South Africa - Startup under 3 years old

Describe your project or startup in a few words

My project main aim is to bridge the gap between art and functionality esthetics by making art accessible in different forms rather than the traditional form like just a painting but rather making the artwork available in different forms.

01.01 Describe your startup in more detail

Kabelo Moraloki Arts pty Ltd is a South African Brand that specialises with visual art, apparel, home accessories and functional art pieces for individuals and corporate spaces. The objective is to bridge the gap between the art and functionality esthetics by incorporating art into clothing (artwork printed on clothes), home accessories(cushions, lamps, rugs) and functional art (mugs,plates, coasters, Aprons, etc). The target is to make art more accessible through other avenues than just a collection of an art pieces. The other avenue that is currently being explored is art therapy for corporate team building.

01.02 What is the main problem you are trying to solve?

The main aim is to make art more accessible through other avenues than just the traditional way of collecting art. For individuals who appreciate art and design but are faced with the challenge of affordability they can now get access to it by collecting it in different forms as their collectors items.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

The benefits of the products are : Art and functionality - the use of functional items in your living space that unique and artistic. High quality products that inspire and enhance the lives of people. Wide range of products - from art, apparel, home accessories and functional art pieces t shirt, hoodies, jumpers, kitchenware - plates, mugs, coasters, Aprons etc functional art - cushions, rugs and lamps.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The products are targeted at individuals who are looking for unique and special pieces and collectables,

01.05 When was your company established?

2023-01-26

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

N/A

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

Other: Creative Industry

02.01.01 My startup contributes to the No poverty goal

2

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

It will create many jobs as it grows because the end goal is to work with women from previously disadvantaged backgrounds

02.03.01 My startup contributes to the Good health and well-being goal

2

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

3

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

The aim of the startup is to uplift women who in the creative industry to earn a leaving by creating.

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

We aim to use materials that are not toxic to the environment.

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Some of our products are items that are aiming at promoting inclusive justice such as LGBTQI+

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

2

06.03 The product/service could be described as a new technology.

2

06.04 The product/service is an improvement on an existing product or service.

4

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

3

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

06.09 Competitive Analysis

Carrol Boyes is my main competitor as she has been in the industry for far too long but we coming up with the new and exciting products.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes I have recently connected with a female who has a sewing machine that she has been trying to have a use of it so she will be the one sewing cushions when the is a demand.