Ghana - Startup under 3 years old

Décrivez votre projet en quelques mots

Rijona is at the forefront of revolutionizing both mosquito control and skincare through the power of neem-based solutions. Our innovative approach combines the natural properties of neem with cutting-edge science to develop skin Mosquito control products

01.01 Décrivez votre startup en détail

In the fight against malaria, our flagship product, neem oil, stands as a formidable weapon. With its potent mosquito-repelling properties, neem oil disrupts the breeding cycle of mosquitoes, significantly reducing malaria transmission. By empowering local communities to cultivate neem trees and extract neem oil sustainably, we not only provide effective malaria prevention tools but also create economic opportunities and promote environmental sustainability in malaria-endemic regions. Beyond mosquito control, our neem-based skincare formulations offer a natural and holistic approach to skincare. Neem seed sourcing and product formulation have led to the development of skincare products with a remarkable 98% success rate. These formulations address various skin concerns while adhering to the highest standards of quality and safety. We are dedicated to harnessing the power of neem to promote healthy and radiant skin for our customers.

01.02 Quel est le problème principal que vous essayez de résoudre ?

The main problem we are addressing is the high prevalence of malaria in Africa, which results in approximately 2,000 premature deaths daily, particularly among children under five. In Ghana alone, there were 5.4 million cases of malaria in 2023, leading to about 11,557 deaths. Traditional mosquito repellents often contain harmful chemicals causing skin irritation and long-term health issues. Additionally, there is a significant lack of effective, eco-friendly solutions that protect against malaria and promote skin health. Compounding these issues is the high rate of rural unemployment, especially among women smallholder farmers, which contributes to poverty and economic instability. Our project aims to tackle these problems by developing neem-based products that provide 99.9% protection against malaria, nourish the skin, and support sustainable farming practices. This approach will not only improve health outcomes but also create jobs and enhance livelihoods for smallholder farmers

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Our neem-based products offer several major benefits: 1. Malaria Prevention: Our products provide 99.9% protection against malaria-transmitting mosquitoes, significantly reducing the risk of malaria infections and contributing to better health outcomes. 2. Skin Health: Infused with neem oil, our products nourish, rejuvenate, and heal the skin. Neem oil contains antioxidants, fatty acids, and vitamins that help in maintaining healthy skin, making our products a dual solution for both mosquito protection and skincare. 3. Environmental Sustainability: Our production process is eco-friendly, utilizing neem trees which actively contribute to environmental balance by absorbing carbon dioxide. Additionally, the byproducts from our production process can be used as organic fertilizers and cleaning solutions, further promoting sustainability. These benefits make our products uniquely positioned to address the intertwined issues of health, skincare, and sustainability

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Our neem-based products are aimed at serving several key groups: Rural Communities in Malaria-Endemic Regions: Our primary beneficiaries are individuals and families living in malaria-prone areas, particularly in rural communities. These populations are at high risk of malaria, and our products offer them effective protection against mosquito bites. Women and Children: Given that women and children are often the most affected by malaria, our products are designed to provide them with an extra layer of protection, ensuring their health and well-being. Health-Conscious Consumers: Individuals who are conscious about their skin health and prefer natural, organic skincare solutions are also a target group. Our neem-based products offer them a chemical-free alternative that nourishes and rejuvenates the skin. Smallholder Farmers: We engage local smallholder farmers, especially women, in our supply chain, providing them with a sustainable source of income through neem cultivation.

01.05 Quand votre entreprise a-t-elle été créée ?

19/02/2024

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

3

01.08 Parmi les autres propriétaires, combien sont des femmes ?

2

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

John Bananbo (Research and Innovation Lead): John has extensive experience in developmental projects and startups, focusing on innovative solutions in education and community development. His expertise in research and hands-on experience in the startup ecosystem equips him to drive our product development and innovation efforts. Doris Kwabi (Plant Science and Supply Chain Lead): With a background in agricultural startups and sustainable farming practices, Doris brings invaluable knowledge in plant science and supply chain management. Her understanding of local agricultural contexts ensures a steady supply of high-quality neem seeds and sustainable sourcing practices. Mufida Mohammed (Communication and Marketing Lead): Mufida has a proven track record in digital marketing, brand building, and customer engagement from her experience with various African startups. Her skills are crucial in crafting effective marketing strategies and building a strong brand presence for Rijona

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.rijonabbc.com/

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Produits de base (aliments, boissons, produits ménagers et personnels)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

Our startup, Rijona Biochemicals and Bodycare Ltd, addresses the No Poverty goal by creating sustainable economic opportunities for rural communities, especially women smallholder farmers. By sourcing neem seeds locally, we provide a stable market for farmers, enhancing their income and financial stability. We emphasize fair trade practices, ensuring farmers receive fair compensation for their produce. Additionally, we offer training and sustainable employment opportunities, empowering women and contributing to community development. Our neem-based products, such as mosquito repellents, improve health outcomes, reducing healthcare costs for low-income families and enabling them to invest more in education and economic activities, thereby breaking the cycle of poverty

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

7 - tout à fait d'accord

02.02.02 Justification de la contribution de ma startup

Rijona Biochemicals and Bodycare Ltd contributes to the Zero Hunger goal by supporting sustainable agricultural practices among smallholder farmers. By sourcing neem seeds locally and promoting organic farming methods, we help farmers increase their crop yields and improve food security. We also provide training on sustainable farming techniques, which enhances farmers' productivity and resilience against climate change. Our commitment to fair trade ensures that farmers receive adequate compensation, enabling them to reinvest in their farms and support their families. This holistic approach helps reduce hunger and promotes sustainable agriculture in rural communities.

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

7 - tout à fait d'accord

02.03.02 Justification de la contribution de ma startup

Our startup directly contributes to the Good Health and Well-being goal through our neem-based products, which offer natural solutions to common health issues. Our mosquito repellents and other health products help combat malaria, a major health concern in many regions. By reducing the incidence of malaria, we improve overall health outcomes and reduce healthcare costs for families. Our skincare products promote healthy skin, further enhancing well-being. Additionally, by providing stable income and employment opportunities, we reduce the stress and financial burden on families, contributing to better mental health and overall well-being.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

7 - tout à fait d'accord

02.04.02 Justification de la contribution de ma startup

Rijona Biochemicals and Bodycare Ltd indirectly supports the Quality Education goal by improving the economic stability of families, enabling them to invest more in their children's education. By providing sustainable income opportunities for women and smallholder farmers, we enhance their ability to afford educational expenses. Additionally, we offer training and development programs for our employees, promoting lifelong learning and skill development. This focus on education and training not only benefits our employees but also has a ripple effect, encouraging a culture of learning and development within their communities.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

7 - tout à fait d'accord

02.05.02 Justification de la contribution de ma startup

Our startup is committed to promoting Gender Equality by empowering women through employment and training opportunities. We prioritize hiring women, especially from rural communities, and provide them with fair wages and professional development opportunities. By supporting women smallholder farmers through fair trade practices and sustainable sourcing of neem seeds, we enhance their economic independence and leadership within their communities. Our focus on women's empowerment helps break down gender barriers, promotes equal opportunities, and contributes to the overall advancement of gender equality in the regions we operate.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

7 - tout à fait d'accord

02.06.02 Justification de la contribution de ma startup

While our primary focus is on biochemicals and bodycare products, we contribute to the Clean Water and Sanitation goal by promoting sustainable agricultural practices that protect water resources. By encouraging organic farming and the use of neem-based products, we reduce the reliance on harmful chemicals that can contaminate water supplies. Additionally, our health products, such as mosquito repellents, help prevent waterborne diseases like malaria, contributing to better health and sanitation in communities. Our commitment to environmental sustainability indirectly supports the preservation of clean water and sanitation standards.

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

7 - tout à fait d'accord

02.07.02 Justification de la contribution de ma startup

Rijona Biochemicals and Bodycare Ltd contributes to the Affordable and Clean Energy goal by promoting the use of sustainable and renewable resources in our production processes. By utilizing neem seeds and other natural ingredients, we reduce our reliance on non-renewable energy sources and minimize our carbon footprint. Our commitment to sustainable practices extends to our supply chain, where we encourage farmers to adopt energy-efficient methods and technologies. This approach not only supports environmental sustainability but also helps reduce energy costs for our operations and our partner farmers.

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

Our startup actively supports the Decent Work and Economic Growth goal by creating sustainable employment opportunities and promoting fair labor practices. By sourcing neem seeds locally and employing women from rural communities, we provide stable income and professional development opportunities. We emphasize fair wages, safe working conditions, and continuous training, ensuring that our employees can grow and advance in their careers. Our commitment to economic growth extends to our supply chain, where we support smallholder farmers with fair trade practices and sustainable farming techniques, contributing to overall economic development.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

Rijona Biochemicals and Bodycare Ltd contributes to the Industry, Innovation, and Infrastructure goal by fostering innovation in the biochemicals and bodycare sectors. Our research and development efforts focus on creating innovative neem-based products that address health and environmental challenges. We invest in modern infrastructure and sustainable technologies to enhance our production processes and ensure high-quality products. By partnering with local farmers and communities, we promote the development of resilient supply chains and support the growth of local industries, contributing to overall economic and infrastructural development.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

7 - tout à fait d'accord

02.10.02 Justification de la contribution de ma startup

Our startup is dedicated to the Reduced Inequalities goal by promoting inclusive growth and providing equal opportunities for all. We prioritize hiring women and marginalized groups, offering them fair wages and professional development opportunities. Our fair trade practices ensure that smallholder farmers receive adequate compensation, reducing economic disparities. We also focus on community development, supporting initiatives that enhance access to education, healthcare, and economic opportunities for underprivileged communities. Our commitment to reducing inequalities is reflected in our inclusive business practices and community engagement efforts.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

7 - tout à fait d'accord

02.11.02 Justification de la contribution de ma startup

Rijona Biochemicals and Bodycare Ltd supports the Sustainable Cities and Communities goal by promoting sustainable agricultural practices and environmentally friendly products. Our neem-based products reduce the reliance on harmful chemicals, contributing to healthier and more sustainable communities. We also engage in community development initiatives that enhance local infrastructure and promote economic growth. By supporting smallholder farmers and providing employment opportunities, we help create resilient and sustainable communities. Our focus on environmental sustainability and community well-being aligns with the goal of building sustainable cities and communities

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

7 - tout à fait d'accord

02.12.02 Justification de la contribution de ma startup

Our startup is committed to the Responsible Consumption and Production goal by adopting sustainable practices throughout our supply chain. We prioritize the use of natural, renewable resources like neem seeds and promote organic farming methods. Our production processes are designed to minimize waste and reduce our environmental footprint. We also engage in responsible sourcing, ensuring that our raw materials are ethically and sustainably obtained. By promoting eco-friendly products and practices, we encourage consumers to make responsible choices and contribute to environmental sustainability.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

7 - tout à fait d'accord

02.13.02 Justification de la contribution de ma startup

Rijona Biochemicals and Bodycare Ltd actively supports the Climate Action goal by promoting sustainable practices and reducing our carbon footprint. Our neem-based products offer eco-friendly alternatives to chemical-based solutions, reducing environmental pollution. We encourage sustainable farming practices among smallholder farmers, enhancing their resilience to climate change. Our commitment to renewable resources and energy-efficient production processes helps mitigate the impacts of climate change. By integrating climate adaptation and mitigation strategies into our operations, we contribute to global efforts to combat climate change and promote environmental sustainability.

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

7 - tout à fait d'accord

02.14.02 Justification de la contribution de ma startup

While our primary focus is on land-based activities, Rijona Biochemicals and Bodycare Ltd contributes to the Life Below Water goal by promoting sustainable agricultural practices that protect water resources from contamination. By encouraging the use of neem-based products, we reduce the reliance on harmful chemicals that can pollute water bodies and harm aquatic life. Our commitment to environmental sustainability indirectly supports the preservation of marine ecosystems and the protection of life below water. By minimizing our environmental impact, we contribute to the overall health and sustainability of aquatic ecosystems.

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

7 - tout à fait d'accord

02.15.02 Justification de la contribution de ma startup

Rijona Biochemicals and Bodycare Ltd is dedicated to the Life on Land goal by promoting sustainable agricultural practices and the use of natural, renewable resources. Our neem-based products support organic farming, reducing the reliance on harmful pesticides and fertilizers that can damage ecosystems. We engage in responsible sourcing and support reforestation efforts, contributing to biodiversity conservation. Our commitment to environmental sustainability ensures that our business practices protect and enhance terrestrial ecosystems, supporting the overall health and resilience of life on land.

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

7 - tout à fait d'accord

02.16.02 Justification de la contribution de ma startup

Our startup supports the Peace, Justice, and Strong Institutions goal by promoting fair trade practices and ethical business conduct. We emphasize transparency, accountability, and inclusivity in our operations, fostering trust and collaboration among stakeholders. By providing fair wages and safe working conditions, we contribute to social justice and economic stability. Our community engagement initiatives promote social cohesion and support the development of strong, resilient communities. Our commitment to ethical practices and community well-being aligns with the goal of promoting peace, justice, and strong institutions.

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - tout à fait d'accord

02.17.02 Justification de la contribution de ma startup

Rijona Biochemicals and Bodycare Ltd is committed to the Partnerships for the Goals by actively collaborating with various stakeholders, including local farmers, communities, NGOs, and government agencies. We believe in the power of partnerships to drive sustainable development and achieve shared goals. Our collaborations enhance our capacity to implement sustainable practices, promote community development, and scale our impact. By working together with diverse partners, we leverage collective expertise and resources to address complex challenges and contribute to the achievement of the United Nations Sustainable Development Goals.

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

1 = Pas du tout d'accord

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

7 - Tout à fait d'accord

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

6

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

4

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

6

06.08 Justification

Our product/service is unique and innovative in several ways. It represents an entirely new type of offering in the market, specifically tailored to address both malaria prevention and skincare using neem-based solutions. Unlike existing products, ours combines health and beauty benefits with environmental sustainability. Our technology improves upon traditional solutions by integrating advanced extraction and formulation techniques to enhance efficacy and user experience. This product is an extension of existing ranges but elevates the concept by addressing multiple needs simultaneously. While there are similar products, none have effectively combined these elements into a single, impactful solution. This innovation responds to unmet demands for holistic, sustainable health and beauty products, providing a new version of an old concept with enhanced benefits. Our approach is not only novel but also highly relevant to the current market needs, setting us apart from competitors.

06.09 Analyse compétitive

Our main potential competitors include companies offering either malaria prevention products or skincare solutions, but none directly combine both aspects with environmental sustainability like we do. Our product stands out in several ways: Unique Offering: Our product is a novel combination of malaria prevention and skincare using neem-based solutions, which is not offered by any direct competitors. Holistic Solution: Unlike existing products that address either health or beauty needs separately, our offering addresses both simultaneously, catering to consumers looking for comprehensive solutions. Environmental Sustainability: We prioritize sustainability in our product, aligning with growing consumer preferences for eco-friendly options. Our use of neem-based solutions further enhances this aspect. Advanced Technology: We utilize advanced extraction and formulation techniques, ensuring higher efficacy and better user experience compared to traditional solutions.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes, personally, I am actively involved in promoting the role of female entrepreneurs within and outside Rijona Biochemicals: Mentoring: I personally mentor aspiring female entrepreneurs within our organization, offering guidance, sharing experiences, and providing support to help them navigate challenges and achieve their goals. Leadership Development: I organize leadership development sessions specifically tailored to women within and outside Rijona Biochemicals, focusing on skill-building, confidence building, and career advancement. Creating Opportunities: I advocate for creating opportunities for women within our company, whether it's leadership roles, project assignments, or participation in decision-making processes.