South Africa - Startup under 3 years old

Describe your project or startup in a few words

Umdali Wamaqanda is an enterprise founded by Umbuso Chiefdom Pty Ltd, the egg enterprise is currently worth 3 million, and needs funding to afford infrastructure and a working water & electricity system on the farm where it operates.

01.01 Describe your startup in more detail

Umdali Wamaqanda is an egg enterprise which aims to serve the community of vanderbijlpark, sebokeng, germiston. Our target market is households, cretches, hospital canteens, restuarants, fast food and spaza shops, feeding schemes, food security NGO's. This enterprise is at its starting capacity, using 5000 layer chickens to lay fresh produced eggs, and the eggs are sold to the community. The current value of this enterprise is 3,5 million rand , with its most expensive input cost being chicken feed. The main objective of this enterprise is to serve its community, create its footprint, produce quality, affordable and safe food products into the community, and to prepare its compliance to enter the commercial market. Due to an electricity crisis involving Eskom cutting off the electricity at the farm, the farm is without sustainable and adequate electricity for its operations and importantly to pump water from the boreholes. The enterprise is in need of a solar system and infrastructure.

01.02 What is the main problem you are trying to solve?

The enterprise aims to solve food insecurity, by serving its surrounding community by providing eggs that are affordable, safe, accessible in distance and consistently available. This enterprise aims to employ persons who stayed on the farm prior to the enterprise being registered, aims to invite university and college students who want to come and practice egg production with their facilitators so that this activity can facilitate skills transfer. The enterprise aims to employ unemployed graduates in agriculture. This enterprise aims train and employ disabled people particularly who are deaf owing to the specialized skills of the CEO who has a qualification in South African Sign Language (Wits) , Safety management (UNISA), Bachelor of Nursing (VUT). The chairperson of the project is very passionate about skills development and empowerment of disabled persons. The enterprise also aims to decrease shortage of eggs, egg prices and increase the GDP of South Africa.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Eggs are an easy nutritious meal enjoyed by 90 % households in South Africa. Eggs are easy to make , quick to get ready, can be used for eating with bread , pap, salad or in salad wraps. Eggs are used to bake by many bakeries. My eggs are affordable, fresh and safe to eat. Eggs can be used to decrease nutrition deficit in malnourished persons who struggle to gain weight are a high source of protein. Eggs can be stored up to 30 days at room or below room temperature don't really need you to have a fridge.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Households for daily consumption, Bakeries, Fast food shops, Restuarants, Cretches, Hospital Canteens, Feeding schemes, Food security NGO's for food parcels.

01.05 When was your company established?

2022-09-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

3

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

1. Hon. Senytso Morake - Chief Operations Officer & Shareholder of Umbuso Chiefdom (Pty) Ltd. Production Manager of Umdali Agriculture Project. Masters of Agriculture (CUT), BSC Hons Agric (NWU), NDip Agric (TAUNG COLLEGE OF AGRICULTURE), HC & Competence in Necropsy Techniques and Specimen Collection (UP), Current Lecturer, Assessor and Moderator in Agriculture (VUT). 2. Professor Dr. Johannes Modise- Shareholder & CFO of Umbuso Chiefdom (Pty) Ltd, Project Manger of Umdali Agriculture Project. PHD (NWU) (FWISA, MSACI) Head of Department: Natural Sciences (VUT)

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

l) Farming

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

My enterprise will provide affordable prices of eggs by selling straight from the farm to the households at affordable prices, and promote access by allowing households to walk in to buy eggs. My enterprise will service feeding schemes and NGO's of food security at affordable prices.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

My enterprise will employ the unemployed people who were living on the farm prior to the enterprise being registered so that they can afford food other than food available on the farm, the enterprise aims will resuscitate productivity to promote availability of food on the farm for both people staying on the farm and households around the farm to end hunger. This enterprise to also further aims to skill those who were staying on the farm to allocate land for subsistence farming to promote more availability of food on the farm to use the fertile soil available to them to end hunger, produce even more food and decrease dependency of buying expensive processed foods from retail store if they cannot afford.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

The enterprise will ensure safe and good practices during food production to prevent food borne diseases or disease of chickens , as part of primary prevention of human illnesses, to promote the health and wellbeing of the community. My enterprise will ensure food safety and also ensure immunization of our chickens and food compliance so that we protect the health and wellbeing of the community. Our enterprise will promote affordable food to the community to prevent nutrition deficit diseases in the community so people can eat affordable balance diet and so that those on chronic medication can afford to eat and not default medication due to not affording to food.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

My enterprise wellcomes all ages, disabled especially deaf, students from university & colleges, and others who are uneducated and seek skills courses. My enterprise will train the existing workers to perfect their skills and improve their agriculture knowledge and introduce them to new technology used in farming. Our enterprise allows students already studing agriculture to come do their practicals in poultry or egg production accompanied by their assessors or facilitator. This enterprise aims to facilitate skills transfer from university students who visit the farm for their practical education to the unskilled workforce on the farm. This enterprise aims to apply in the near future for accreditation of short skills courses of poultry production so that we can offer quality skills development or skills education to the community so that they can be employable in the agriculture sector.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

The Umdali Project has very few female employees, yet the project aims to train females and appoint them in leadership positions to promote gender equality in the high positions of management.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

The Enterprise has received ist water rights declaration from the municipality, the emfuleni municiaplity has confirmed that the farm is without the water pipes and sewage pipes of the Municipality. Therefore, the enterprise is raising money to ensure that we have an adequate electricity system using solar power that will allow the enterprise to pump clean water from the boreholes which water can be used for drinking eating, farming, and for sanitation. The enterprise has opted to install two new toilets that will use a septic tank to promote adequate sanitation and prevent sewage from contaminating soil.

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

The enterprise aims to stop using conventional electricity and start using solar power for all its energy. Solar energy is affordable compared to prepaid and conventional eskom electricity especially for farm operations.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

My enterprise aims to employ people who were living on the farm and who were unemployed, aims to promote decent and safe farm work, with fair and decent remuneration. My enterprise will provide skills training and development to improve the skills of the unskilled workers and promote them and increase their salaries after they achieved skills qualifications. My enterprise will produce skills and produce products and thus the economy of South Africa and the gross domestic product.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

My enterprise aims to introduce technology that makes farming better, safer, quicker to people who know traditional farming. My enterprise will use 4th industrial infrastructure such as drones that will be used as security tools, temperature and climate monitoring tools, environment monitoring tools for pests and insects monitoring and other innovative technology to do farming. This will also train students who study agriculture to use such tools for agriculture in the 4th industrial revolution to improve agricultural methods and manage risks that are there in agriculture such as short staffing, climate change and security.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

My enterprise will treat those who are skilled and unskilled in the workplace with equal respect, dignity fairness and help. My enterprise will better and focus more on those who are unskilled and at risk of job insecurity, to assist them to gain skills so that at the end of the project they are employable to other employers or can use their skills to survive and to continue depending on their skills to make money. My enterprise will promote equality by promoting fair and equal opportunities of development and empower to all my employees, students, disabled persons and all stakeholders of my company.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

My enterprise communicates and engages and invites the community from nearby settlements about our eggs and services available for them at prices they can afford including them in the affoardability bracket. Our opportunities include all persons from all works of life who are unskilled, skilled, disabled, and all stakeholders who are interested in our opportunities. Our enterprise implements good practices during food production to promote the food safety of the city, human settlements or community that supports us. Our enterprise promotes skills that will empower the community to rely on them self to solve food security problems that affect them making these cities or human settlements self reliant, self sufficient and resilient. My enterprise uses sustainable practices that are eco friendly such as less fossil fuels for energy but solar power and septic tanks instead of sewage system to protect the soil and decrease risk of soil contamination so our soil can be safe and reusab;le

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

My enterprise aims to use solar energy powered electricity so that we don' t use conventional electricity that we do not afford or unable to pay for responsibly.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

My enterprise does not have any activity that produces emission of smoke into the air and has a do not burn waste policy that ensures that our waste is taken to a dumping site every week so it can be properly managed, to prevent burning waste that can cause global warming, burning of the ozone layer and climate change.

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

My enterprise has a no water dumping policy and uses septic toilet method for sanitation to prevent risk of sewage flowing into water which prevents affecting the biodiversity under water .

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

My company is based on a farm therefore we have a no burning bushes policy, our grass on the field is cut dried and rolled and sold to nearby farmers for have cows this promotes sustainable use of terrestrial ecosystem, prevents fire disasters and biodiversity loss and manages forests in an economic and sustainable way.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

My enterprise promotes leadership that is democratic for decision making , and is promotes transparency and accountability at all times during all processes and during policy making so that peace and justice can be promoted throughout all levels of the company, and so that all stakeholders can feel included and considered and protected during decision making. The enterprise also has a steering committee and a disciplinary committee with voting rights that ensures that fair and just processes are followed during decision making processes, this promotes peace, justice and accountability in the institution.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

My enterprise aims to operate in partnership with the community which buys its products, the municipality, the department of agriculture and rural development, other farmers, universities, colleges and the skills development accreditation authority, to ensure that the enterprise reaches is main goal to be compliant, serve the community, make its footprint and enter the commercial space.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

3

06.05 The product/service could be described as an extension of a range of products or services.

1 - Strongly Disagree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

Our enterprise is selling an existing product that is better than my competitors because it is more affordable, accessible fresh from point of production, and has a South African name " Umdali wamaqanda" that means " the Creator or God of eggs". The brand is unique and catchy and easy to remember and is trusted because of its local South African name or feel. The eggs are already being sold in the community using a pilot number of layer chickens . The number of layers needs to be increased to 5000 for the startup so that we can meet the demand of affordable and safe eggs that is not being satisfied in the community.

06.09 Competitive Analysis

Pick n Pay, Shoprite, Other egg producing farms, egg depots, shops and other retailers, what makes me stand out is the affordability and the name of my enterprise and how I market my brand on social media . My enterprise has a South African product feel that I bring to my customers that makes them trust my brand better than other brands.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, my enterprise is trying to increase the employment of more woman in agriculture, training of more woman to have agriculture skills, and supporting more businesses that a woman owned by procuring their supply. I encourage more and more women to be trained in scares agriculture male dominated skills that can improve their employability in agriculture such as skill in poultry management, tractor driving, agriculture drone operation and other.