Ghana - Startup under 3 years old

Décrivez votre projet en quelques mots

Preventing air, water and land pollutions, a footwear at a time.

01.01 Décrivez votre startup en détail

Gold Coast Tokota is a social enterprise that leverages on upcycle textiles like jeans and khaki and turn used car tires into bespoke African footwear like Ahenema, slippers and shoes. Our designs have African symbols which inspires patriotism, unity, resourceful, hard work and leadership. Since its commencement in January, 2023, we created 15 unique designs, sold about 2500 units across Africa, Europe, Asia, Australia and the US. We created 25 new jobs for women, youth and person's living with disabilities. And upcycled 3 tons of waste.

01.02 Quel est le problème principal que vous essayez de résoudre ?

Did you know 85% of all textiles are dumped, thereby releasing 500,000 tons of microfibers into the ocean which is equivalent to 50 billion plastic bottles, resulting in 10% of global carbon emissions.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

1. Using eco-friendly materials like textile wastes (jeans and khaki), there promoting sustainability and fair trade principles. 2. We promote Africanism and African craftsmanship, our products feature traditional designs, forms and patterns in celebrating and preserving our cultural heritage. 3. We produce high quality and durable footwear, we seek to it to each pair of footwear from Gold Coast Tokota meets the highest quality. 4. Creating job opportunities for local artisans, also we source some of our materials locally decreasing over reliance on foreign goods.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Demographic Age Difference 1. Kids 2. Teens 3. Young 4. Adult 5. Old Age Type of customers 1. Buyer 2. Gifting to other people 3. Wholesalers/ Stockists Location in Ghana Greater Accra Region 50% Ashanti Region 30% Remaining Regions 20% Location (Global) Ghana 50% Nigeria, Cote D'ivoire and South Africa 20% US 10% Europe including UK 10% Other parts of the world 10% Environmentally conscious people cause of the eco-friendly materials. Diasporas with African heritage connections. NGOs and philanthropic organizations

01.05 Quand votre entreprise a-t-elle été créée ?

09/01/2023

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

2

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Mary Seade, Co-founder/ Administrator Education University of Professional Studies BSc Business Administration Sept.,2014 - July, 2018 (Management Studies) Skill 1. Visionary leader 2. Innovative and creative 3. Excellent customer service 4. Problem solving Work Experience Customer Agent (National Service) Vodafone Ghana Sept., 2018-July, 2019 1. Analysing customer complaints and addressing them 2. Handling objection from customers. Tele Sales Executive MTN Ayo(Insurance Policy) Sept.2019-May, 2021 1. Suggesting modifications and updates to clients. 2. Guiding clients in selecting selecting insurance packages for their needs.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://goldcoasttokota.com/

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Produits de base secondaires (voitures et pièces détachées, biens de consommation durables et habillement, commerce de détail)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

6

02.01.02 Justification de la contribution de ma startup

By providing an income source, we've created decent jobs for local artisans and craftsmen. We've established a bigger production site which helps with shoe making skill acquisition for women, youth and person's living with disability, which provides a safe work environment. Our employees are duly paid which help improve their standard of living. We source locally by purchasing our raw materials for production from local suppliers which help boost the economy, create more jobs and income. Also we are very big on sustainability.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

2

02.02.02 Justification de la contribution de ma startup

n/a

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

4

02.03.02 Justification de la contribution de ma startup

n/a

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

4

02.04.02 Justification de la contribution de ma startup

n/a

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

5

02.05.02 Justification de la contribution de ma startup

Our co founder is a woman, we support women in leadership in our business, we created an all inclusive environment for women, also provide training and promotion for all our employee irrespective of the candidate being a women. We have rules and policies that ensure gender balance, non discrimination and zero tolerance for harassment. We have implemented flexible maternity leaves for our women when they take a seed.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

5

02.06.02 Justification de la contribution de ma startup

At Coast Tokota, we seek to it that our business operation don't have any harmful effect on our water resources, we have effectively support the improvement of water and sanitation in our surroundings. The raw materials used for our sought after design, is sometimes sourced from water bodies, gutters and landfills

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

4

02.07.02 Justification de la contribution de ma startup

n/a

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

6

02.08.02 Justification de la contribution de ma startup

Since the commencement of Gold Coast Tokota, we created twenty-five (25) direct and indirect new jobs for women, youth and person's living with disability. We also offer apprenticeship programs to you with practical skills in the shoe/ footwear eco space. This year, our goal is to have partnerships with local universities like KNUST and University of Ghana and also collaborate with other leather works institution to help with innovation and skills development.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

4

02.09.02 Justification de la contribution de ma startup

n/a

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

5

02.10.02 Justification de la contribution de ma startup

This year, our goal is to capitalize on investing in educational, health and infrastructure improvements for deprived communities, also give more equal employment opportunities to person living with disabilities with the sole aim to reduce inequality within and among countries.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

6

02.11.02 Justification de la contribution de ma startup

Last year, one of our goals about sustainable was to educate customers about the essence of sustainable living and Coast Tokota forcefulness to promote urban sustainability and this year, we are taking it to the next level. Also we are sourcing 90% of our leather and textiles from local sources to reduce carbon emission.

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

6

02.12.02 Justification de la contribution de ma startup

We use recyclable packaging materials for footwear products. With check and balance in mind and also to adhere to sustainable practices and environmental standards, we always audit our local suppliers. In the last quarter of this year, we will enroll our program where by we will use recycle plastic as our raw materials and also customers can pay with plastics.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

4

02.13.02 Justification de la contribution de ma startup

n/a

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

5

02.14.02 Justification de la contribution de ma startup

We've worked with beach cleaning institutions like Mayeko, Mckingtorch Africa to clean up the beaches frequently. After sorting out the waste into various forms like textiles, glass bottles, plastics, we sometimes use the textiles waste to make bespoke Africa footwear to help decrease ocean litter and enhance recycling and upcycling. This year, we will allocate 1% of our revenue towards ocean conservation initiatives.

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

4

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

4

02.16.02 Justification de la contribution de ma startup

n/a

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - tout à fait d'accord

02.17.02 Justification de la contribution de ma startup

We want to promote sustainability goals through collaboration, inclusive business practices and capacity building. We have an e-commerce platform that help local artisans and craft men to have access to global markets. This year, we will be partnering with an NGO on community development projects such as school feeding, providing sandals to the needy in rural areas and street donations. We've given our artisans the chance and platform to use our production space for their workshop to help improve their craftsmanship and business skills.

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

7 = Tout à fait d'accord

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

7 - Tout à fait d'accord

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

4

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

5

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

5

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

7 - Tout à fait d'accord

06.08 Justification

Traditional Ahenema is a native sandals wore by Royals in Ghana, it has nails and hard insoles and soles which makes it very uncomfortable to wear most of the time. We have added alot of modernization to the Ahenema, to make it aestheically pleasing, very comfy and sleek to wear. We use eco-friendly materials from landfills, beaches and local markets to make our Ahenema.

06.09 Analyse compétitive

Competitiors 1. Sole Rebels ( Ethiopia) 2. Koliko Footwear (Ghana) 3. Haus of Hercules (Nigeria) Competitive Advantage 1. African inspires designs like the Adinkra symbols. 2. Customer experience and engagement. 3. Swift delivery. 4. Innovative designs and products.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes, through my footwear brand Coast Tokota, we believe in women empowerment, our co-founder is a female and40% of our current staff are females. In the next years to come, we will organize trade fairs solely for female entrepreneurs to showcase their products, moreover, offer training opportunities that focuses on skill acquisition like shoe making, beaded bags making, tye and dye making to women. For other female entrepreneurs to share knowledge and resources, we will create an online platform to foster this idea. Lastly, we will collaborate with local organisations and schools to spread the importance of female entrepreneurship in our community.