Tanzania - Startup under 3 years old

Describe your project or startup in a few words

PesaFund, an investment scheme for Tanzanians, especially youth. It promotes financial awareness, saving habits, and offers an accessible platform to invest and build wealth, aiming for financial freedom and future financial goals

01.01 Describe your startup in more detail

PesaFund is an open-ended investment scheme designed to help Tanzanians, especially those with modest incomes, build wealth through capital growth. Investors buy units directly from the fund, which invests in low-risk money markets and debt securities to generate competitive returns. It encourages a savings culture and is open to all Tanzanian residents and non-residents, including various institutional investors. The fund operates in Tanzanian shillings with a minimum initial investment of TZS 20,000. There's no maximum investment limit, and investors can buy or sell units daily at the prevailing NAV without any charges. The portfolio aims to protect capital while focusing on earning interest income, backed by insurance. Income distributions are tax-exempt under current laws. PesaFund offers transparency, liquidity, and convenience through its online platform, ensuring accessibility and ease of transactions. All through www.pesaport.co.tz

01.02 What is the main problem you are trying to solve?

Pesaport Capital Fund's PesaFund seeks to address the prevalent issue of limited access to the financial market among Tanzanians. This challenge primarily stems from insufficient awareness and knowledge about investment opportunities, compounded by the inability of existing entities to effectively reach the majority of Tanzanians. Through PesaFund, Pesaport Capital Fund aims to bridge this gap by providing accessible avenues for Tanzanians to enter the financial market. By democratizing access to investment opportunities, PesaFund endeavors to empower Tanzanians with the necessary tools, education, and resources to participate in wealth-building activities. Ultimately, the goal is to unlock the potential for financial growth and freedom among Tanzanians, thereby fostering greater economic inclusion and prosperity across the nation.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Capital Appreciation: PesaFund focuses on growing investors' capital over time by strategically investing in various opportunities within the financial market. This approach aims to increase the value of investments through well-planned investment strategies. Competitive Returns: Through the implementation of strategic investment policies, PesaFund endeavors to generate returns that are competitive when compared to other available investment options. This ensures that investors have the potential to achieve attractive financial gains. Effective Risk Management: PesaFund integrates insurance and strategic risk management practices to mitigate potential downsides associated with investments. This risk management framework is designed to protect investors' capital and enhance the stability of their investments. Diverse Opportunities: Investors in PesaFund gain access to a diverse range of investment opportunities within the financial market.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The PesaFund is accessible to Tanzanians and Regional Investors, including: a. Resident and Non-Resident Tanzanians, individually or jointly. b. Parents or Guardians investing on behalf of minors. c. Corporate Bodies registered in Tanzania. d. Local Government Authorities. e. Pension or Social Security Funds from Tanzania or East African partner states, sponsored by Tanzanian/East African corporate bodies with East African citizen beneficiaries. f. Cooperative Societies, charitable trusts, and community-based groups (investment clubs) registered in East African states, without equity held by non-East African entities. g. Other entities approved by PESAPORT, complying with Capital Markets and Securities Authority regulations.

01.05 When was your company established?

2023-08-29

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

3

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Priscilla Mafuru: Background: Certified Public Accountant (CPA) with ten years of experience. Experience: Worked in various companies in the banking sector and audit firms. Yusuph Khalid: Background: Bachelor's degree holder in Computer Science. Experience: Eight years of expertise in the IT field. Adam Zuberi: Background: Experienced in accounting. Current Pursuit: Pursuing a degree in Tax at the university.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://pesaport.co.tz/

01.11 Which industry best describes your project?

g) Financial services

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

PesaFund addresses SDG 1 (No Poverty) by providing financial education and a platform for investing, enabling individuals to build wealth and secure their futures. By fostering financial literacy and offering collective investment schemes, PesaFund empowers people to make informed financial decisions, reduce vulnerabilities, and participate in wealth creation opportunities. This approach supports economic stability and inclusivity, aligning directly to eradicate poverty through sustainable economic empowerment.

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

Pesafund can contribute to the goal of zero hunger indirectly by empowering low-income earners to improve their financial situation. Here’s how Pesafund can potentially comply with the zero hunger initiative: Income Generation: By providing access to financial opportunities such as investments or savings, Pesafund can help low-income earners increase their income and savings over time. This can lead to improved purchasing power, allowing individuals and families to afford an adequate and nutritious diet. Financial Education: Pesafund can offer financial literacy programs or resources that educate users on smart financial management, budgeting, and investment strategies. This knowledge equips individuals to make informed decisions that can enhance their financial stability and resilience against economic shocks, including food insecurity.

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

PesaFund with its income-generating and wealth creation capability enhance families to afford good health services and facilities

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

PesaFund gives learnings and knowledge to people about Financial aspect

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

PesaFund allows all sort of Gender accessibility

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

Investment like in Tanga Bond helps clean water projects in the country

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

PesaFund uses internet and computers that do not lead to bad energy rather clean energy

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

PesaFund provide oortunities to the financial market hence promote good economy of the country

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Technological innovation

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

PesaFund is accessible with sort of genders in the country

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

PesaFund does not cause any unrest since it provide a easy way of wealth generation

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

PesaFund provide an income generation for individuals

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

PesaFund does not contribute to Climate damage however our investing policy are on money markets

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

Financial knowledge and income generating provide a way families can afford water facilities

02.15.01 My startup contributes to the Life on land goal

6

02.15.02 Life on land - Justification for my startup

Financial knowledge and income generating provide a way families can afford land

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Pesafund provide an peaceful way of Generating weath

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Partnership in making investments with everyone across the globe

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

6

06.08 Justification for my startup

06.09 Competitive Analysis

My competitors are the existing investing firms with alot of expirience in the market, however with Pesaport we have a an inovative technological interface to enable investors to acees register invest earn and withdraw funds at less interaction with the office

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Encourage females to partcipate with NGOs like Dot tanzania to get help on with startups