South Africa - Startup under 3 years old

Describe your project or startup in a few words

We are product based business that sell beauty and health products. Eco-friendly, sustainable bath salts for wellness and relaxation.

01.01 Describe your startup in more detail

My bath salts business specializes in creating high-quality, natural bath salts designed to promote relaxation and wellness. We use sustainably sourced ingredients, including essential oils and minerals, to craft a range of products that cater to various skin types and preferences. Our production process emphasizes eco-friendliness, from energy-efficient manufacturing to biodegradable packaging. We are committed to sustainability, wellness, and ethical practices, ensuring that our products benefit both our customers and the environment. Our marketing efforts focus on educating consumers about the advantages of natural bath products, and we actively engage with the community through wellness initiatives and partnerships.

01.02 What is the main problem you are trying to solve?

People come home tired with stress, muscle pains and stiff joints. They have to go to spas which are expensive and sometimes are inconvenient, or go to pharmacies which are also expensive and they have to stand long ques at the pharmacy.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

We give a spa at home through the diverse bath salts. They give the skin a glow, relieve stiffness in joints and relief stress. My customers prefer my products because they give the aromatic experience, and are convenient and affordable than the current solution they are using.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

People we sell to are the ones dealing with: Health issues Cleanse their skin With stress and lack of sleep Athletes People working long hours and tired people

01.05 When was your company established?

2024-12-14

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

No other owners

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.facebook.com/profile.php?id=100095351506674

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

5

02.01.02 No poverty - Justification for my startup

Our startup aim to create more jobs to individuals

02.02.01 My startup contributes to the Zero hunger goal

2

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

We sell bath salts that aim to help people suffering from arthritis. And also people dealing with stress and lack of sleep, also our products contain many benefits like anticancer properties

02.04.01 My startup contributes to the Quality education goal

1 - Strongly Disagree

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

1 - Strongly Disagree

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

1 - Strongly Disagree

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

1 - Strongly Disagree

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

2

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

2

06.04 The product/service is an improvement on an existing product or service.

4

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

06.09 Competitive Analysis

My competitors are Oh So Heavenly, Lush and Lanie bath and body. We prioritize sustainable sourcing and energy-efficient production processes, significantly reducing our environmental footprint. Our biodegradable and recyclable packaging sets us apart by minimizing waste and promoting environmental responsibility. We use only high-quality, ethically sourced natural ingredients, and provide full transparency about our sourcing and production practices. Our strong focus on community wellness initiatives and educational campaigns on the benefits of natural products enhances our brand’s connection with consumers. We continuously innovate with unique product formulations that cater to diverse skin types and preferences, ensuring a personalized experience for our customers.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?