South Africa - Startup under 3 years old

Describe your project or startup in a few words

Gourmet Iceologists is a premium infused ice company that elevates the everyday experience of enjoying a beverage. We craft culinary-inspired ice cubes using fresh fruits, herbs, spices, and even superfoods, all frozen in various shapes.

01.01 Describe your startup in more detail

Description: Visually Stunning: Our ice goes beyond functionality; it's a captivating centerpiece for any drink. Each ice creation is meticulously crafted, showcasing vibrant colors, beautiful inclusions, and flawless clarity. Culinary Expertise: We don't just add flavor; we infuse it. Our team of passionate mixologists curate flavor profiles that complement and enhance your favorite beverages. Imagine sipping a gin and tonic elevated with fragrant rosemary ice or a sparkling water bursting with the essence of fresh citrus and mint. Health-Conscious Indulgence: We understand the desire for indulgence without compromising wellness. We use natural ingredients, free from artificial colours & flavours. Our superfood infusions, like berries packed with antioxidants or invigorating ginger, add a touch of healthy goodness to your drink.

01.02 What is the main problem you are trying to solve?

While infused ice offers a delightful and elevated experience, it doesn't necessarily solve a core problem in the traditional sense. However, we can frame it as addressing a desire within the beverage market. Elevating the Everyday:Gourmet Iceologists addresses the desire for a more interesting and visually appealing beverage experience. Plain ice cubes can be seen as mundane, and our infused creations add a touch of excitement and artistry to any drink. Flavour Without Dilution:Traditional flavored drinks often come with added sugars and artificial flavors. Infused ice offers a way to enhance the flavour of your drink without diluting it or compromising on health. Customization and Control:Consumers today crave customization and control over their experiences. Infused ice allows people to personalize their drinks by choosing specific flavor profiles that complement their beverage of choice.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Gourmet Iceologists isn't just ice; it's an experience. We transform the humble ice cube into a culinary art form, catering to the modern desire for premiumization and health-conscious indulgence. We are confident that our unique concept, coupled with our commitment to quality and innovation, will position us as a leader in the revolutionizing ice industry. Elevated Beverage Experience: Our infused ice goes beyond basic chilling; it transforms beverages into visually stunning and flavourful creations Health-Conscious Indulgence: We understand the desire to treat yourself without sacrificing wellness. Our infused ice is free from artificial colours & flavours. Superfood options even pack a healthy punch Customization and Control: We offer a variety of infused ice options, allowing you to personalize your drink based on your preferences.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Target Audience: Discerning drinks enthusiasts seeking a unique and elevated drinking experience. Health-conscious consumers who appreciate the combination of indulgence and wellness. High-end restaurants, bars, and lounges looking to add a touch of luxury to their offerings.

01.05 When was your company established?

2023-08-21

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

I am keagile Tabane,a project manager by profession,I have also studied architectural technology but overall a entrepreneur by passion with almost half a decade of entrepreneurial experience in the carwash, catering,events management, copparate stationery supply & mixology.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/gourmet_iceologists?igsh=Y2k5eDl1YnF2NQ==

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

4

02.01.02 No poverty - Justification for my startup

Our starter-up is positioned in a emerging market as such we are creating new opportunities and aim to empower youth with new skill sets and job creation

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification for my startup

70% of our product is water and we have invested in water filtration systems to ensure clean water and no contamints

02.07.01 My startup contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification for my startup

We are in an emerging market and finding Innovative solutions with the traditional ice industry

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

3

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

3

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

5

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

4

06.07 The product/service is a new version of an old product/service.

3

06.08 Justification for my startup

We are in a emerging market & have the potential to create growth and opportunities of new & existing jobs As we navigate in the market we are learning and developing solutions of our own,We have the foundation built from the traditional ice industry

06.09 Competitive Analysis

Our main competition is the traditional ice industry and we have elevated that into infusing ice to create a experience for a target market with discerning taste and reducing dilution of drinks to intensifying the overall taste and appearance

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?