South Africa - Startup under 3 years old

Describe your project or startup in a few words

Bots Bakers is a small scale bakery specializing in Bread, rolls, buns and other baked goods.

01.01 Describe your startup in more detail

Bots Bakers as a bakery has been operating for 2 years and has 6 production employees, 1 admin staff who is also a director of the company and 5 delivery employees; that is 12 in all. We do a variety of baked goods but our main products are bread and buns. We operated at the local complex which is in the center of our town we also have a walk-in store where we sell our products. We also supply schools that have hostels and educational camps, we work also with police stations and hospitals. Our distribution model differs a bit from your traditional bakery distribution model, we do not deliver to local tuck shops but we deliver door to door with our bicycles. This model was developed because we only have 1 delivery van.

01.02 What is the main problem you are trying to solve?

Bots Bakers was formed out of a need that I identifies in 2020 during the pandemic. With many households losing their income and people looking for affordable yet quality products the bakery industry wasn't having it, instead, the price of bread was increasing. Furthermore, rather than having our customer go to the nearest tuck-shop to buy our bread, we deliver bread right at their doorstep. This is achieved through our unique distribution method which uses modified tricycles that can carry 10 create (100 loaves) this is to also archive our goal of convenience.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. We provide quality locally produced products that are nutritious for everyone in every household. 2. We provide quality products at an affordable price 3. Our products are one phone call/WhatsApp away from your doorstep 4. We support local initiatives and employ local youths

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Target Market 1. Walk-in customers 2. Township residents 3. Police Stations 4. Schools 5. Creches 6.Fast Food Resturants

01.05 When was your company established?

2022-06-23

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Miss Nthabeleng Mofamere is a seasoned professional with a diverse background in administration and management. Holding a Bachelor’s Degree in Public Administration and Management Law with majors in public policy, administration and management, Municipal Management and Administration, Supply Chain Management from University of Free State. she has accumulated over 4 years of experience in this industry. She is one of the founding members of Bots Bakers having been an administrator and manager. The other director is not actively involved in the business

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://web.facebook.com/?_rdc=1&_rdr

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

1. We provide quality primary products such as bread at an affordable price to low income earners 2. We employ youth that have no experience and are unemployable. 3. We run initiatives that aim to donate to the less fortunate

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

We provide quality products that are produced under strict health and safety regulations. We also support local farmers by buying their products that can be used in our bakery

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

We adhere to strict local health and safety regulations to maintain an acceptable nutrition for all who use our products.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

We have trained 6 youths through the inhouse youth development program named Thusa Motjha and the other 6 were trained in partnership with Motheo TVET College and SETAs. All our employees and trainees are 100% youth and from the community of Botshabelo and Thaba Nchu respectively.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

our production line has a 50/50 of both genders

02.06.01 My startup contributes to the Clean water and sanitation goal

6

02.06.02 Clean water and sanitation - Justification for my startup

We work together with the complex management that pays its dues to the local municipality to provide quality water for our production.

02.07.01 My startup contributes to the Affordable and clean energy goal

6

02.07.02 Affordable and clean energy - Justification for my startup

We depend on electricity for production but we are in the process of acquiring a solar system.

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

We adhere to labour laws that protects the rights of employees in terms of work environment and payments and we promote youth employment, we currently have 98% of our staff are youth under the age of 35.

02.09.01 My startup contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

We promote women in the workplace thus we have women in the production line.

02.11.01 My startup contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

We encourage our customers to properly dispose our packaging and recycle or reuse where necessary.

02.13.01 My startup contributes to the Climate action goal

2

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

2

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

2

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

2

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

There is indeed a large number of people that use bread on daily basis we therefore needed to have an innovative way of introducing our products, especially bread. We therefore pride our self in producing products that are locally produced and and fresh as possible, this is what our custier

06.09 Competitive Analysis

1. We prides ourselves with the unique taste of that our people love this is archived through locally sourced ingredients and emphasizing on handmade products. 2. Convenience - is our pillar, rather than having our customer go to the nearest tuck-shop to buy our bread, we deliver bread right at their doorstep. 3. Freshness - Because we are local, we deliver our products as fresh as possible and sometimes straight from the oven if you come to our store.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

We are in the process of establishing another business that is owned by female only.