South Africa - Startup under 3 years old

Describe your project or startup in a few words

New Age African Goddess is a movement and brand that was created with the aim of addressing issues affecting the modern day African woman. Our values are compassion, community & co-creation.

01.01 Describe your startup in more detail

Through our blog, social media platforms, speaking engagements, events & products, we help women attain independence by being healing and sustain themselves. This is done through our specialized Sustainability and Wellness Programs. These programs are designed specifically with the African woman in mind. Our services include online and face to face coaching, events and workshops, sustainability products and Afro-punk inspired accessories and merchandise, which are designed to help women be more proud of their rich African heritage. The Sustainability Program teaches Urbang Gardening, Clothes making, DIY hygiene & Beauty products. The Wellness program focuses on mental, physical, spiritual wellness, as well as holistic healing.

01.02 What is the main problem you are trying to solve?

Hunger in urban & rural areas by learning who to grow organic food. Lack of sanitary wear in rural areas Helping eradicate illness by teaching women on dangerous toxins ingested and absorbed daily, and how to avoid such. Helping young women really more on themselves and relying less on social grants. (Poverty)

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

African girls and women who struggle to buy food, cosmetics, hygiene products and clothing. Women who suffer from lifestyles based illnesses. Women who struggle to connect to other women due to their unresolved traumas and issues.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Young African girls and women who have access to the internet . Women who are aimin to lead healthier and more sustainable lifestyles. Women who rely on social grants to survive.

01.05 When was your company established?

2022-07-11

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Chemical manufacturing, Sustainability, Water Treatment, Quality Control, Social Media management, Content Creation

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/new_age_africangoddess?igsh=NWVraDlpM2hjODIw

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

By teaching young and underprivileged African women how to grow their own food, teaching how to upcycle old clothes and how to use recycled materials to make new clothes, as well as how to make their safe hygiene and beauty products. With these skills women become less dependent on money and social grants.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Urban farming teaches different kinds of techniques to grow food an any kind of space and area.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Our wellness program teaches women on the types of toxins present in our food and products we use daily. We teach ladies on how to make their own safe and cost effective beauty products. Wellness program Aldo teaches how to take care of mental, physical and spiritual well-being.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Our education system in South African unfortunately doesn't not include basic survival skills. Such as how to grow food, make clothes, build shelter or purity water. These are the gaps we hope close.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Many young girls are forced to leave school due to not affording sanitary wear, or teenage pregnancy because they believe they need to be sustained by their male counterparts. Teaching and giving women tools to be self sustaining atleast allows young girls the opportunity to fend for themselves and stay in school.

02.06.01 My startup contributes to the Clean water and sanitation goal

6

02.06.02 Clean water and sanitation - Justification for my startup

Our sustainability program coaches women how to feed, clothe and heal themselves. We plan to expand our program to coaching on alternative shelter and water purification.

02.07.01 My startup contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

3

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

3

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Our works aims to breach the hunger gap through Urbam farming

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

By knowing how to grow our own food, clean outer water, healing and clothing yourselves in such a way that does not negativity affect the environment.

02.12.01 My startup contributes to the Responsible consumption and production goal

3

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

3

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

2

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Our values are "Community, Compassion and Co-creation.". We believe that working together we can create a sustainable lifestyle for all

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

2

06.04 The product/service is an improvement on an existing product or service.

2

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

While Sustainability is a big issue in the world, Social Sustainability is often overlooked. More emphasis is usually placed on the environment. Our services are unique because this is information that is nore readily available or taught in our schools. Coupled with products such as menstrual cups, it is a unique offering.

06.09 Competitive Analysis

There are not a lot of Sustainability coaches in my country. There is very little competition which puts us at an advantage. Our main competitors are retail shops selling similar beauty & hygiene products. Our intellectual property is unique and stands out.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?