Ethiopia - Startup under 3 years old

Describe your project or startup in a few words

Our startup has a dual focus on supplying rabbit meat for expatriates in Addis Ababa and export markets; producing premium fur and leather; and organic fertilizer. It aims to empower youth, particularly females, by creating sustainable job opportunities.

01.01 Describe your startup in more detail

Our startup aims to introduce a rabbitry aggregator to empower youth entrepreneurs by replicating successful rabbit farming models. By training young people to start their own rabbitries, we aim to create job opportunities and reduce unemployment rates. Rabbit farming offers a steady income, enhancing financial stability and independence for young entrepreneurs. As an aggregator, we will provide continuous training and support in rabbit husbandry, breeding, and farm management, ensuring best practices are followed. Successful rabbitry businesses can stimulate growth in related industries such as feed production, veterinary services, and meat processing. We will facilitate connections between farmers and these supplementary businesses, fostering a robust ecosystem. Our model supports gender equality and women's empowerment, promoting economic and community development. By aligning with SDGs, especially SDG 1, SDG 2, SDG 5, SDG 8, and SDG 17, it contributes to the broader global agenda.

01.02 What is the main problem you are trying to solve?

Rising Rabbitry is committed to making high-quality rabbit meat available locally for the growing expatriate community in Addis Ababa, home to many continental and international organizations. Additionally, we aim to export rabbit meat to nearby Middle Eastern countries such as Qatar and the UAE, which currently source their supplies from other African nations like Egypt, South Africa, and Kenya. By tapping into these markets, we seek to establish a reliable supply chain and meet the rising demand for premium rabbit meat both locally and internationally.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Our principal product, rabbit meat, offers numerous health benefits: it is high in protein, low in fat and cholesterol, rich in vitamins and minerals, and easily digestible. Rabbit fur and leather provide exceptional softness and comfort, warmth, lightweight, versatility, affordability, durability, and aesthetic appeal. Additionally, rabbit waste is highly beneficial. Rabbit manure, rich in Nitrogen, Phosphorus, and Potassium, improves soil structure, promotes microbial activity, and is odor-free. Rabbit urine, high in nitrogen, acts as a natural pest repellent and aids in disease prevention, offering an eco-friendly and cost-effective alternative to synthetic fertilizers and pesticides. Moreover, we create job opportunities for youth, particularly females, by replicating our farm's successful breeding practices and buying back their produce, ensuring easy market access. This united effort significantly enhances our export capacity.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The primary target market for our rabbitry includes the diverse foreign community residing in Ethiopia and the nearby Middle Eastern countries. These regions are experiencing a growing demand for rabbit meat, and we aim to meet this increasing consumption with our high-quality products.

01.05 When was your company established?

2023-04-10

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

I have two partners: Tewodros Nigussie, an Addis Ababa University graduate with 15 years of IT experience. He manages our rabbitry's online presence and designs self-cleaning cages, evolving them through four generations in the past year. Tewodros also conducts extensive research on rabbit breeding and oversees the importation process of California White and New Zealand White purebred rabbits locally with the Ministry of Agriculture and Kenya's National Rabbit Conservation and Training Institute. Diyana Getachew, my other partner, is a graduating year student in Accounting and Finance from a private college. She handles all financial transactions, records farm processes including births, deaths, purchases, and sales. Diyana also shares feeding and care duties with me for the rabbits.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://risingrabbitry.com, t.me/risingrabbitry, www.tiktok.com/@risingrabbitry, https://www.instagram.com/rising_rabbitry?utm_source=qr&igsh=MTcwcTZyNmt2dXQxZA== , https://www.facebook.com/people/Rising-Rabbitry/61556320799374/?mibextid=rS40aB7S9Ucbxw6v

01.11 Which industry best describes your project?

l) Farming

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Rabbit raising is a highly sustainable form of farming that can be successfully managed on small plots of land with minimal startup capital. It is accessible to anyone interested, requiring minimal effort to maintain. When managed effectively, rabbit farming has the potential to significantly contribute to poverty eradication. Its low barrier to entry and efficient use of resources make it a viable economic activity that can empower individuals and communities economically.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

The mass production of high-quality, nutritious white rabbit meat within a short period of three months, at minimal expense, is a significant promoter of sustainable agriculture. Rabbit farming efficiently utilizes resources such as space and feed, making it a sustainable practice. By providing a reliable source of high-protein meat, it contributes to achieving food security and plays a crucial role in combating hunger. Rabbit meat's nutritional value supports healthy diets, making it an accessible and beneficial protein source for communities, thereby contributing to the long-term goal of ending hunger.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Healthy rabbit meat consumption significantly promotes well-being across all ages. It offers a lean protein source low in fat and cholesterol yet rich in vital vitamins and minerals, supporting cardiovascular health and muscle development. This nutritional profile is crucial for reducing the risk of chronic diseases like heart disease and obesity. Additionally, rabbit meat is high in essential B vitamins such as B12, vital for energy production, neurological function, and red blood cell formation. These nutrients support optimal cognitive function and overall mental well-being. Rabbit meat also provides minerals like iron and zinc, essential for immune function and wound healing, contributing to a balanced diet that enhances immune health and resilience against infections.

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Rabbit farming presents a compelling opportunity for inclusive business, welcoming both young men and women into its fold. Our startup is committed to fostering gender equality and empowering women by providing equitable access to essential resources, comprehensive training programs, and viable market channels. Through these initiatives, we aim not only to promote gender equality but also to actively empower all women and girls within our community and beyond. By ensuring equal access to resources, such as high-quality breeding stock and agricultural inputs, we enable women to participate fully in rabbit farming. Our training programs are designed to build practical skills in rabbit husbandry, breeding techniques, and sustainable farm management, equipping women with the knowledge and confidence to succeed in this field. Moreover, our startup facilitates market opportunities, connecting female farmers with local and international markets for rabbit meat and other products, thereby en

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Rabbit farming promotes sustained, inclusive, and sustainable economic growth by providing a reliable source of income, particularly for small-scale farmers and women, thereby reducing poverty and enhancing economic stability. It creates job opportunities with minimal space and resource requirements, making it accessible for rural and urban populations. Rabbit farming supports full and productive employment through its low maintenance needs and efficient resource use, fostering sustainable practices. Additionally, it integrates with local economies through feed production, veterinary services, and meat processing, driving economic diversification and resilience. Training programs in rabbit husbandry further empower farmers with valuable skills, promoting entrepreneurship and improving productivity.

02.09.01 My startup contributes to the Industry innovation and infrastructure

1 - Strongly Disagree

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Rabbit farming and rabbit meat export reduce inequality by providing accessible economic opportunities for marginalized groups such as women, youth, and small-scale farmers. With low start-up costs and minimal space requirements, rabbit farming is viable for those with limited resources. This empowers these groups, improving their economic standing and reducing disparities within communities. Skills and training in rabbit husbandry and farm management further enhance productivity and incomes, contributing to greater equality. Internationally, rabbit meat export opens significant economic opportunities for developing countries. By accessing global markets, farmers can achieve higher incomes and economic stability, narrowing the economic gap between developing and developed nations. This trade fosters global partnerships, leading to technology transfer, investment, and development aid, supporting economic growth and reducing inequalities among countries.

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Rabbit farming ensures sustainable consumption and production through the principles of the circular economy by maximizing resource efficiency and minimizing waste. Rabbits efficiently convert feed into meat, requiring less feed, water, and space than larger livestock, reducing environmental impact. Their manure and urine, rich in nutrients, can be repurposed as natural fertilizers and pest repellents, decreasing reliance on synthetic alternatives and promoting sustainable agriculture. Furthermore, rabbit farming integrates seamlessly with other agricultural activities, creating a synergistic system where resources are reused and recycled. Rabbit manure can be composted to improve soil health, boosting crop production, which can then feed the rabbits, forming a closed-loop system. Utilizing local feed sources and producing additional products like fur & leather, rabbit farming supports sustainable production and reduces environmental impact, enhancing overall agricultural resilience.

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

Rabbit waste is extensively utilized in various forms of cultivation, serving both as organic fertilizer and as a natural pest control solution. The manure produced by rabbits is rich in essential nutrients such as nitrogen, phosphorus, and potassium, which are vital for plant growth. When applied to crops, this organic fertilizer enhances soil fertility, improves soil structure, and promotes robust plant development. In addition to its fertilizing properties, rabbit urine contains high levels of nitrogen and acts as an effective natural pest repellent. When diluted and sprayed on plants, it helps deter a variety of pests, reducing the need for chemical pesticides. This dual use of rabbit waste not only supports healthier, more sustainable agricultural practices but also minimizes environmental impact. By integrating rabbit waste into cultivation, farmers can boost crop yields, reduce costs associated with synthetic fertilizers and pest control.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Rabbit farming and rabbit meat export strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development by promoting economic growth and collaboration. In developing countries, rabbit farming boosts local economies, generates employment, and enhances food security. The low start-up costs and minimal space requirements make it accessible to small-scale farmers, especially women and youth, fostering inclusive economic development and reducing poverty. Globally, rabbit meat export opens international markets, facilitating trade and partnerships between developing and developed countries. This trade promotes technology transfer, investment, and knowledge exchange, enhancing agricultural capacities in developing nations. By establishing reliable supply chains and fostering international cooperation, rabbit meat export integrates developing countries into the global economy, supporting sustainable development and benefiting producers and consumers.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

1 - Strongly Disagree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Rising Rabbitry’s innovative approach creates a resilient and scalable business model through an all-inclusive product ecosystem, empowering youth through entrepreneurship, embracing sustainable practices, adopting a market-driven strategy and promoting gender equality.

06.09 Competitive Analysis

Rising Rabbitry is at the forefront of commercial rabbit farming in Ethiopia, pioneering the supply of high-quality rabbit meat to local restaurants. While a few individual breeders cater to niche markets such as pets or personal consumption, our focus on sustainable production positions us uniquely in meeting the precise needs of the culinary sector within Ethiopia. This strategic advantage underscores our leadership in introducing a consistent and reliable source of premium rabbit meat to local consumers. On the international front, while established competitors in Southern African nations pose challenges, our proximity to Middle Eastern markets and the robust logistical capabilities of Ethiopian Airlines provide significant advantages. These factors enable us to efficiently penetrate international markets, delivering fresh and superior rabbit meat to discerning buyers abroad.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

I advocate rabbit farming as an ideal occupation for young females and mothers, offering a path to economic empowerment and independence. It requires minimal upfront investment and can be initiated on a small scale, ensuring accessibility even with limited resources. Daily tasks like feeding, breeding management, and health monitoring provide practical, transferable skills that build confidence and proficiency in livestock management. This hands-on experience equips young females with valuable agricultural knowledge, fostering their entrepreneurial spirit. For mothers seeking flexible employment options, rabbit farming is highly compatible with household responsibilities. Its low maintenance demands and minimal space requirements enable mothers to effectively balance farming activities with caregiving duties. This flexibility allows them to supplement household income while actively participating in childcare and managing household affairs.