South Africa - Startup under 3 years old

Describe your project or startup in a few words

Poverty has a home in Africa” writes Bessie Head in her book Village People. Genetics, diet, exercise, all of these factors have shown to be the key determinant of longevity. Researchers have discovered another way to predict our lifespans, our zip codes.

01.01 Describe your startup in more detail

Favoured Culinary is a multi-faceted production house, specializing in both bread and confectionery products. We started this business out of a deep passion for cooking and a desire to improve people’s lives. The motive behind the establishment of Favoured Culinary is to produce mainly bread line items at an affordable price yet still maintaining the quality, the goodness and nutrients in bread. We believe we can produce more for many for less. Favoured Culinary has a bakery based in the township of Clayville Extension 45. The area has many residents, most of them being people who are pensioners, the unemployed and children. We leverage on the fact that the area is developing and we are the most easily accessible bakery in the area. Our products come 30 percent less than our competitors which makes it more affordable for our target market. Instead of competing with our competitors we have chosen to collaborate and add value to our customers when they purchase our breads.

01.02 What is the main problem you are trying to solve?

We at Favoured Culinary would like to take the initiative and respond to 9 of the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries - developed and developing. Which list as follows End poverty in all its forms everywhere End hunger, achieve food security and improved nutrition Ensure healthy lives and promote well-being for all at all ages Quality Education Economic Growth Ensure sustainable consumption and production patterns Take urgent action to combat climate change and its impacts Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

At the moment our products (mostly sandwich bread) has grown to be the most popular line item. Our Products offer a solution to end the flawed or broken food system and offers food security which ends hunger, ensure healthy lives, promote well-being for all ages. 1. Our Next Step to Build a Better Future: To collaborate with an insurance company in that, we want every R1 spent buying a bread line item by our customer to go towards a premium of a policy that has been especially created for low incomes earners. Be it:- 1. An Education Policy 2. Life Insurance 3. Funeral cover These policies will will have way to prepare our customers for the future and alleviate the cycle of poverty. This will also promote collaboration and grow the economy. 2. Malnutrition Bread Bar Treatment We are currently working on developing a 80g bread bar that is filled with minerals and vitamins and is high in energy for treatment of children who have been diagnosed with micronutrient under nutrition.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our products are aimed for the low to middle income earners, consumers of bread and bread line items.

01.05 When was your company established?

2021-07-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

My name is Lwandile Mnguni. I come from a background of maritime, supply chain and road freight, acquired my diploma in International Trade and Transport at College for Business and Maritime Studies. I am the former Director of Aweze Amalahle, which was a company that focused on the distribution and transportation of coal within South Africa. I had the role of being a Warehouse controller at Radiant lighting and Max and Blaze and part of the logistics team at Flamite and Freight controller at CFR Freight which was the start of my career. I ventured into culinary in 2020 and obtained my certificate in Fresh meat processing and trained with Chipkins Puratos as a baker. I have worked for Food Lovers Market as a Counter Hand and Baker. I have more than 4 years in baking, food safety and customer service. I am well skilled in inventory, buying and have excellent communication skills. I am currently studying Consumer Science in Food and Nutrition with UNISA.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://za.linkedin.com/in/favoured-culinary-676b24268?original_referer=https%3A%2F%2Fwww.google.com%2F

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

6

02.01.02 No poverty - Justification for my startup

I provide a resource that easily accessible to improve lives of people. It's a basic necessity that has a possiblity to improve lives. The projects we are currently working on have a huge capability make peoples live so much better.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Our affordable products enable even the poorest of people to fill an empty stomach and gives enough carbohydrates, energy, fibre and fats that the body requires.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

The inability to eat a full meal leads to poor concentration. The frustration for bread winners that lack money for basic food leads to mental health illness, alcohol abuse to bury sorrow of not being able to support their families. Our products offer a solution.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

With the projects we currently working on, we aim to eliminate children to stay at home after a loss of a parent or after matriculating.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

We have females employed at Favoured Culinary

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Our employment policies are fair.

02.09.01 My startup contributes to the Industry innovation and infrastructure

1 - Strongly Disagree

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Favoured Culinary has employed only females.

02.11.01 My startup contributes to the Sustainable cities and communities goal

1 - Strongly Disagree

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

1 - Strongly Disagree

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

6

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

We are in talks with companies to collaborate and build a better future

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

2

06.04 The product/service is an improvement on an existing product or service.

1 - Strongly Disagree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

Unfortunatley, there is no innovation to what we produce however we are working on adding value by buying/purchasing our products.

06.09 Competitive Analysis

Albany, Sunbake, Blue Ribbon, Sasko, Other local Bakeries It has a human touch. our breads have stickers on them for easy identification and we promise the best home made products.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?