South Africa - Startup under 3 years old

Describe your project or startup in a few words

Ashia Media Group based in Khayelitsha, Cape Town is a dynamic marketing agency specializing in a wide range of services including strategy development, social media management, branding, public relations, and community building for businesses.

01.01 Describe your startup in more detail

Here at our company, we specialize in helping start-ups reach their full potential through marketing and brand development. Through extensive research, we have discovered that many businesses struggle and ultimately fail due to a lack of effective marketing strategies and challenges with digital transformation. Our team is dedicated to providing the support and resources needed to ensure the success of your start-up. Let us help you navigate the complex world of marketing and build a strong brand identity that will set you apart from the competition.

01.02 What is the main problem you are trying to solve?

Our services help businesses with a fighting chance through marketing.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Many startups know they desperately need marketing but cannot afford the services, which is why we are seeking support in-order to have affordable prices.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Each and every small business who want to be competative in their different sectors.

01.05 When was your company established?

2023-11-22

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

No other owners I have 15 years working in broadcasting and publication, own a digital magazine, worked in a social media marketing agency.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://ashiamediagroup.my.canva.site/marketing--agency

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

We are contributing for entrepreneurs to stay in business, not only are we offering the services, but we teach digital literacy on how to stay ahead of the game in an ever-evolving world.

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Digital skills give entrepreneurs a fighting chance.

02.05.01 My startup contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Digital literacy

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

2

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

3

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

4

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

06.09 Competitive Analysis

In our community we haven't identified one but what makes us stand out is our approach to clients and being able to offer something different every time.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, I already have been working on a proposal to teach high school kids about social media and the dangers of it and various events to teach entrepreneurs about digital marketing.