South Africa - Startup under 3 years old

Describe your project or startup in a few words

Yell as the name suggests a loud, sharp cry of pain. YELL to us is an acronym and it stands for Yours Entrepreneurship Life or Language. Our aim is to connect local entrepreneurs to investors/thought leaders via business podcast and web & mobile app.

01.01 Describe your startup in more detail

Our aim is to invite Entrepreneurs to share their experiences through multimedia intervention – Yel-Podcast, to have discussions based on their journeys of starting or running a business. In our experience we deeply understand the language and the life of entrepreneurship is dull and poor for businesses in the South African republic, especially the start-ups. Therefore, we will fight to help SMME’s to find the ground-breaking solutions that include us inviting protentional investors, industry experts, and ambassadors of the departmental financial institutions respectively. This will help guide the invited entrepreneur in finding better solutions from different opinions of the industry experts at the spot.

01.02 What is the main problem you are trying to solve?

According to the research, South Africa’s supportive environment for entrepreneurship is rated lower than global averages, there are positive signals in increased early-stage businesses by SA Women and Youth. The results prove a significant growth of 17.5% in 2021, up from 10.8% of 2019, and those owning operational businesses for at least 3.5 years, was at 5.2%, up from 3.5%, ranking South Africa 45th out 50 countries in GEM National Entrepreneurial Context Index. Generally, there is still a high failure rate of startups, high business discontinuation rate, fear of failure, poor adoption of digital technology and poor confidence of entrepreneurs. These worst signals are driven by post-COVID-19, Loadshedding and the bureaucracy to struggle with the red-tape. There is still much more to be done to enable the SMME’s.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

The South African podcast industry is posed for a huge growth in the coming years. The data found that along with an increase in the amount of content being created and watched, podcast marketing revenue is set to climb rapidly as businesses take advantage of the medium. Additionally, it was found that the number of south African podcast listeners will grow to 4.8 million by 2027 – up from 3.2 million in 2023. This makes podcasts an essential part of the digital media landscape going forward. In comparison of other countries, in the United States by 2024 RSA is expected to generate the highest revenue in the Podcast Advertising market, with an estimated revenue of $2.6 million. This rise leverages local brands to reach a growing audience of digital savvy consumers.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Yel-Podcast is one the key multi-media projects of the Kasi Digi Tech Studio (KDT Studios), a division of Million Benefits Pty Ltd. Our solutions cater to the fragmented market, focusing on addressing the needs of underserved businesses in geographically isolated areas, prioritizing those in townships with modest profits, struggling to secure funding and yet scaling up from early stages to attract potential investors. What makes us unique is the fact that we help investors viewers to explore the untapped potential and unique strategies of the resilient businesses that often go unnoticed in the mainstream media or publicly. Amongst our competitors in the market, we paid closer attention as to how they project themselves during interviews, practicing scripts, staging content etc. With us is way different, we don’t pretend to be robots, nor scare people rather allow users to feel more comfortable and welcomed.

01.05 When was your company established?

2023-01-01

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

3

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Mr. Masamkele Thandolwetu Maqavana is the only director, Project Manager and Founder, and has maintained 7 years of experience in entrepreneurship, 5 years as business developer, 3 years as project manager and back/front end developer. He pursued his studies from the University of South Africa with a purpose of completing a diploma in Information Communication Technology studies, achieved an award from SAICA ED, completed business training with NYDA & GEP, and recently obtained certificates in Project Management, Digital Marketing (YouTube), and Application Development certificate from Learning academy. Ms. Thandolwenkosi Maboyana is a Business Analyst in the business, and has 3 years of experience as Business Analyst and Developer in both outside & inside the ICT sector, with an NQF Level 5 certificate, graduated from the Tshwane University of Technology and now with NQF Level 6 in Administrative Management. Mr. Bandile Bethuel Tuswa has vast experience as a Software Quality Assurer

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://maqavanamasamkele.wixsite.com/kasidigitechstudio

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Our podcast app and channel shine a spotlight on the hidden gems of the business world, showcasing overlooked entrepreneurs and their journeys to success. We help people tune to explore the untapped potential and unique strategies of the resilient businesses that often go un-noticed in the mainstream media. By pursuing these objectives over a 3–5-year timeframe, a startup business podcast can position itself for sustained growth, impact, and success in the long term, solidifying its position as a leading player within its industry or niche. A thousand of jobs will be created through the leveraging platform which enables each startup an opportunity to grow each day and be sustainable for job creation.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Support for SMMEs: South Africa's entrepreneurial ecosystem lags behind global standards, especially in supportive infrastructure. Yel-Podcast aims to bridge this gap by providing a platform where entrepreneurs can share their journeys, lessons, and challenges, thereby fostering a supportive community and practical insights. Yel-Podcast is more than a platform; it is a catalyst for change in South Africa's entrepreneurial landscape. By amplifying voices, sharing knowledge, and facilitating meaningful connections, we aim to foster an environment where startups and SMMEs thrive despite systemic challenges. Through strategic partnerships and community engagement, we are poised to make a significant impact in addressing hunger for success among aspiring entrepreneurs across the nation. In summary, Yel-Podcast stands ready to empower, inspire, and elevate South Africa's entrepreneurial spirit—one podcast episode at a time.

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

Entrepreneurial Stress: The entrepreneurial path can be mentally and emotionally taxing, exacerbated by challenges such as financial instability and operational uncertainties. Yel-Podcast seeks to address these issues by fostering a supportive community where entrepreneurs can share their struggles, coping mechanisms, and success stories, thereby promoting mental resilience and well-being. Yel-Podcast is not just a platform for business insights; it is a catalyst for holistic well-being in South Africa's entrepreneurial landscape. By promoting mental, emotional, and physical health through storytelling and educational content, we aim to empower entrepreneurs to thrive personally and professionally. Through strategic partnerships and innovative content, Yel-Podcast is poised to make a meaningful impact on the health and well-being of entrepreneurs nationwide. In summary, Yel-Podcast stands committed to nurturing a healthier entrepreneurial spirit—one podcast episode at a time.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Educational Deficits: Many entrepreneurs in South Africa face barriers to quality education and mentorship, which are crucial for sustainable business growth. Yel-Podcast fills this gap by offering insightful interviews, discussions, and practical advice from successful entrepreneurs and industry experts, thereby equipping aspiring business owners with the knowledge needed to navigate challenges effectively. Yel-Podcast is not just a podcast; it is a catalyst for quality education in South Africa's entrepreneurial community. By providing practical insights, fostering a culture of continuous learning, and promoting diverse perspectives, we empower entrepreneurs to build resilient businesses and contribute to economic growth. Through strategic partnerships and innovative content, Yel-Podcast is poised to make a lasting impact on the quality of education available to aspiring and existing entrepreneurs nationwide. Yel-Podcast remains committed to fostering a culture of learning.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Promoting Dialogue: Yel-Podcast facilitates meaningful conversations on gender equality within the entrepreneurial ecosystem. Through interviews, panel discussions, and expert insights, we raise awareness about the importance of diversity, inclusion, and equal opportunities in fostering economic prosperity. By engaging listeners and stakeholders, we advocate for policy reforms and initiatives that support women-owned businesses. Yel-Podcast is not just a platform; it is a catalyst for gender equality in South Africa's entrepreneurial ecosystem. By advocating for women entrepreneurs, promoting dialogue, and building supportive networks, we strive to create a future where every entrepreneur, regardless of gender, has equal opportunities to succeed. Through strategic partnerships and impactful content, Yel-Podcast is poised to drive meaningful change and inspire a new generation of women leaders in business. Yel-Podcast remains dedicated to breaking barriers and empowering women.

02.06.01 My startup contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification for my startup

Not directly involved.

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

Not directly involved.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

We promote inclusive growth through Diversity and Inclusion: Yel-Podcast promotes diversity within the entrepreneurial community by amplifying voices often underrepresented in mainstream media, such as women, youth, and entrepreneurs from marginalized backgrounds. By celebrating diversity and highlighting the contributions of all entrepreneurs, we foster an inclusive environment where innovation thrives and economic opportunities are accessible to all. Yel-Podcast is not just a podcast; it is a catalyst for decent work and economic growth in South Africa. By empowering entrepreneurs, promoting skills development, and fostering inclusive entrepreneurship, we contribute to building resilient communities and sustainable livelihoods. Through collaboration, innovation, and impactful storytelling, Yel-Podcast is committed to driving positive change and creating opportunities for economic advancement across the nation. Yel remains dedicated to empowering and fostering economic participation.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

We are fostering innovation ecosystem by introducing a Platform for Ideas: Yel-Podcast serves as a catalyst for innovation by showcasing entrepreneurial creativity, disruptive ideas, and technological advancements. Through interviews, discussions, and expert insights, we inspire entrepreneurs to embrace innovation in their business models, products, and services, thereby driving industry transformation and competitiveness. Yel-Podcast plays a pivotal role in advancing industry innovation and infrastructure development in South Africa. By promoting entrepreneurial creativity, facilitating technological adoption, and fostering collaborative partnerships, we contribute to building resilient infrastructures and driving economic growth. Through our commitment to innovation, connectivity, and sustainable development, Yel-Podcast strives to create a future where industry sectors thrive on innovation and infrastructure excellence. Yel remains dedicated to catalyzing innovation/infrastructure.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Yel bridges access to opportunities through Equality in Access: In a landscape where access to funding, networks, and mentorship can determine success, Yel-Podcast bridges the gap by connecting entrepreneurs with resources and opportunities. Through educational content, networking events, and partnerships with support organizations, we empower underrepresented entrepreneurs to overcome barriers and thrive in their ventures. Yel-Podcast is not just a podcast; it is a catalyst for reducing inequalities within South Africa's entrepreneurial ecosystem. By amplifying diverse voices, bridging access to opportunities, promoting inclusive growth, and advocating for systemic change, we strive to create a more equitable society where every entrepreneur has the chance to succeed. Through collaboration, innovation, and community empowerment, Yel-Podcast is committed to driving meaningful impact and building a future where inequalities are minimized, and opportunities are accessible to all.

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

Not directly involved.

02.12.01 My startup contributes to the Responsible consumption and production goal

3

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

3

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

3

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Fairly binding contracts and policies should always be priority.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Stakeholder Engagement: Yel-Podcast leverages partnerships with industry experts, government agencies, developmental finance institutions, and corporate entities to create a collaborative ecosystem. By bringing together diverse perspectives and resources, we facilitate knowledge-sharing, foster innovation, and amplify impact across the entrepreneurial community. Yel-Podcast believes in the power of partnerships to accelerate progress towards sustainable development goals. By fostering a collaborative ecosystem, amplifying impact through shared goals, and advocating for systemic change, we aim to empower entrepreneurs, drive economic growth, and create lasting societal impact. Through strategic alliances and collective action, Yel-Podcast is committed to leveraging partnerships for the goal of building a thriving entrepreneurial ecosystem and advancing economic prosperity for all. Yel remains dedicated to forging partnerships that drive positive change and empower for collect progress.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

New Product/Service.

06.09 Competitive Analysis

Yel-Podcast operates within the competitive landscape of multimedia platforms focusing on entrepreneurship in South Africa. Our main potential competitors include established podcast networks, business media outlets, and digital content producers targeting entrepreneurs. What sets Yel-Podcast apart is our unique approach. While competitors may focus on scripted content and polished presentations, Yel-Podcast stands out by prioritizing authentic, unfiltered stories and experiences from diverse entrepreneurs. We showcase real-world challenges, successes, and lessons learned, resonating deeply with our audience. We amplify voices often underrepresented in mainstream media, including women, youth, and entrepreneurs from marginalized communities. Our commitment to inclusivity fosters a diverse and supportive community where all entrepreneurs can thrive.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Community Engagement: Beyond content creation, Yel-Podcast cultivates a supportive community where women entrepreneurs can connect, collaborate, and mentor each other. By nurturing these networks, we promote knowledge sharing, skills development, and peer support, creating a conducive environment for sustainable business growth. Authentic Representation: Yel-Podcast distinguishes itself by authentically representing the experiences and achievements of women entrepreneurs. Unlike traditional media, which may overlook their contributions, our platform celebrates diversity and showcases the resilience, innovation, and leadership of women in entrepreneurship. Challenges Faced: Women entrepreneurs in South Africa encounter barriers such as limited access to funding, networks, and support systems. Yel-Podcast serves as a platform to highlight these challenges and showcase success stories, strategies, and innovations pioneered by women leaders, by providing visibility and recognition too.