Kenya - Business creation project

Describe your project or startup in a few words

ReadCycle at Naisola Kids! Your 5kg of recyclables grants a KES 100 ticket to a world of learning, fun, and nourishment, fueling both the brains and bodies of our future eco-warriors. Specifically, young girls below 13 years.

01.01 Describe your project in more detail

Naisola Kids is a visionary initiative where environmental stewardship meets education and nutrition. Here, 5kg of recyclables become a currency, valued at KES 100, unlocking the doors to a library that’s more than just books. It’s an evening and weekend haven for assignments, but also a vibrant space where animations spark imaginations, and dance, digital literacy, and sports workshops shape skills. In this eco-hub, every recycled item is a step towards sustainability, teaching children the value of protecting our planet. But Naisola Kids doesn’t stop there. With each 5kg contribution, learners receive not just knowledge, but also a fruit and a nutritious porridge drink, ensuring they have the energy and nutrition they need to thrive. This initiative addresses a critical gap in our education system. Children under 13 are often left with untapped potential, their developmental years slipping by without adequate learning opportunities. Naisola Kids fills this void, offering a creative

01.02 What is the main problem you are trying to solve?

Naisola Kids addresses the pressing need for reading resources in under-resourced schools and instills responsible recycling habits in children. Transforming waste into educational opportunities, it also safeguards against child labor by providing a nurturing space for learning and play. The problem of unemployment specifically to local female waste operators in informal settlements.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Naisola Kids pioneers a sustainable model where recyclables are exchanged for educational access, then sold to recyclers for upcycling. This cycle funds learning, fosters eco-awareness, and fuels a circular economy by creating furniture from waste.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Naisola Kids focuses on children under 13 years in marginalized areas: informal and rural with a special emphasis on girls who face higher risks of early pregnancy, assault, and child labor. This initiative empowers them through education and safety. Also, the creation of decent jobs to local female waste operators in the circular economy.

01.05 When did you start working on your project?

2023-08-01

01.06 How many other partners are associated with your business venture?

2

01.07 Among the other partners, how many are female?

2

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Julian Nekesa- Sexual and reproductive health expert. Previously a nurse at government hospitals in Rift Valley Region, Kenya Eunice Barasa- Waste Management expert. Founder Lyma Farms

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.linkedin.com/in/sallymoyae34439119b/

01.10 Which industry best describes your project?

Other: SDG 10- Reduced Inequalities

02.01.01 My project contributes to the No poverty goal

4

02.01.02 No poverty - Justification

The program aims to provide educational services; which I believe will build a stronger foundation for the beneficiaries through skills development. Also, the trade of recyclables will provide more jobs to local female waste aggregators and recyclers in the circular economy.

02.02.01 My project contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification

Provision of nutritious porridge and a fruit during the library sessions.

02.03.01 My project contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification

Provision of fruit and nutritious porridge to boost the beneficiaries' nutrition.

02.04.01 My project contributes to the Quality education goal

6

02.04.02 Quality education - Justification

Provision of educational services as the library is designed for children(specifically young girls) below 13 years. Also, the skills development in digital literacy and crafts encourages a circular economy.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

The program aims to benefit 70% of young girls and 30% of young boys; as young girls are more vulnerable to out-of-school effects: assault, child labour and FGM, and early marriages.

02.06.01 My project contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification

One of the skills development sessions will include proper personal hygiene and by extension encouraging proper waste management that will contribute to a clean surrounding, preventing single-use waste from polluting the waterbodies.

02.07.01 My project contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification

The nutritious porridge flour will be ground by a solar-powered mill from Agro-Sol, a potential partner; that's innovating in renewable energy particularly solar.

02.08.01 My project contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification

Investing in the circular economy, working with local female waste aggregators and recyclers to close the loop and in return create the sustainability of Naisola Kids through the trade of recyclables from the beneficiaries in exchange for money.

02.09.01 My project contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification

The trading of recyclables to fund educational and sports projects is an innovation to the new trade technologies as opposed to the traditional service-money transaction, where the hard cash is becoming scarce as waste is gaining popularity as the new gold(wealth).

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

Providing educational services to 80% of young girls below 13 years in rural and informal settlements against discrimination based on age, gender, ethnic or racial group, disability status, sexual orientation, migratory status, residence or other factors serves to disadvantage some individuals in many different and often invisible ways, throughout their lives. Also, to the local female waste operators through provision of jobs in the circular economy.

02.11.01 My project contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification

The Naisola Kids' model is that the beneficiaries maintain the project by trading recyclables for money to provide reading materials and supplies as nutritional and sports equipment for the sustainability of the project. This will contribute to proper waste management of single-use non-hazardous waste; maintaining the cleanliness of the urban areas and rural.

02.12.01 My project contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification

Involvement of local female waste operators in the model to close the loop in the circular economy after the beneficiaries have collected their 5kgs to finance the educational and sports program.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

The project's model involves the collection of single-use non-hazardous waste by beneficiaries and collaborating with local female waste aggregators and recyclers to prevent GHG Emissions by improper waste management.

02.14.01 My project contributes to the Life below water goal

6

02.14.02 Life below water - Justification

The proper waste management of the single-use non- hazardous waste will reduce pollution of the waterbodies; as the model encourages its collection to recycling.

02.15.01 My project contributes to the Life on land goal

6

02.15.02 Life on land - Justification

Proper waste management of single-use, non-hazardous waste will reduce pollution of soil and plants as most choke the living organisms for they take longer to decompose. Also, livestock will have greener pastures to feed from as opposed to the plastic packaging disposed on the land.

02.16.01 My project contributes to the Peace justice and strong institutions goal

5

02.16.02 Peace justice and strong institutions - Justification

I believe the provision of education, nutrition, and decent jobs contributes to peace and strong community institutions as inequalities are reduced. Naisola Kids will work towards the above-mentioned and working with the informal and rural settlers then peace will be achieved. All these benefit to 80% of the young girls and 100% local female waste operators.

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

Naisola Kids aims to collaborate with local female waste aggregators and recyclers to actualize the project. Also, through collaborations with Total Energies to provide financial or technical support.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

05.02 The product/service we envision creating represents an entirely new type of product/service.

3

05.03 The product/service we envision creating could be described as a new technology.

6

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

6

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

The model of the project is an innovation where merging recyclables and educational and sports services for 80% of young girls in rural and informal settlements. The recyclables are slowly gaining popularity as revenue sources and including local female waste operators is a great idea to provide them with a decent working environment in efforts to reduce inequalities as they are most vulnerable to crises.

05.09 Who are your main potential competitors and what makes you stand out from them?

Most educational programs/projects are using hard cash as the primary source of finances which is becoming scarce. My model of trading recyclables for finances will stand out as single-use, non-hazardous waste is readily available and few have harnessed the wealth in it. Also, the model guarantees it's sustainability. The involvement of local female waste operators is a win as most project sponsors/ donors are looking into women's empowerment for development.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, the model will employ local female waste operators: aggregators and recyclers. Currently working with grassroots groups in Kajiado to promote education among young girls in efforts to reduce retrogressive cultures as early pregnancies and marriages, FGM and lack of education.