South Africa - Startup under 3 years old

Describe your project or startup in a few words

Giant real-time breathalysers that will allow beneficiaries an opportunity to engage at point of consumption and decision making in areas that have the high fatalities.The aim is to improve the well-being and preservation of life for youth in SA.

01.01 Describe your startup in more detail

We are a marketing-led social enterprise, collectively creating pattern-breaking platforms through insights, strategy, creativity and immersive experiences that shift attitudes and encourage positive behaviour change. As a collective, we collaborate with individuals & organisations to find ways to make society work better for everyone.

01.02 What is the main problem you are trying to solve?

South Africa has one of the highest alcohol-related road fatality rates in the World. Studies have shown that the prevalence estimates of driver intoxication in car accidents are between 33% and 69%. Even more alarming are the attitudes and resultant behaviours toward drinking and driving, with 4/10 drivers saying they would drive after drinking when there is an opportunity to do so. Over the past few years, road deaths amongst the youth have increased significantly, and statistics show that the youth contribute the highest number of road fatalities annually when compared to other age groups. Therefore, the main problem we aim to address is drinking and driving amongst the youth in South Africa, to reduce road fatalities, ultimately contributing to the increased health and wellbeing of youth in South Africa.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Contextually relevant awareness: we have observed that most of the current initiatives that address drunk driving happen at times when the intended audiences may not be thinking about their behaviour (outside of the consumption moment) Active education: We know that training is more effective when you 'show' people rather than 'tell' them the dangers and impact of drunk driving. Our platform drives active education on mindful drinking, to empower the youth to be more cognisant of the choices they make. Influencing behaviour change: Research indicates that while most people have good intentions before a night out, they usually succumb to social pressures in the moment. Contributing factors to this include a lack of alcoholic alternatives in the moment, as well as suitable alternative transport options. We seek to partner with organisations to address these barriers, removing the friction involved in making positive behaviour choices.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our target beneficiaries are economically active youth in township and urban areas where there is a high concentration of vehicle vehicle ownership and social activity. Studies have shown that the prevalence estimates of driver intoxication in car accidents are between 33% and 69% the youth contribute the highest number of road fatalities annually when compared to other age groups.

01.05 When was your company established?

2022-01-27

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Tumi has a Masters in Corporate Strategy, from GIBS where his research focused on strategic alliances & partnerships. He has 10+ years in brand and marketing strategy and management, working with organisations across Africa . He has also delivered numerous successful projects across different industries, giving him appreciation and adaptability in varying contexts. Jean-Luc has a Social Entrepreneurship qualification from the Gordon Institute of Business Science (GIBS). He has 10+ years of experience in experiential marketing, creating, managing, negotiating and executing large-scale campaigns. He is also the co-founder of Snapped Concepts which is a youth job search and resource portal previously, both giving him invaluable experience in running organisations successfully.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.rubixcollective.agency/

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

1 - Strongly Disagree

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

We take a holistic approach to influence better choices. We will contribute towards addressing the challenge and effects of drunk driving, overall positively impacting road safety for all users, avoiding premature death of breadwinners and economically active youth and overall contributing to good health and well-being. An outcome of SDG is to reduce the number of road deaths and traffic injuries, an outcome that is shared by the Road Traffic Management Corporation in South Africa. We have adopted this outcome, as a key focus area. Our core focus activities and outcomes have been defined with this in mind: OUTCOME#1: Increased mindful attitudes & norms towards the risks of drunk driving ACTIVITY#1: Increase awarenessof mindful drinking ACTIVITY#2: Increase active education on mindful drinking OUTCOME#2: Reduced prevalence of drunk driving through mindful behaviours ACTIVITY#3: Influence decision-making towards mindful drinking

02.04.01 My startup contributes to the Quality education goal

1 - Strongly Disagree

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

1 - Strongly Disagree

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification for my startup

As a collective, we work with multiple partners to deliver the work we do. A significant component of the NothBoth platform is driven through on-the-ground engagement, which requires the employment of ambassadors on a contractual basis. Through our partner, we focus on employing and training up the youth specifically. Research shows that young people struggle with the cost of seeking employment and gaining relevant experience before formally entering the workplace. This opportunity for casual employment will help address the costs associated with searching for formal employment and provide experience that they can use in future. The youth employment model has an additional benefit, in that when we train our employees as ambassadors, they too are beneficiaries of the mindful drinking message and movement we are driving.

02.09.01 My startup contributes to the Industry innovation and infrastructure

1 - Strongly Disagree

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

1 - Strongly Disagree

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

1 - Strongly Disagree

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

1 - Strongly Disagree

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

1 - Strongly Disagree

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

1 - Strongly Disagree

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

4

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

06.09 Competitive Analysis

We have applied an ecosystem view, with the aim of complementing current activity in the space. We believe there is an opportunity to drive contextual interventions that reinforce the message in the moment and actively promote mindfulness.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

I believe in the role of female entrepreneurship and have in my various capacities have promoted females in the industry to position of decision making. I am proud to have been of a youth agency that provides employement to youth and have been able to work with a female graduate who today is a partner and leading member of Snapped Concepts.