post harvest solutions to small holder horticultural farmers in rural farming communities. FreshLine operates the FL-Dambe, a solar powered mobile factory retrofitted into a expandable shipping container. The facility comes with a Pack house, Cold room, and processing (drying) room. Fresh Horticultural produce requires post harvest service within the first mile or hour of harvest. To achieve this, the mobile facility is deployed to the farming community, freshly harvested produce are delivered to the facility, the produce is sanitized, sorted and graded. The premium produce are sent into cold rooms, to extend the shelf life of produce, the soft, ugly and cracked produce are processed (dried) into vegetable powder and fruit chips. We then link these farmers to buyers of fresh produce and onward processors who buy the processed foods.

01.02 Quel est le problème principal que vous essayez de résoudre ?

Small holder horticultural farmers suffer excessive levels of post harvest losses, this is amplified by lack of immediate access to proper post harvest services. This unavailability forces farmers to employ crude means to transport their produce to market. the crude means and packaging materials coupled with the delicate nature of the produce results in most of the produce deforming even before getting to the market. in the market, due to the influx of similar produce in the market, they either have to sell their produce at give away prices or risk dumping it at the end of the day since the produce has a very short shelf life. To beat competition in the market, the farmers selectively harvest only premium produce and leave soft, ugly and deformed produce, which could have fetched them money, on the farm to rot

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

FreshLine PHS 's activities is modeled to reduce farm level post harvest losses of fresh horticultural produce to less than 10% annually. By Providing cold storage and processing services we extend the shelf life of produce ensuring an increase in food availability. Our activities also increases the income levels of farmers as they are able to sell almost all of their harvest in either fresh or processed form.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

FreshLine PHS's FL-Dambe is targeting to provide services that benefits primarily small holder horticultural farmers. Among other beneficiaries are traders, aggregator, fresh produce exporters and even onward processors who need pre-processed (dried) food produce

01.05 Quand votre entreprise a-t-elle été créée ?

13/04/2022

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Abigail Boadu is an accomplished General Manager with a strong background in entrepreneurship and management. Armed with a degree in Entrepreneurship and Management, Abigail has garnered five years of valuable experience in top and mid-level management roles. Her expertise lies in developing and implementing strategic plans, optimizing operational processes, and fostering team collaboration. As a visionary leader, Abigail is passionate about driving organizational growth and innovation. With her proven track record of leadership and a deep understanding of business operations, she is committed to steering FreshLine Post Harvest Solutions towards continued success and impact in the agricultural sector.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

Facebook: www. facebook.com/freshlineph/ LinkedIn: https://www.linkedin.com/company/freshlinephs/ https://x.com/freshlinephs

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Industrie (équipements, services commerciaux, logistiques et professionnels, transports)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

The reduction of post harvest losses level among small holder farmers ensures that they have maximum financial returns for their produce, increased financial returns directly reduces poverty levels among the populace.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

7 - tout à fait d'accord

02.02.02 Justification de la contribution de ma startup

Processing of fresh produce to extend the shelf life directly increases available food for consumption, reducing treat of food onsecurity.

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

4

02.03.02 Justification de la contribution de ma startup

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

2

02.04.02 Justification de la contribution de ma startup

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

4

02.05.02 Justification de la contribution de ma startup

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

4

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

4

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

our activities promotes decent decent work and economic growth by creating and sustaining direct and indirect employment to individuals. The availability of an off taker directly incentivizes farmer to expand cultivation levels, this calls for increased labor input and also brings more people into the agriculture space.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

4

02.09.02 Justification de la contribution de ma startup

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

4

02.10.02 Justification de la contribution de ma startup

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

4

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

7 - tout à fait d'accord

02.12.02 Justification de la contribution de ma startup

our activities ensures that all produce are made use of to their maximum potential instead of being wasted. this can clearly be explained in the context where farmers have to cultivate very large tracts of lands to be able to get more harvest and sales taking into consideration the losses of most of these produce.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

7 - tout à fait d'accord

02.13.02 Justification de la contribution de ma startup

Prevention of fresh produce from wasting on farms and market places directly combats the release of methane gas into the atmosphere.

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

2

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

4

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

2

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

2

02.17.02 Justification de la contribution de ma startup

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

4

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

7 - Tout à fait d'accord

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

4

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

7 - Tout à fait d'accord

06.08 Justification

The FL-Dambe Model is an improvement in the industry standard of providing post harvest services. Initially all cold storage services are located far from farms but the FL-Dambe is deployed to the farm gate, Moreover the inclusion of both cold storage and processing indicated an extension of service.

06.09 Analyse compétitive

Farmercy Technology, AkoFresh, AgroCold Ghana. We stand out from these with our mobility and Comprehensive service. All these providers only provide cold storage services and are located far from majority of the farmers which makes it difficult to access. our model rather brings these services closer to them and also provides a processing unit to pre-process these produce, all in the view to extend shelf life of the produce.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

i have been engaging with Senior High School students through the Ghana Grows program to spark the Entrepreneural spirit of high school students especially girls in taking up entrepreneurs' opportunities that abound in the agricultural space.