South Africa - Business creation project

Describe your project or startup in a few words

At CopyWrite, we specialize in elevating businesses through SEO-friendly digital marketing strategies. With a focus on social networking and CRM, we've crafted strategies that have consistently delivered results.

01.01 Describe your project in more detail

Welcome to CopyWrite, we're a premier partner for expert digital marketing services! This business helps businesses stand out with SEO-friendly digital marketing. We're a Social Media and Digital Marketing agency that offers services that'll get results! I believe that content should be compelling and engaging to grab and keep attention. That attention is then guided to a desired outcome, like going to your website, subscribing or purchasing a product! I'm currently a one-man team and have a client based in Cape Town who I partnered with 2 weeks ago. I'm currently driving the business development by adding more clients, and initially creating jobs for other digital marketers and creatives who based on loyalty of 3 years can be partners in the business, sharing in the profits of the clients they're accountable for.

01.02 What is the main problem you are trying to solve?

I'm currently upskilling myself on the fundamentals of human motivations, pains, desires, and natural elements that have governed human behavior together with learning skills in artificial intelligence. I want to save the feared job losses with this agency. I believe that AI isn't going to replace everyone's jobs but similar to the internet will replace the majority of the current jobs and will reward those who are able to leverage off of AI and I'll be upskilling the youth in my agency on how to be ahead and be able to leverage the power of AI instead of being at its mercy. AI + the fundamentals that drive human behaviour will mean CopyWrite thrives, as marketing has changed from newspapers, but the fundamentals of marketing which aim at human behaviors haven't.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

The Benefits for others businesses are below Improves Brand Loyalty. ... Get Instant Feedback. ... Measure and Track Results. ... Increase Engagement with Consumers. ... Improved Market Analysis. ... Improved ROI. ... Global Reach. ... Unintrusive and User-Engaging Content. For my community, it'll be the jobs we're able to create and the training, and upskilling we'll offer and lastly, the impact not just on the team I'll partner with but there families and communities when we're able to increase earnings through profit sharing.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Small businesses and young entrepreneurs are struggling under the large corporations with larger budgets for massive campaigns. Companies like Coca-Cola, Amazon, and Google are spending billions and 10s of billions on marketing annually. Amazon was the highest of the 3 at 44 billion dollars in 2023. Most of the time younger and less experienced smaller businesses have no chance without an effective position of their products services of brands. My beneficiaries will be the businesses that businesses like iKhokha cater to but it'll also be major brands and influencers that my team will be able to leverage and build profiles, and businesses through.

01.05 When did you start working on your project?

2023-05-14

01.06 How many other partners are associated with your business venture?

0

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

N/A

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.copywrit.net/

01.10 Which industry best describes your project?

c) Industry (equipment, commercial, logistical and professional services, transport)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

This project contributes to the no hunger goal. A combination of education/upskilling and financial security /freedom I believe is one that can eliminate poverty. As my employees/team members learn and grow with me, they are able to take this to there spheres of influence at home and duplicate the process. Or just having the knowledge that they'll carry is a benefit to eliminating poverty

02.02.01 My project contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification

Hunger is more challenging to address, but I still strongly agree as it'll equip young people to be financially independent or at a bare minimum, have the skillset for financial independence.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

One of the highest elements that contribute to ill-health is chronic stress. Work environments have been getting more stressful and companies even say they want people who can handle chronic stress, we just call it an "ability to work in a fast-paced, stressful environment." Without financial literacy, most people then go home to numerous stressors and one of the highest being finances. This has been found to be contributing to stress-related illnesses

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

Not in the traditional sense of education but an abstract element that most young adults need, which is financial literacy, HNI engagement, and relationship management.

02.05.01 My project contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification

I'm currently supporting my niece with tertiary education and she'll be able to intern in this business once she graduates. Digital Marketing is an industry dominated by women, however, like most industries where women dominate, it's at junior levels. The gender equality in senior roles question is tricky because we found that, industry as a whole being hypercompetitive and has majority of men who are willing to do some things that most women aren't or unable to like working 70hour weeks or the willingness to relocate anywhere in the world to stay ahead and get the next promotion. However all women and girls will be empowered to compete at the highest levels should they want to.

02.06.01 My project contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification

My project is nowhere close to water and sanitation besides the financial empowerment that allows for other issues to be fixed.

02.07.01 My project contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification

Marketing cannot impact affordable or clean energy besides driving the awareness using marketing strategies

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

It is one of the cleanest industries you'll find ensure that the work is decent and empowers economic growth, if SA becomes a destination for respected marketing agencies it'll drive confidence in the countries abilities and skills

02.09.01 My project contributes to the Industry innovation and infrastructure

2

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification

It'll equip the youth with the ability to reduce their individual inequalities and drive them to do so

02.11.01 My project contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification

It doesn't pollute or negatively impact the planet through pollution at all.

02.12.01 My project contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

2

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

2

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

2

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

2

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification

Poor people don't have the concerns of the rich and vice versa. Poor people gain the concerns of the rich as they get financially secure themselves, so with a focus on ending poverty, i belive the youth will gain the concerns and interests of global partnership for sustainable development

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

1 - Strongly Disagree

05.03 The product/service we envision creating could be described as a new technology.

1 - Strongly Disagree

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

5

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

Marketing is used and has been used for years, according to a study done on the US Fortune 500, CMO's confirmed that these companies allocate around 10% of their revenue for marketing annually. Marketing has worked and will continue to work because it targets people pains, desires, needs for self actualization, and so on and these are things that will always be fundamentally human. Current technologies allow us to improve our marketing

05.09 Who are your main potential competitors and what makes you stand out from them?

Other Marketing Agencies. What makes me stand out is the approach to marketing. The market research, website and domain research, competitor and target audience research are all very tedious steps, which is followed by a winners writing process that makes us look at Maslow's hierarchy of needs and other human science elements of marketing before we do the advert, or any copywriting and design. Most marketers miss 1 or more of the critical steps to drive results. We don't have the luxury to miss anything

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

no currently no