South Africa - Startup under 3 years old

Describe your project or startup in a few words

provides smallholder farmers with quality farming inputs(seeds and fertilizers),harvest storages,market linkages and training.

01.01 Describe your startup in more detail

Ortune group:Provides smallholder farmers with quality farming inputs (seeds and fertilizers), harvest storages,market linkages, training, enabling farmers to increase their production capacity, yield and income.While using the collected data to provide them with financing, installation and maintenance of ICT technologies,clean energy and water management solutions. How it works: Smallholder farmers can order goods any time through SMS, mobile app,social media.While, using the collected data to develop and provide them with financing,installation,maintenance of ICT technologies,clean energy and water management solution

01.02 What is the main problem you are trying to solve?

-Smallholder farmers experience challenges when it comes to accessing farming inputs (seeds and fertilizers),due to trading barriers,high upfront costs,lack of knowledge and lack of infrastructure. -Smallholder farmers struggle with access to markets,leading to poor economic returns. -Financial products are rarely available to smallholder farmers due to lack of data and limited growth opportunities of their businesses.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Ortune Group competitive advantage: -Smallholder farmers can order goods any time through SMS,mobile app,social media.While,using the collected data to develop and provide them with other products and services . -Smallholder farmers and independent retailers are offered lower prices if they team with others this incentivises them to share Ortune Group products and encourages them to buy

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Smallholder farmers and farming co-operatives.

01.05 When was your company established?

2023-03-05

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Qualified Mechanical fitter and Mechanical engineering and information technology dropout(UNISA).

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

l) Farming

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

By giving people opportunities and improving their lives.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

We combat food insecurity in South Africa and Africa.

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

It provides people with health food.

02.04.01 My startup contributes to the Quality education goal

6

02.04.02 Quality education - Justification for my startup

It provides people with training.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

It provides women Smallholder farmers with seeds and fertilizers and other products.

02.06.01 My startup contributes to the Clean water and sanitation goal

6

02.06.02 Clean water and sanitation - Justification for my startup

It provides people with access to water.

02.07.01 My startup contributes to the Affordable and clean energy goal

6

02.07.02 Affordable and clean energy - Justification for my startup

It provides people with access to clean energy.

02.08.01 My startup contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification for my startup

It creates job opportunities for people.

02.09.01 My startup contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification for my startup

It provides people with infrastructure for water and electricity access.

02.10.01 My startup contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification for my startup

Improve smallholder farmers income.

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

It combat food waste as a result of post harvest losses.

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

Clean energy access and combat deforestation

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

5

02.15.02 Life on land - Justification for my startup

It promotes farming.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

5

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

Ortune Group competitive advantage: -Smallholder farmers can order goods any time through SMS,mobile app,social media.While,using the collected data to develop and provide them with other products and services .

06.09 Competitive Analysis

Ortune operates in a highly competitive market environment and competes with the following: -Bricks and mortar retailers . -Bricks and mortar distribution companies. Ortune Group competitive advantage: -Smallholder farmers can order goods any time through SMS,mobile app,social media.While,using the collected data to develop and provide them with other products and services . -Smallholder farmers and independent retailers are offered lower prices if they team with others this incentivises them to share Ortune Group products and encourages them to buy

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Provide women Smallholder farmers with access to markets and farming inputs.