South Africa - Startup under 3 years old

Describe your project or startup in a few words

This device/app seeks to provide a safety cushion for farmers in the livestock sector. This will enable livestock to have an identity in which can be tracked, traced and in some instances curb outbreaks.

01.01 Describe your startup in more detail

The app should do the following: * Identify each cow/livestock uniquely with a QR-code (tail tag) * Scan QR-code or brand mark and provide data on the owner/farm/breed/age * Link each cow/livestock to its owner * Transfer ownership from old owner to new owner * Confirm movement and transportation from farm to farm, auction, breeding farm, grazing land etc. * By-pass DNA labs in terms of linking new born calves/kids to their mothers and provide lineage data. * Provide location for each cow/livestock based on the farmer’s information and pinned location. * Provide farmers data (locations, race, feeding practice, amount of cattle owned) * Provide livestock valuation data linked to weekly market rates. Which a spreadsheet will be used as surety at financial institutions to secure loans. * Data should be accessible by SAPS, SARS, DAFF, financial institutions (at cost)

01.02 What is the main problem you are trying to solve?

• Regulate the livestock sector. • Curb stock theft and disease outbreaks • Provide data and information

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

• Farmers will enjoy the security of their livestock. • The National Prosecution Agency and state will be able to prove cattle ownership and prosecute successfully in cases of theft. • The Agriculture industry won’t stop completely when disease outbreaks occur, a quarantine will be area specific and not the entire industry. • Farmers will access loans. • Farmers will access markers without having to pay middle men or agents when selling their livestock.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

• Livestock farmers between the age of 18 - 85 in South Africa. • The Department of Agriculture Forestry and Fisheries. • The South African Police Service. • Livestock pharmaceuticals companies • Financial institutions of South Africa

01.05 When was your company established?

2021-09-15

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

N/A

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://za.linkedin.com/in/andile-mbele-a5095118a

01.11 Which industry best describes your project?

l) Farming

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

We are in the security of livestock which protects food security and livelihoods of citizens and farmers in the country but also the concept can be replicated across other countries in Africa which further threatens economic activity and perhaps inter-trading among states.

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

Indirectly we aim to put quality beef in households and promote protein as a source of energy.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

As we regulate the livestock sector, this enables the industry to produce quality and healthy beef free from disease and the wellbeing of farmers, consumers and animals.

02.04.01 My startup contributes to the Quality education goal

5

02.04.02 Quality education - Justification for my startup

Through secondary learning, citizens will have knowledge of livestock, the value chain, the impact of the sector being preserved and opportunities in the livestock industry.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Through access to market, loans and security; gender equality is catered for and encouraged.

02.06.01 My startup contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

The app’s realization will have a multiplier effect on employment in numerous sectors not just in agriculture.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

This innovation is in agricultural technology and strengthens the infrastructure of the sector.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Black farmers and female farmers will have the same market opportunities. In 2019, the agricultural sector in South Africa was faced with an outbreak of FMD (Foot & Mouth Disease) which negatively impacted on smallholder black farmers. The lack of industry regulatory bodies and measures to mitigate the sector forced farmers into debt and the loss of cattle. We recognized this issue and sought to develop an application to regulate livestock movement to curb disease outbreaks and provide a market valuation for farmers through e’Sibsyeni AgriTech.

02.11.01 My startup contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

From the methane gas produced by cattle, we will be able to measure it and propose feed stock that will reduce the gas emissions.

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

1 - Strongly Disagree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

This service is a uniquely South African solution to the livestock sector. It’s not only based on farming systems but incorporates the law, financial services, data management, identification and health. This unique proposition has not been seen or developed as if and if there is something similar, it is not to this scale or depth.

06.09 Competitive Analysis

 Millennials  Baby boomers  Livestock farmers  Livestock owners  Financial Institutions  Government  South African Police Service  Women 18 – 50  Men18–65  Mass Market

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?