Ghana - Startup under 3 years old

Décrivez votre projet en quelques mots

Ruwah™ is an innovative and integrated tech-enabled Educational and Finance platform that teaches kids and teens essential personal finance skills early on so they can secure their financial future and navigate the real world successfully.

01.01 Décrivez votre startup en détail

Ruwah is an edtech/fintech startup dedicated to empowering families by providing innovative financial tools and education. Our flagship product is a smart debit card for kids, controlled through a robust mobile app that parents manage. Our app allows parents to set spending limits, automate allowances, and assign chores, offering a practical way to teach children about budgeting, saving, and responsible spending. Additionally, we provide a suite of educational resources and interactive features designed to enhance financial literacy for kids and teens through integrated gamification features to make learning about finance fun and engaging for kids. With real-time notifications and spending insights, parents can guide their children’s financial behavior and encourage good money habits. Our mission is to equip the next generation with the skills and knowledge necessary to make informed financial decisions, fostering a future of financially savvy individuals.

01.02 Quel est le problème principal que vous essayez de résoudre ?

The main problems Ruwah is addressing include widespread financial illiteracy, the increasing gap in financial poverty, financial exclusion, and unprepared graduates entering the workforce. Many young people lack essential money management skills, leading to poor financial decisions and increased economic disparity. Traditional education systems often fail to provide practical financial education, and many families struggle to fill this gap. This gap in early financial education often leads to lifelong financial struggles and missed opportunities. The statistics are gloomy: >70% of the population still lacks vital knowledge to engage in the financial industry. The numbers are even worse when it comes to women and children. If not addressed, we face a continuous cycle of poverty, often intergenerational.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Our tech-enabled platform creates personalized learning paths based on the child’s age and interests to empower kids and teens learn essential money management skills through real-world practice. Our pocket money app helps parents teach their children the value of money by tying allowances to a set of goals, transferring the value of hard work. Our prepaid debit cards are the ultimate favorite because of how easy and safe it is for parents to send money while teaching children financial independence.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Our product is aimed at serving families, particularly focusing on children and their parents. Our primary beneficiaries are: Children and Teens Parents Educators and Schools ----------------------------------------------------------------------------------- Parents = customers; children = users; schools = distribution channels

01.05 Quand votre entreprise a-t-elle été créée ?

01/05/2023

01.06 Vendez-vous déjà votre produit/service ?

Non

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

RACHEL MORÉ- OSHODI Rachel is a seasoned leader and a dynamic force in the world of project finance and global strategy, with over two decades of experience shaping the infrastructure and energy landscape. Her leadership has driven the successful delivery of over $7 billion (USD) worth of pioneering and award-winning projects, enabling economic growth and promoting sustainable access to electricity and ICT services in emerging markets. Rachel’s journey began at AES Corporation, where she played a critical role in developing vital electricity generation, transmission, and distribution assets across various regions. Her expertise led her to work with multilateral agencies at the Inter-American Development Bank and the International Finance Corporation, followed by senior positions at Rand Merchant Bank and TotalEnergies, focusing on sustainable energy and infrastructure.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://ruwah.io/

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Autre : Financial Services / Education

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

Ruwah plays a pivotal role in supporting the United Nations Sustainable Development Goal #1: No Poverty, by addressing key factors that contribute to financial insecurity. Here’s how we do it: Financial Literacy: By equipping young people with essential financial knowledge and skills, we help prevent poor financial decisions that often lead to poverty. Children and teens learn to budget, save, and spend wisely, setting a strong foundation for their financial future. Economic Empowerment: Greenlight promotes financial inclusion by providing access to financial tools for families who may be underserved by traditional banking services. This empowerment allows families to manage their finances better and make informed economic choices. 3. Through practical financial education, Ruwah helps break the intergenerational cycle of poverty. By teaching children how to handle money responsibly, we enable them to build a more

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

2

02.02.02 Justification de la contribution de ma startup

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

2

02.03.02 Justification de la contribution de ma startup

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

7 - tout à fait d'accord

02.04.02 Justification de la contribution de ma startup

Ruwah provides innovative tools and resources that enhance financial literacy and practical learning. We empower children with hands-on learning experiences, promote parental involvement, ensure accessibility, and prepare young people for future success, contributing to inclusive and equitable education for all.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

3

02.05.02 Justification de la contribution de ma startup

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

1 - pas du tout d'accord

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

1 - pas du tout d'accord

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

4

02.08.02 Justification de la contribution de ma startup

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

3

02.09.02 Justification de la contribution de ma startup

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

6

02.10.02 Justification de la contribution de ma startup

Ruwah helps reduce inequalities by making sure everyone, no matter their background, can access our financial tools and learn about money. We teach kids and families smart money skills, empower them to make good financial choices and prepare kids for future jobs. Our use of technology ensures easy access to our services, making financial empowerment possible for everyone in Africa and, fostering a more equitable future.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

1 - pas du tout d'accord

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

1 - pas du tout d'accord

02.12.02 Justification de la contribution de ma startup

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

1 - pas du tout d'accord

02.13.02 Justification de la contribution de ma startup

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

1 - pas du tout d'accord

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

1 -pas du tout d'accord

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

1 - pas du tout d'accord

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

1 - pas du tout d'accord

02.17.02 Justification de la contribution de ma startup

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

2

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

6

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

2

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

2

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

6

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

1 - Pas du tout d'accord

06.08 Justification

06.09 Analyse compétitive

Our approach is similar to companies like OsusuMobile and SmartMoney Africa, which also focus on financial education and empowerment. However, Ruwah stands out with its culturally tailored content and immersive, practical financial experiences designed specifically for the unique needs and contexts of African youth.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?