South Africa - Startup under 3 years old

Describe your project or startup in a few words

We offer cost-effective Digital Advertising solutions tailored for high traffic local area advertising.

01.01 Describe your startup in more detail

As a Creative Agency, we identified a gap in the advertising market for an affordable and sustainable solution tailored to local businesses. To address this need, we initiated a pilot project using standard smart TVs strategically positioned in high-traffic locations throughout our city. The feedback and response to the initiative have been overwhelmingly positive.

01.02 What is the main problem you are trying to solve?

We are trying to cut the high advertising costs which are a huge financial constraint, especially for small & medium-sized businesses. and create access to quality advertising for businesses, With only a few key players, the multimedia advertising market in South Africa and across the regions has been monopolised resulting in excessive pricing, this is the primary reason we felt that there was an opportunity in the market for our service offering.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Our Digital Advertising Solution is: Cost-effective, high quality, and offers our clients value for money and direct access to their target audiences within specific communities and locations.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our target market include; local businesses such as retail shops, restaurants, and salons, aiming to boost sales and foot traffic. Service providers such as plumbers and electricians seek leads and clients, while events organizers and real estate agents utilize the platform to promote events and properties respectively. Healthcare professionals, educational institutions, and local government agencies leverage digital ads to reach patients, students, and residents with their services, initiatives, and information. Nonprofits utilize the platform to raise awareness and funds for their causes, while tourism businesses target visitors and freelancers promote their services to local clients,

01.05 When was your company established?

2023-08-15

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Fortune Dlamini, the founder of the ad agency, brings extensive experience in Executive Sales & Marketing from Marriott International. His expertise encompasses brand design, multimedia strategy development for marketing and advertising, as well as graphic design and content creation, including real estate photography.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/blackpremiumca/ https://www.facebook.com/BLACKPremiumAgency/

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

3

02.01.02 No poverty - Justification for my startup

N/A

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

N/A

02.03.01 My startup contributes to the Good health and well-being goal

1 - Strongly Disagree

02.03.02 Good health and well-being - Justification for my startup

N/A

02.04.01 My startup contributes to the Quality education goal

1 - Strongly Disagree

02.04.02 Quality education - Justification for my startup

N/A

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Our Agency seeks to promote gender equality by employing a diverse team of professionals with a huge focus on youth, persons with disabilities and women.

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

N/A

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

N/A

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Our Agency plans to offer career opportunities for the youth as our business and digital advertising network grows we are confident that we will be in a position to hire youth from disadvantaged communities to fill various roles such as; sales & marketing, creative & design, technical and other junior roles.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Our platforms are an innovative solution to the challenge of excessive advertising costs experienced by local businesses.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

By creating low, medium skill and personality-driven jobs that are targeted at the youth our business seeks to contribute to significantly reducing inequality among unemployed youth.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Our digital billboard solutions contribute to sustainability by eliminating the need for frequent printing, reducing paper waste, and minimizing environmental impact. With dynamic content management, advertisers can display multiple ads on a single screen, maximizing advertising space and reducing visual clutter. Additionally, energy-efficient LED technology reduces power consumption, contributing to lower energy usage and carbon emissions. Overall, our digital billboards offer a more sustainable advertising option by conserving resources, reducing waste, and promoting energy efficiency.

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

N/A

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

N/A

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

Dgital advertising plays a significant role in reducing paper waste and combating deforestation by offering a paperless alternative to traditional print advertising methods, thus, eliminating the need for paper production, reducing the demand for timber and thereby lessening the pressure on forests.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

N/A

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

N/A

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

2

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Our digital advertising billboards are positioned in high-traffic leisure settings which are better for media consumption compared to traditional roadside billboards where the advertiser does not have the full attention of the audience as they may usually be driving.

06.09 Competitive Analysis

Outdoor Network, Primmedia, Digiwise Advertising. We offer cost-effective digital advertising solutions ideal for local SMME's

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. We run a mentorship program for female creatives teaching them technical and business skills.