South Africa - Startup under 3 years old

Describe your project or startup in a few words

Puo Publications & Production is a digital media production, broadcasting and publishing company based in Mabopane, Pretoria. We run a digital magazine and newspaper, online radio and television channel. Re Phedisa Dinepe le Mafoko 🌬🎙📲

01.01 Describe your startup in more detail

The services we offer at Puo include branding and marketing, advertising, journalism and translation. We use our digital/visual magazine and newspaper to inform, expose, enlighten and promote local news. Our creativity is rooted in cultivating as well.as upholding cultural morale. We publish our news in Setswana and English. The Setswana articles we write promote indigenous language and appeal to improvished groups of people.

01.02 What is the main problem you are trying to solve?

Lack of information, stagnant businesses and unemployment. By publishing news that inform and enlighten, I offer information that improves the minds and lives of my audience. I use my media channels to market and advertise slow/stagnant businesses. I also offer employment opportunities by posting learnerships, intenships and job posts. In my community (Mabopane) I am trying to eradicate crime by collaborating with whistle-blowers to report on criminal activities. I am also trying to create a safer environment for children to live in.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

By using my advertising service, clients have access to a wider audience targeted through the infusion of my creativity and innovation. My translation services aims to assist individuals whose English proficiency is low and turn their ideas into tangibles. As a visual journalist, graphic/fashion designer and content producer, my customers are guaranteed an elevating service of social media management, artist promotion and business marketing. My empathy and discernment allow me to identify areas of growth by using aligned tools to build progressive brands.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Rising artists who wish to promote their work Businesses/organizations who want to advertise Students/community members who need their documents or ideas translated

01.05 When was your company established?

2022-06-22

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

N/A

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://puopublications.wixsite.com/puopublicationsprodu

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

5

02.01.02 No poverty - Justification for my startup

My company intends to lessen unemployment by offering job posts. We also intend to investigate unfair dismissals, nepotism and corruption to allow everyone access to equal opportunities.

02.02.01 My startup contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

3

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification for my startup

My company uses its news channels to recognize and celebrate young female artists and entrepreneurs.

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

By offering digital services, I ensure that minimal resources are required for my target market to support my work. I also use minimal resources in the production of my creative work.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

I evaluate the working conditions of various groups of people ensuring they are fairly and equally treated. My company also publishes opportunities for the unskilled and unemployed.

02.09.01 My startup contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification for my startup

Ensuring that environmental resources are not over-consumed by working remotely.

02.10.01 My startup contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification for my startup

I target marginalized groups of people whose stories are not covered by big media companies. I ensure their grievances are addressed and their achievements celebrated.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

My news services uses investigative journalism to expose crime and corruption thus contributing to safe communities.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

The circulation of my news and magazine occurs digitally contributing to less papers harming the environment.

02.13.01 My startup contributes to the Climate action goal

1 - Strongly Disagree

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Publishing news that recognize everyone's issues and awards hard-work.

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

In addition to the digital news and magazine my company offers, we also use gallery exhibitions to distribute news which is a new way of news delivery.

06.09 Competitive Analysis

Bona magazine, TrueLove, Vogue Magazine, Sunday Times, SABC, DSTV What makes me stand out from my competitors is my creativity, adaptiveness and ability to relate with various groups of people. As a qualified teacher, fashion designer, graphic designer and creative writer i exist in multiple industries which allows me to influence these groups of people because of experience and relatability. I am constantly learning anf evolving, putting my creativity into practice so I can grow.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. I seek and collaborate with them I publish their stories