South Africa - Business creation project

Describe your project or startup in a few words

I came up with an idea to create a platform that would allow South Africans to make money from different company campaigns on the platform. The platform is to allow youth to create content that will promote SA businesses at low cost but with high ROI.

01.01 Describe your project in more detail

The main Idea is to create a platform that will allow South Africa to compete with the rest of the world in the digital marketing industry. The project will involve creating a mobile app platform that companies of all sizes will use to post marketing campaigns. When these companies post campaigns on the platform, all individuals who have registered as users will get a notification. That will be our first point of marketing. Secondly, suppose the campaign for an example involves the introduction of a new flavored drink to the market. In that case, all who received the notification will create content videos based on company specifications on the campaign. Everyone will be competing for the money specified as the budget for the campaign, based on interaction with different videos whoever has the most interactions will get a bigger share of the total amount but everyone will get something. One campaign can bring funds to hundreds, depending on the budget.

01.02 What is the main problem you are trying to solve?

The Main purpose of this idea is to tap into an industry that was estimated to make $680 billion in 2023, of this total amount South African spending is only $1 billion, and of that amount, less than 50% will be reinvested into the economy. South Africa lacks digital platforms to compete with companies like Google, Meta or TikTok, to allow companies to get their products to potential audiences. Digital Marketing is one of the industries in South Africa where we are on the losing end as the country, as less investment or interest is channeled in that market. Another problem is that we are sucking the local industry dry as more and more spending is channeled to international digital platforms and less is now been used on our traditional local platforms like TV, Radio, and Newspapers.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Companies: Different stages of marketing. 1st. When Users get notifications about a new campaign, automatically they now know about that product or service before doing anything. 2nd. When users decide to create content videos to compete for the cash price, now they'll have a deeper understanding of the product or service and they'll become potential customers. 3rd. If making a video requires the user to buy(if cheap) that particular product to be able to make a content video then the company is spending and gaining at the same time. Immediate returns during the campaign period. 4th. One campaign has unlimited influencers in the competition of the campaign budget. This method has a high potential compared to the normal one well known influencer and a huge amount of investment on one person. Users: People don't need to spend all their time on the platform trying to gain followers to stand a chance of making something. It'll be possible to make enough from just one good video.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

1. Companies and individuals that want to get the highest possible ROI in marketing. 2. Users that want to make additional income by participating in marketing campaign competitions

01.05 When did you start working on your project?

2023-01-01

01.06 How many other partners are associated with your business venture?

2

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Morapedi Seikaneng (Male from Northern Cape) National Diploma Mechanical Engineering Experience: https://www.linkedin.com/in/morapedi-seikaneng-aa71931b9/ Mosibudi Ramahlare (Female from Limpopo) National Diploma Metallurgical Engineering Experience: https://www.linkedin.com/in/ramahlare-mosibudi-ab9a9a2a0/

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My project contributes to the No poverty goal

6

02.01.02 No poverty - Justification

The platform will be set up in a way that it'll function better than TikTok, YouTube or Meta when it comes to people making money on the platform. The idea is that companies post a 1 month campaign with a budget of R150 000 for example. All users on our platform will get a notification to make a content video, and depending on how many people interacted with the video one person might be able to make 2% of the total budget, and the other person 5% and the next 1.5% so this gives everyone chance to make money as compared to the company sponsoring one person.

02.02.01 My project contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification

To grow and diversify we plan to make a chain of 12m container spazas within the locations & rural areas to solve the issue surrounding original manufacturers saying their products are not reaching locations and rural areas as much as they would like to due to foreign nationals selling poorly manufactured substitutes. The idea was something I thought of when reading an article published by Tiger brand stating that only 27% of their products reach the informal sector. The idea is to increase food security by supplying our people with original products and employing them within our 12m container spaza shops chain.

02.03.01 My project contributes to the Good health and well-being goal

2

02.03.02 Good health and well-being - Justification

02.04.01 My project contributes to the Quality education goal

1 - Strongly Disagree

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

Our project will not be bias but will accommodate everyone equally.

02.06.01 My project contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification

DigiBlock is an idea that has the potential to employ a large number of people if we manage to take a small but significant portion of the current $680 billion market

02.09.01 My project contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

1 - Strongly Disagree

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

1 - Strongly Disagree

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

3

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

1 - Strongly Disagree

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

3

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

4

05.03 The product/service we envision creating could be described as a new technology.

3

05.04 The product/service we envision creating is an improvement on an existing product or service.

6

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

3

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

5

05.07 The product/service we envision creating is a new version of an old product/service.

5

05.08 Justification

The project Idea is fully focused on digital advertising, where will be leveraging the creative spirit that people have in creating marketing content for campaigns from different companies. While our competition have few focused influencers making content for companies we are going to allow everyone to have a chance on benefiting from campaigns from companies. will also have a page that will allow other companies to list their advertising assets, which will make our project even more unique in comparison.

05.09 Who are your main potential competitors and what makes you stand out from them?

Google (YouTube), Meta (Facebook, Instagram, and Whatsapp), TikTok, and LinkedIn. All these platforms are more focused as social media platforms, that provide services of advertising on the side. DigiBlock is a project that will create advertising focused platform that will be entirely focused on advertising content. Compared to competition where only few individuals who are well known can benefit. Our platform is to ensure that 3-5 times more people should benefit from our platform. Being focused on digital advertising, it'll also be beneficial for other companies that have advertising assets they would like to list on our platform so that companies and individuals will have access. some billboards are going to waste as people don't know of their location and availability. Municipalities can also list their advertising spaces that are available for rental.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Not Applicable