Ghana - Startup under 3 years old

Décrivez votre projet en quelques mots

FITA is an auto service marketplace that connects vehicle owners with certified service partners, repair financing instruments, and circular-focused vehicle management tools on a single-source platform to streamline vehicle services, health, and data.

01.01 Décrivez votre startup en détail

FITA Autotech (FITA), Green Hopper’s flagship product, is an auto service marketplace that connects vehicle owners to certified service partners, repair financing instruments (service and parts), and vehicle management tools all in one single source platform. The product is built on mobile technology, membership models, and machine learning to streamline service delivery, data management, and make the vehicle ownership journey more intuitive and rewarding for millions of motorists. The premiere vehicle membership network provides subscribers with cross-country access to vehicle services from FITA and partners, standardized service quality and financing, warranties, insurance support, and savings on repair costs- bundling key services into affordable plans. Our combined FITA ESG Impact Model promotes green mobility by leveraging automotive programs in collaboration with EV manufacturers to upskill technicians (with quotas for women) and championing zero-waste workshop practices.

01.02 Quel est le problème principal que vous essayez de résoudre ?

Our model addresses the pressing challenges facing millions of vehicle owners in Ghana and across African markets due to the fragmented nature of the vehicle ownership experience, poor sustainability practices of service providers shortening vehicle roadlife, and low digitization of the industry negatively impacting the service journey. These issues are exacerbated by limited access to reliable technicians, unregulated pricing, and a lack of modernization, which affects integration of insurance, repair financing, and vehicle health tracking. With over 4 million vehicles in Ghana and 12 million in Nigeria—85% of which are pre-owned—this leads to frequent breakdowns, erratic pricing, and environmental degradation from subpar parts and services. Our goal is to build a resilient automotive industry that thrives in a dynamic landscape, promoting greener mobility practices and improved service systems in Africa.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

a) Comprehensive Auto Service Marketplace: FITA connects vehicle owners to certified service partners, providing a wide range of services including maintenance, repairs, parts, and insurance support. This integration ensures standardized service quality and easy access to essential auto care across multiple locations. b) Financial Flexibility and Savings: By offering repair financing instruments for services and parts, FITA enables vehicle owners to afford high-quality services with lessened financial strain. c) Unique Membership Plans: Our FITA Autotech Memberships (FAMs) provide unique bundling opportunities for vehicle services. Allowing users to bundle key auto services like insurance, maintenance, and service warranties into one plan while saving on car repairs through tailored service schedules. d)Enhanced Vehicle Management: Our intuitive tech and data tracking features streamline service delivery and data management on vehicle health for our customers.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

For B2C, the customers are tech-savvy busy professionals, new car owners, pre-owned vehicle owners, and families. We have members currently signed on family plans with their parents included and most customers patronizing our repair financing, curated service plans, and rental services. For B2B, we cater to companies with vehicle fleets, auto insurance firms, and brokers. We have an active partnership with Banbo Insurance Brokers to integrate our diagnostics services with their insurance sales. We are currently operating in Accra, Ghana, which is a significant market for our product with over 4 million cars currently registered and an average yearly increase of 200,000 vehicles, according to the National Insurance Commission, Ghana motor database. This presents an opportunity to tap into a growing market with a goal to grow into similar West African markets such as Ivory Coast and Nigeria, and further expand towards building a continent-wide service network.

01.05 Quand votre entreprise a-t-elle été créée ?

07/10/2022

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

0

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Bryan Achiampong (Founder, CEO): Bryan's 5 years of experience in startups, accelerators, and academia have honed his skills in business development and product innovation. He oversaw $1M+ projects at Impact Hub Accra and consulted on entrepreneurship centres at Ashesi University. He leads product development, membership models, and data tracking. As ESG lead, he drives green mobility adoption and technician upskilling. Derrick Boadi: (Co-founder, CFO): Co-founder Derrick Boadi is a seasoned professional in financial analysis, credit models, and risk management. With experience at Vendease and Jetstream, Derrick has developed credit risk policies, developed and conducted financial analyses, and designed credit and monitoring dashboards. He manages key financial responsibilities, credit model development and investor relations. While also reporting and tracking the company’s financial health.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://fitaautotech.com/

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Industrie (équipements, services commerciaux, logistiques et professionnels, transports)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

1 - pas du tout d'accord

02.01.02 Justification de la contribution de ma startup

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

6

02.02.02 Justification de la contribution de ma startup

Getting more technicians on board, straining them, assigning jobs to them to provide them with livelihood

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

4

02.03.02 Justification de la contribution de ma startup

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

6

02.04.02 Justification de la contribution de ma startup

Upskilling roadside mechanics through partnerships and subsidized automotive educational programs to improve their quality of work and employ them in our mechanic network. This training will deliberately include quotas for women to improve the gender balance in the industry

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

6

02.05.02 Justification de la contribution de ma startup

We have 3 out of our 6 employees women. Being a tech and automotive space which usually have more men, we try to encourage a lot more women to join the team.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

4

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

3

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

6

02.08.02 Justification de la contribution de ma startup

Our platform create more revenue-generating iopportunities for service partners by opening them to a broader market, and follows

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

5

02.09.02 Justification de la contribution de ma startup

Our product uniquely combines mobile technology, membership models, and machine learning to streamline service delivery, data management, and make the vehicle ownership journey more intuitive and rewarding for millions of motorists.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

5

02.10.02 Justification de la contribution de ma startup

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

5

02.11.02 Justification de la contribution de ma startup

The FITA ESG Impact Model is a core part of our operations to ensure we are not just a business for profit but for good. This focuses on preemptive maintenance and intentionality with service quality to extend vehicle road life and reduce waste in the car maintenance journey; collaborations with local EV partners to introduce users to greener forms of mobility via the platform (EVs, Hybrids, Bikes) and reduce carbon emissions while educating users on greener vehicles; and prioritizing zero waste workshops through sustainable and environmentally conscious operations to reduce resources leakage and prioritize circularity. Metric Tracking for Extended Vehicle Lifespan and Waste Reduction: We measure the effectiveness of our preemptive maintenance and service quality by tracking vehicle lifespan, breakdown frequency, and customer satisfaction. We also monitor waste reduction efforts during maintenance.

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

4

02.12.02 Justification de la contribution de ma startup

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

7 - tout à fait d'accord

02.13.02 Justification de la contribution de ma startup

Our zero-waste workshop model is intentional about a low waste repair and maintenance process for our customers.

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

3

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

4

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

4

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - tout à fait d'accord

02.17.02 Justification de la contribution de ma startup

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

6

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

2

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

5

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

6

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

4

06.08 Justification

06.09 Analyse compétitive

Traditionally, competitors are roadside mechanics, Original Equipment Manufacturers (OEMs), and Semi-organized garages. From a services standpoint, Original Equipment Manufacturers (OEMs) are few and expensive for most motorists; semi-organized garages are often pricy with limited reach; and roadside services, which are the most patronized and cheapest, broadly deliver the lowest quality work. This is compounded by value chain challenges in procurement, insurance, financing options, technology adoption, etc. More recently, our competitors in someway include tech-enabled platforms providing mechanic services as a part of their product offerings. Although this is currently one of the most unexplored markets, a few competitors include Mecho Autotech or Garage, but both startups are more focused on parts and located in Nigeria and Kenya respectively. We provide a solution that makes our product a one shop for all.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes we are. We have started to encourage ladies to join the automobile industry and provide some quotas on training for them to be a source of livelihood for them