South Africa - Startup under 3 years old

Describe your project or startup in a few words

A marketing tool that automates your digital marketing processes (posts and ads) across all platforms. Colocio’s ai assistant joins your meetings and takes action and gives insight. Eventually we plan to replace marketing agencies.

01.01 Describe your startup in more detail

Our tool currently has the ability to schedule posts and paid campaigns to Facebook and instagram, but we are working to be full suite to carry out Google ppc, LinkedIn, YouTube etc. Where this is different to the likes of HubSpot / sprout social is that Colocio is designed to make it simple enough for a business owner to use but advanced enough so that marketing teams can use it. Ai is foundational in this process and is a first of its kind- globally. Colocio was built to give the user to ask questions of your marketing data to make better decisions. Colocio takes all of your business, competitor data, your best performing posts and best performing ads to allow users to create better content using Ai - this helps make the Ai very specific and personable. This tool has costed more than R1m to build to date and is designed to replace most of what a marketing agency does. Our product roadmap includes, social media posting and ads, billboard advertising, email design, page design.

01.02 What is the main problem you are trying to solve?

To get time to profitable in the quickest time possible. Marketing is often a luxury that larger businesses can afford. Where it can actually have the most impact to small businesses. When I started my first business 11 years ago I couldn’t get the name out there quick enough to keep afloat. Facebook and Google is too complicated to learn and every agency I asked to help was R35-55 000 a month with no guarantees. Colocio will help business owners and small teams do everything from strategise, design, launch and manage their marketing processes.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1) Comprehensive marketing management across social media, media buying, design, analytics and digital billboards 2) User-friendly interface for business owners & marketing teams 3) AI-driven content creation & optimization using business, competitor & performance data; 4) Data-driven decision-making by querying marketing data; 5) a dedicated Ai Assistant tailored to the user and their brand / business.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

1. Business owners / startups 2. Marketing managers 3. Media buyers 4. Brand managers 5. Marketing agencies

01.05 When was your company established?

2023-09-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

5

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Travis- founder - ex-agency director of 7 years. Ai specialist. Chris - director- CEO of a R100m p.a business Dylan - director - COO of Chris’s business Sam- director - full stack developer - coding and contractor management. Stefan - director- UX designer - marketing manager. Designed our frontend and marketing content We have a great mix of expertise across different departments.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.linkedin.com/company/colocio-ai/

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

1 - Strongly Disagree

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

A percentage of our turnover is allocated to WPF on a quarterly basis

02.03.01 My startup contributes to the Good health and well-being goal

2

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

5

02.04.02 Quality education - Justification for my startup

We will be offering free marketing training courses via a learning portal. While this isn’t a core focus, it’s a priority to make more people digitally active and employable.

02.05.01 My startup contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification for my startup

Women will be prioritised for job seeding as qualified / certified Colocio agents. This will be done through a “Hire a Colocio Pro” section

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

This falls into the category of the offering of training and job seeking in South Africa and Africa.

02.09.01 My startup contributes to the Industry innovation and infrastructure

1 - Strongly Disagree

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

1 - Strongly Disagree

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

1 - Strongly Disagree

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

1 - Strongly Disagree

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

1 - Strongly Disagree

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

2

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

Marketing is riddled with data. Only a handful of companies know how to use the data to amplify their activity. Colocio does this. No other platform is structured in our way, no other platform allows you to get advice, automate and strategise

06.09 Competitive Analysis

HubSpot Sprout social Click Madgik Madgicx They are built on old technology and with an old way of thinking. We have designed our tool and functionality to outperform theirs in every aspect.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Still developing the LMS functionality