Ghana - Startup under 3 years old

Décrivez votre projet en quelques mots

Zoyapel is into the production of plants-based mosquito repellent spray and cream that provides sustained protection for it users as well as a plant-based soap that protects users against mosquito bites as an added advantage.

01.01 Décrivez votre startup en détail

Zoyapel is a Ghanaian startup that is into the production of plant-based mosquito repellent products in the forms of soap, spray and cream that provides sustained protection to users. These products are made from locally sourced raw materials that provides livelihood improvement to people especially women. The Zoyapel soap does not only repel mosquitoes but nourishes the skins of users with its plant based formulations.

01.02 Quel est le problème principal que vous essayez de résoudre ?

Malaria is the number one killer disease in Ghana with 12500 deaths 5.2 million OPD cases and every 54 seconds, someone in Africa dies from malaria according to the 2022 world malaria report and this is very alarming. Northern Ghana has used the Bushmint to repel mosquitoes for centuries, even though effective, has not been used properly to gain the entire protective benefits that this super plant provides.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Zoyapel spray, cream and soap provides sustained protection to users and nourushment of the skin of users. Also due to its natural nature, the products are more user friendly to users comparable to most of the products on the market currently.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Our customers are households, specifically people between the ages of 16 years to 60 years in Ghana and either middle or low income earners.

01.05 Quand votre entreprise a-t-elle été créée ?

17/04/2024

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

3

01.08 Parmi les autres propriétaires, combien sont des femmes ?

3

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Vera Boye Zenenuba is the Marketing and Communications Lead. With a B-Tech in Ecological Agriculture. Vera's previous role as a People Teacher at Dan-Ibu International School enhanced her problem-solving, leadership, and teamwork skills. An active volunteer, she teaches at Divine Hands Academy and Sumbrungu Junior High School, demonstrating her dedication to education and community service. Justina Akotinwok is the Quality Assurance Lead at Zoyapel Company LTD. She holds an HND in Procurement and Logistics Management. She is the Women's Commissioner for NASPA in Builsa South, where she empowers women through entrepreneurship training. Builsa South District Assembly involved data entry, bookkeeping, and inventory management. Alice Anpan is the Finance and Logistics Lead at Zoyapel Company Limited, where she manages procurement, inventory, and financial planning.. Alice's experience includes overseeing financial aspects, optimizing distribution processes, and minimizing costs.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.linkedin.com/company/101289026/admin/feed/posts/

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Produits de base (aliments, boissons, produits ménagers et personnels)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

Our production helps provide jobs to those who did not have any, provides protection to households against malaria which reduces their health related expenditures.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

3

02.02.02 Justification de la contribution de ma startup

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

7 - tout à fait d'accord

02.03.02 Justification de la contribution de ma startup

We provide products that will help households live more healthier and malaria free lives.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

3

02.04.02 Justification de la contribution de ma startup

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

5

02.05.02 Justification de la contribution de ma startup

As a business we engage about 70 percent of women out of the total number of people we engage as employees, co-founders and suppliers. This gives this ensures that these women are economically empowered in a very peritracheal environment.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

2

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

2

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

We are providing good returns for Shea butter processors who were initially cheated by middle men who come around to aggregate the shea butter at cheaper prices and sell them at exorbitant prices. We also employ people from the communities where we operate as well as engage smallholders farmers as suppliers of some of our raw materials.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

Myself and my other three co-founders(all females) are being innovative at providing this solution to the problems of our society as well as putting in place the necessary that this project will need to thrive.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

3

02.10.02 Justification de la contribution de ma startup

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

3

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

5

02.12.02 Justification de la contribution de ma startup

We are making good use of the resources provided by nature to meet the needs of humanity.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

2

02.13.02 Justification de la contribution de ma startup

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

2

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

6

02.15.02 Justification de la contribution de ma startup

with our products, we hope to reduce the usage of synthetic mosquito repellent products that has adverse impact on the environment as well as using what is seen as a weed to produce products that solve real societal problems thereby making good use of the nutrients used in producing those plants(weeds)

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

1 - pas du tout d'accord

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

5

02.17.02 Justification de la contribution de ma startup

As part of our production as well as marketing strategies, we are partnering with the Center for Scientific and Industrial Research (Institute of Industrial Research) on the development of our products as and we hope to partner with the Ghana health service to expose our products to prospective customers who will greatly benefit from our products as well as reduce the burden on our meager health infrastructure.

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

5

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

6

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

2

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

6

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

5

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

1 - Pas du tout d'accord

06.08 Justification

Zoyapel's products are plant-based products(soap, spray and cream) that help users repel mosquitoes. There has been mosquito repellent product on the market but our products are built on age long repellent technology that has been utilized in northern Ghana especially to repel mosquitoes. The products are user friendly and we are the first to have built a soap that helps repel mosquitoes in the Ghanaian market.

06.09 Analyse compétitive

Some of the competitors of Zoyapel are Samara group, Peace Indo Ghana, Minssap ventures, Menkish Impex and the likes but our product stands out in that it is more user friendly and provides sustained protection. We also use co-creation in producing our products, where we source our raw materials(Shea butter, Citronella, Bushmint) from our prospective customers as well as taking feedback from them in other to build products that meet their needs. Once more our products can be used both indoors and outdoors unlike the products of most of our competitors who are only used indoors only.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes, three out of the 4 founders are females and we source for our products from women shea butter processors which help them grow the processing businesses.