South Africa - Startup under 3 years old

Describe your project or startup in a few words

EazyAds offers Outdoor Mobility Advertising solutions to business and brands.

01.01 Describe your startup in more detail

EazyAds is a Mobility advertising startup. Through our platform we convert qualifying rideshare vehicles (Uber, Bolt etc) into sleek dynamic moving billboards. Drivers (Micro Entrepreneurs in their own right) download our FREE driver app from Playstores, and register a profile and their vehicle, to be eligible for branded ad campaigns. Each driver does a qualifying round, through the app, which tracks their driving behaviour, where they drive geographically and accompanying metrics, Qualifying drivers with their vehicles are then matched up to a advertisers (business or brand) that wants to advertise in those areas. The drivers earn from each campaign, per kilometre that they travel with the advertisement. Brands and Business then have access to a detailed ad tech analytics dashboard, where they can view their ad campaign performance in real time, providing key metrics such as geographic reach, heatmaps, and data visualization like never before.

01.02 What is the main problem you are trying to solve?

EazyAds provides value on both sides. By leveraging the gig economy drivers, to earn additional income through ad campaigns, but to also provide advertisers with a fresh new and innovative means to reach their target audience, on the move. This medium is also backed up by a independent study done by Nielsen, stating that this type of ad medium has one of the highest memorability and recall rates, within the OOH (Outdoor Advertising Industry) Unlike traditional stationary billboards, we take the brands message head on to their target audience, and we also have no geographical boundaries or limitations such as traditional outdoor mediums.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

- There is a great CSI component, where ad spend directly affects gig economy workers, where we have the opportunity to increase their nett earnings by 20% - We provide measurability through our ad tech dashboard, for each of our campaigns launched providing more accountability to actual ad spend, where traditionally outdoor advertising such as billboards has been near impossible to measure, - the advertising arena is saturated, and our platform has proven to break through the clutter and give brands and small businesses a method to reach their ideal target audience, in a fresh and truly engaging way.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The target beneficiaries, is really two branches namely - The qualifying drivers, that directly earn from the campaigns, boosting their earnings on a monthly basis - Businesses. (small as well) and corporate brands that make use of our platform to reach their ideal audience and dominate In the outdoor advertising arena.

01.05 When was your company established?

2022-08-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

3

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

- Seasoned Entrepreneurs that assist with accelerating success. Having built their own successful business and business acumen that they bring, they are also shareholders in this business.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.eazyads.co.za

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

6

02.01.02 No poverty - Justification for my startup

Yes, our platform has a great CSI component where drivers earn additional income, for driving their normal routes. Many more drivers have signed up to our platform to increase their earnings. Drivers earn between R3000 - R12,000 per campaign.

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

3

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification for my startup

Some of our campaigns are just centred around women, and women drivers.

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Absolutely. We are changing the face of the OOH industry in South Africa, with our proprietary ad tech dashboard, which will change the way outdoor advertising is being measured and planned.

02.10.01 My startup contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

3

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

6

02.13.02 Climate action - Justification for my startup

Yes. For every campaign vehicle that is launched through our platform, we plant a tree, through an NGO, to help offset carbon emissions. EG a 50 vehicle campaign, we plant 50 trees.

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

Yes, as mentioned we actively plant trees as part of our commitment, to combat climate change and offset carbon emissions.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

2

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

2

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

06.02 The product/service represents an entirely new type of product/service.

6

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

4

06.05 The product/service could be described as an extension of a range of products or services.

3

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Yes, our platform provides ad services that is not available from other providers, a specific feature called swarm does what no other medium can do, where we takeover any event or specific location, which no other ad medium can do.

06.09 Competitive Analysis

Billboards Companies Pole Ads Trailer Advertising, Current Traditional Transit advertising (Bus and Taxi) The issue with these is that there hasn't really been much innovation from them. Their grogaprhical reach is limited with being stationary, and with taxi and bus advertising, as with Billboards, there is no real measurement mechanism in place for accountability and transparency.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?