South Africa - Startup under 3 years old

Describe your project or startup in a few words

Soweto Media Movement aims to enrich lives and empower art practitioners (disabled, youth , women). A cultural industry project that provides mass media & living arts, Audio-Visual [Film : TV : Video : Music : Performing]

01.01 Describe your startup in more detail

Soweto Media Movement community art is mechanism to produce, distribute and broadcast community public art, not limited to use the medium for access to education and training, cultural events and participation.

01.02 What is the main problem you are trying to solve?

1. Poverty & Unemployment - to implement a new cultural industry that will generate and apply creative ideas to sustain economic empowerment ; skills development and quality of life - to organize, develop and empower art practitioners in one creative environment connecting people with opportunities and freedom of expression.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Fastest solution to build a brand online. 2. Instant Monetization 3. Intellectual property protection and fair use.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

1. Businesses 2. Art Practitioners 3. Entrepreneurs

01.05 When was your company established?

2023-03-06

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

3

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

1. Video Editors, Producers & Directors 2. Advertising, Marketing & Broadcasting 3. Admin & PR & HR

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

This project will help people grow or start their brand or business with mainstream media earning online.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

My educational and training program within the project provides healthy catering for art practitioners on every workshop

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Our recent partnerships and collaborations workshops provide physical and mental theater activities and exercises that anyone can take part on

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

We host education and training workshops for intellectual property issues to foster fair use and compensation ; how to use ICTs : Access and Inclusion : Audio - Video production classes

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

We partner and collaborate to host women empowerment multimedia panels and workshops to fight inequality and injustice

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Our vision is ; 1. Socio - Economic Transformation - creative economy investment strategy 2. Nation building - unity in diversity 3. Citizen empowerment - cultural capital development (promotion of arts and art entrepreneurs) 4. Local Content - Knowledge production 5..Economic development - creative industry to offer employment, local consumption 6. Investment - resource level available for the arts

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Effectiveness of targeting (children, women and people with disabilities)

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

this project aims to ; - place all information on websites and social media - Facilitate material for audio-video - promote development of recording industries - develop formal licensing agreements and revenue - create a market that is common for audio-video productions - foster entrepreneurship training - enhance capacity of existing institutions - develop economic trade

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

This project aims to : - utilization of support mechanisms - support festivals & diversity of production - Strengthen promotional action - promote private films - promote both manufactures and distribution channels - introduce awards for best artistic achievements -develop international markets

02.13.01 My startup contributes to the Climate action goal

3

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

3

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

this project aims to ; - engage in the cultural, intellectual, scientific, environmental, education or artistic enrichment of the people. - produce , promote and distribute goods and services of a cultural, heritage artistic nature - provide a set of tools and online services that will serve as a channel of communication and knowledge transfer between practitioners & technical experts

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Project aims to -promote music-video through radio, TV, schools, books, research, music festivals & award ceremonies - encourage and support co-productions between artists from different countries -

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Multi Media products & ser vices has been profitable after covid-19 with an increase of implementation and use of ICTs, Audio-Video consumption has an impact of globalization and a fast expanding market .

06.09 Competitive Analysis

I don't have competitors on my creative ideas therefore we collaborate and partner with our competitors to share cultural assets to produce quality and quantity

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

yes. - we have a content creation camp of influencers and content creators - we host multimedia workshops for women once a year