Malawi - Startup under 3 years old

Describe your project or startup in a few words

This is the type of flour made from blended of sorghum, sesame seeds and fish. The four contain high spectrum of nutrients such as proteins, vitamins, minerals and complex carbohydrates. The flour is used for making porridge & baking like bread, pastries

01.01 Describe your startup in more detail

The project idea involves producing fortified flour made from a blend of sorghum, sesame seeds and fish known as Bonya. This is a type of flour made from sorghum that have been fortified with sesame seed and fish. Sesame seeds and fish are often added to enhance the nutritional profile and flavor of flour. The fortification process typically involves the adding essential nutrients such as vitamins, minerals, protein and healthy fats to flour in order to increase its nutritional value. This unique combination provides a nutritious alternative to tradition flour, offering essential vitamins, minerals, and omega-3 fatty acids. The fortified flour will be marked as a versatile ingredient for various food products such as bread, pastries, porridge, noodle and catering to health- conscious consumers seeking alternative for protein and micronutrients.

01.02 What is the main problem you are trying to solve?

This fortified flour will help to address the issue of malnutrition and food insecurity because it contains high spectrum of nutrients such as vitamins, proteins, minerals and complex carbohydrates

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Healthy benefits of this fortified flour are combat malnutrition, improve heart health, boost immune system, weight management, stabilize blood sugar levels, enhance bone health, improve brain function, digestive health and antis inflammation effects.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The aim of the product is to address nutrition deficiencies, promote sustainability food production and healthier eating habits that contribute well- being of consumer while also offering economic opportunities for farmers and suppliers of the raw materials. The target population beneficiaries are young children, pregnant women, lactating mother and adolescents

01.05 When was your company established?

2024-03-02

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

15

01.08 Among the other owners, how many are female?

7

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Joseph Kachiya is hardworking, innovator and passion in food product business, holding bachelor in education (Human Ecology) from University of Malawi, Chancellor college and experienced person in nutrition and education.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.facebook.com/profile.php?id=100075650365973&mibextid=ZbWKwL

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

This promote sustainable food production and healthier eating habits that contribute to the well-being of consumer while also offering economic opportunities for farmers and suppliers of the raw materials that lead to eradicate poverty

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

promote sustainable food production and good farming practices by sourcing ingredients locally, supporting small- scale farmers and reducing reliance imported flour. This empower communities by supporting local farmers, empowering youth through employment opportunities in processing facilities or implementing program to address food insecurity and malnutrition

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

The fortified flour contains high spectrum of nutrients such as vitamins, minerals, protein and healthy fats to flour in order to increase its nutritional value. This unique combination provides a nutritious alternative to tradition flour, offering essential vitamins, minerals, and omega-3 fatty acids. This promote heathier dietary choices by offering a flour alternative that provides a balanced combination of carbohydrates, protein and fats that contributing to overall well-being

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

This fortified flour can be used for school feeding programs that lead to increase access of attendance rate of the students.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

The production of the fortified flour involves male and female even in supplying raw material so this show that there is gender equality

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

It undergoes for HACCP system during sanitation

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

It uses briquettes for roasting sesame seeds

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

It creates job during production

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

It uses the scientific approach for the production of fortified flour

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

It encourages both men and women to take part for the production of flour

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

It encourages local farmers to grow more raw materials

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

It contains high spectrum of nutrients

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

It conserve the environment

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

Improves life through its healthy benefits

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

It improves the well- being of people through providing essential nutrients

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

It follows government law because is registered business

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

it provides an opportunities for increase production.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

This is unique fortified flour that provide nutritionally rich product designed to enhance dietary intake and promote overall health. This innovative blend combines the nutritional benefits of each ingredient to create a versatile and wholesome flour option. Sorghum, is gluten-free grain rich in fiber, protein and antioxidants forms the base of the blend, providing essential nutrients contributing to satiety and digestive health. Sesame seeds, prized for their high protein, healthy fats, vitamins and minerals add a nutty flavor and crunchy texture while boosting calcium, iron and magnesium content.The inclusion of fish, a valuable source of omega-3 fatty acids, high-quality protein and essential micronutrients like vitamin D and selenium, elevates the nutritional profile of the fortified flour. Omega- 3 fatty acids are known for their role in supporting heart health, brain function and overall well-being. This fortified flour blend is used to make porridge, bread, pancakes and muffin

06.09 Competitive Analysis

Our competitor are other food production company like lab processor but we are making unique fortified flour t. providing a rich source of essential nutrients including protein, vitamins and minerals that combat malnutrition Offering a unique product in the market diversifies the product range and will attract health-conscious consumers looking for alternative sour

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, I am working with female for the production of the fortified flour through training them and offering nutrition education in our communities.