Ethiopia - Startup under 3 years old

Describe your project or startup in a few words

Our startup, Mismar is a multi-vendor b2b e-procurement platform here to revolutionize the construction procurement processes in the ethiopian construction industry, connecting buyers and supplier or manufacturers on a single digital stage.

01.01 Describe your startup in more detail

Mismar was born out of the need to streamline the procurement process of construction materials and machineries. Currently our potential buyers use an outdated system created within the industry, to source or procure their needs they first have to look hard for suppliers because most of them don't have online presence, once they locate them company purchasers have to physically go to their stores to ask for quotes then they have to take those quotes collected from different suppliers to their managers so they can make a decision once they choose the right material and right price from the right vendor they now have to go back and purchase their item then figure out their logistics all this process creates an unnecessary lead time lag of about a week or more, now Mismar is here to transform that process to just a few clicks.

01.02 What is the main problem you are trying to solve?

Mismar is here to address multiple problems that plagued the Ethiopian construction industry for so long, the fragmented process they used this far only led them to inefficiencies increasing their lead time lag due to the complex coordinations, collecting and comparing involves manually, theft and resource wastage from multiple patries being involved, over-hiring purchasers and those purchasers committing fraud by colliding with suppliers and increasing prices. Through our platform procurement is streamlined, enhancing transparency and efficiency by addressing their pain points.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

The benfits of using our platform is a lot, the buyers will benefit from Mismar by enhancing their efficiency streamlining their procurement process by having access to multiple vendors and their digital catalogue competing prices easily, asking for quotes directly via our RFQ (request for quote) feature from multiple vendors and the platform allows them to put those quotes together automatically and presenting it one downloadable pdf for easy comparison, hold supplier accountable through reviews and ratings, they will also benefit shipping services and online payments. Our vendors will benefit from increased visibility and market expansion reaching a broader audience and high value industry leaders, they will benefit from our fulfillment m services of gathering picking, packing and shipping their products for them, digital stores fronts, online payments, marketing tools and our efficient dashboards providing them with daily analytics.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our platform is aimed at serving contruction professionals such as contructors & home builders, construction industry service providers such as architects and consultant firms, material suppliers, manufacturers, distributors or wholesalers, machinery and machinery spareparts suppliers

01.05 When was your company established?

2023-07-28

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

NA

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

4

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

Indirectly Mismar contributes to good healt the well being goal, our efficient procurement system will improve workplace environments contributing to safer and healthier conditions.

02.04.01 My startup contributes to the Quality education goal

5

02.04.02 Quality education - Justification for my startup

Mismar will foster educational opportunities through partnerships with educational institution offering internships and training programs within the construction sector.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Mismar highly promotes gender equality by implementing inclusive hiring practices and encouraging diversity in the construction industry. Our company supports female entrepreneurs and suppliers, providing equal opportunities for women in the supply chain.

02.06.01 My startup contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Mismar significantly contributes to our economic growth by streamlining procurement processes, reducing costs, and improving efficiency for the benefit of all stakeholders. This creates a more productive construction sector, driving economic growth and providing decent work opportunities.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Mismar supports the industry and infrastructure goal by innovating the construction procurement processes and highly improving infrastructure projects. The platform enhances efficiency and transparency, fostering industrial growth and modernization.

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification for my startup

By streamlining the procurement process, Mismar supports the timely and cost-effective completion of construction projects, contributing to the development of sustainable cities and communities.

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

Mismar fosters responsible procurement process that then helps reduce carbon footprint associated with traditional procurement and transportation methods.

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

6

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Mismar highly promotes transparency and accountability in material procurement, which directly contributes to stronger institutions by reducing corruption and fostering fair business playgrounds.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Mismar whole purpose is collaboration across the construction industry on a single platform, building partnerships with suppliers, contractors, and other stakeholders to achieve sustainable development goals together.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

2

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

2

06.07 The product/service is a new version of an old product/service.

3

06.08 Justification for my startup

While e-procurement platforms are not entirely new technology for the world for Ethiopia it is, although there are multiple generic e-commerce platforms that consists of every products from food to sanitaries, to electronic devices Mismar is different.

06.09 Competitive Analysis

Our potential competitor is one procurement platform that is government owned but only support b2g is mainly tender based, so they are not really direct competitors. Others could be those generic e-commerce platforms, but our platform stands out because it’s industry focused, very niche, supports rfq for proper procurement process.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

As a young female solo entrepreneur myself, my existence in this male dominated industry is a great deal which I have not taken lightly and was a challenge. Not only did I enter a male dominated industry I’m here to change their old ways. I allowed my self and my story and my company be know and have inspired several young females reach out to me and I have given them my unwavering guidance and support in their individual endeavors. Mismar also aspires to have a female dominated employers and we have several events planned for women in STEM and women in tech.