South Africa - Startup under 3 years old

Describe your project or startup in a few words

A pioneering start-up dedicated to empowering women to embrace their natural beauty through the use of high-quality, organic skincare products. Our mission is to address real skin concerns such as stretch marks, acne, and hyperpigmentation

01.01 Describe your startup in more detail

Treasured Skin is an innovative start-up focused on empowering women to embrace their natural beauty. We address real skin problems like stretch marks, acne, and hyperpigmentation with organic, effective solutions. Current Products:Turmeric Soap, Dark Inner Thighs Cream and Oil, Glow Serum, Carrot Oil, Stretch Mark Oil, Charcoal Coffee Scrub, Turmeric Scrub. Mission: We aim to boost self-confidence and promote healthy skin using high-quality, organic ingredients. Vision: To lead the organic skincare industry by celebrating natural beauty and ensuring purity and efficacy in our products. Unique Selling Points: 100% Organic Ingredients, Cruelty-Free, Visible Results, Sustainable Practices. Treasured Skin is more than a brand; it's a movement towards natural beauty and self-love. Join us in making a difference, one radiant complexion at a time.

01.02 What is the main problem you are trying to solve?

The primary problem Treasured Skin aims to solve is the lack of effective, safe, and natural solutions for common skin issues that many women face, such as stretch marks, acne, hyperpigmentation, and uneven skin tone. Traditional skincare products often contain harsh chemicals and synthetic ingredients that can cause irritation, long-term damage, and environmental harm. Additionally, many women struggle to find products that are tailored to their specific skin concerns and are ethically produced. Our goal is to fill this gap by offering a range of high-quality, organic skincare products that are gentle on the skin, environmentally friendly, and specifically formulated to address these prevalent issues. By doing so, we empower women to embrace their natural beauty with confidence, knowing they are using safe, effective, and sustainably-produced products.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Our products are formulated with high-quality organic ingredients that effectively address specific skin concerns like stretch marks, acne, and hyperpigmentation, ensuring visible results without the risk of irritation or long-term damage caused by synthetic chemicals. They are free from harmful chemicals, parabens, and sulfates, making them safe for all skin types, including sensitive skin, and providing gentle care that maintains and enhances the skin’s natural health and beauty. Additionally, we are committed to cruelty-free practices, ensuring that no animal testing is involved in our product development, and our eco-friendly packaging and sustainable sourcing reflect our dedication to environmental responsibility. By choosing Organic Radiance Skin Care, women can enjoy effective, safe, and ethical skincare solutions that help them embrace their natural beauty with confidence.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our startup's products are specifically aimed at serving women who are looking for effective, natural skincare solutions to common problems such as stretch marks, acne, hyperpigmentation, and uneven skin tone. While our primary focus is on women who value high-quality, organic products, our offerings are suitable for individuals of all ages, skin types, and backgrounds who seek safe, gentle, and sustainable skincare options. Our target beneficiaries are health-conscious consumers who prioritize the use of natural ingredients and ethical practices in their skincare routine. By catering to this diverse audience, we aim to empower everyone to embrace their natural beauty with confidence and care.

01.05 When was your company established?

2023-01-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Gugu Maluleke, the founder of Treasured Skin, is an experienced Global Real-Time Analyst, bringing extensive skills in data analysis, real-time decision-making, operational efficiency, problem-solving, and strategic planning to the startup. With a strong background in data-driven environments, Gugu ensures that business operations are optimized and decisions are backed by solid data. Their ability to strategize and implement effective solutions translates seamlessly into developing and marketing high-quality skincare products. Passionate about organic skincare and committed to ethical practices, Gugu drives the company’s mission to provide safe, effective, and sustainable products. By leveraging expertise in real-time analysis and strategic planning, Gugu ensures that Treasured Skin remains responsive to market trends and customer needs, positioning the company for growth and success.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.facebook.com/profile.php?id=61559401315758&mibextid=ZbWKwL

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

4

02.01.02 No poverty - Justification for my startup

While Treasured Skin's primary focus is on providing organic skincare solutions, its direct impact on ending poverty is limited. However, the startup indirectly contributes to economic growth by creating job opportunities within the company and supporting fair trade practices with suppliers. This can lead to improved livelihoods for individuals involved in the supply chain. Nonetheless, the primary mission of Treasured Skin is not centered on poverty alleviation, which is why the contribution to this specific goal is rated as neutral. However, I would like to see this score increase.

02.02.01 My startup contributes to the Zero hunger goal

2

02.02.02 Zero hunger - Justification for my startup

Treasured Skin focuses on providing organic skincare solutions, which does not directly address the issue of hunger or food security. While our commitment to sustainable sourcing practices supports broader environmental and agricultural sustainability, our core activities do not impact food production or distribution. Therefore, our contribution to the Zero Hunger goal is minimal, as our primary mission and operations do not align with this SDG

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Treasured Skin strongly contributes to the Good Health and Well-being goal by providing high-quality, organic skincare products that address common skin issues such as stretch marks, acne, and hyperpigmentation. Our products are formulated with natural ingredients, free from harmful chemicals, ensuring they are safe and beneficial for skin health. By promoting the use of organic skincare, we help individuals achieve healthier skin and boost their self-confidence, which contributes to overall well-being. Furthermore, our commitment to ethical and sustainable practices supports a healthier environment, which indirectly benefits public health. Through these efforts, Treasured Skin plays a significant role in promoting health and well-being for our customers and the

02.04.01 My startup contributes to the Quality education goal

3

02.04.02 Quality education - Justification for my startup

Treasured Skin's primary focus on providing organic skincare products does not directly address the goal of ensuring inclusive and equitable quality education or promoting lifelong learning opportunities. While we are committed to educating our customers about the benefits of organic skincare and sustainable practices, our impact on broader educational outcomes is limited. Therefore, our contribution to the Quality Education goal is minimal, as our core activities do not align directly with this SDG. However, we recognize the importance of education and may explore future opportunities to support educational initiatives within our community.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Treasured Skin strongly contributes to the Gender Equality goal by empowering women and girls through our products and business practices. Our company is founded by a woman, and we prioritize promoting diversity and inclusivity within our workforce. Additionally, our skincare solutions are designed to address common skin concerns faced by women, such as stretch marks, acne, and hyperpigmentation, helping them feel confident and empowered in their skin. We also support women entrepreneurs and artisans through fair trade practices and collaborations. By advocating for gender equality and creating opportunities for women's empowerment, Treasured Skin plays a significant role in advancing this important global goal.

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

While Treasured Skin's core focus is on providing organic skincare products, our operations do not directly impact the availability or management of clean water and sanitation. However, we are committed to sustainable practices, including minimizing water usage and reducing environmental impact throughout our supply chain and production processes. By promoting eco-friendly packaging and sustainable sourcing, we indirectly contribute to environmental conservation efforts, which can have positive implications for water resources. Therefore, while our contribution to the Clean Water and Sanitation goal is not direct, our commitment to sustainability aligns with the broader objectives of this SDG.

02.07.01 My startup contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification for my startup

Treasured Skin's primary focus on providing organic skincare products does not directly contribute to the goal of ensuring access to affordable, reliable, sustainable, and modern energy for all. While we prioritize sustainable practices in our operations, such as minimizing energy consumption and using eco-friendly packaging, our impact on broader energy accessibility is limited. However, we recognize the importance of transitioning towards clean energy sources for environmental sustainability and may explore opportunities to support renewable energy initiatives in the future. Therefore, our current contribution to the Affordable and Clean Energy goal is minimal.

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

Treasured Skin contributes to the Decent Work and Economic Growth goal by creating employment opportunities and promoting sustainable economic growth. As a startup, we prioritize fair labor practices and provide employment opportunities within our company. Additionally, we support fair trade practices with suppliers, ensuring that workers throughout our supply chain are treated ethically and receive fair wages. By fostering a culture of inclusivity and supporting economic empowerment, we contribute to building resilient and sustainable economies. Therefore, our startup plays a significant role in promoting decent work and economic growth within our community and beyond.

02.09.01 My startup contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification for my startup

Treasured Skin contributes to the Industry Innovation and Infrastructure goal by fostering innovation in the skincare industry and promoting sustainable practices. Our focus on developing organic skincare products encourages innovation in formulations and manufacturing processes to ensure efficacy while minimizing environmental impact. Additionally, we prioritize sustainable sourcing and packaging practices, which contribute to building resilient infrastructure and promoting sustainable industrialization. While our direct impact on infrastructure development may be limited, our commitment to innovation and sustainability aligns with the broader objectives of this SDG. Therefore, our startup plays a role in promoting industry innovation and sustainable infrastructure within the skincare sector.

02.10.01 My startup contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification for my startup

Treasured Skin contributes to the Reduced Inequalities goal by promoting inclusivity and diversity within our operations and supply chain. We prioritize fair labor practices and support fair trade initiatives, ensuring that workers throughout our supply chain are treated ethically and receive fair wages. Additionally, our products are designed to cater to individuals of all skin types, backgrounds, and ages, promoting inclusivity and diversity in the skincare industry. By fostering a culture of inclusivity and supporting fair practices, we contribute to reducing inequalities within our community and beyond. Therefore, our startup plays a significant role in promoting reduced inequalities through our business practices and values.

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

While Treasured Skin's primary focus is on providing organic skincare products, our direct contribution to the goal of making cities and human settlements inclusive, safe, resilient, and sustainable is limited. However, our commitment to sustainable practices, such as eco-friendly packaging and sustainable sourcing, indirectly supports broader environmental sustainability efforts, which can benefit cities and communities. Additionally, our products promote individual well-being and confidence, which can contribute to creating more vibrant and inclusive communities. While our direct impact on this goal may be minimal, our commitment to sustainability aligns with the broader objectives of building sustainable cities and communities.

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

Treasured Skin strongly contributes to the Responsible Consumption and Production goal by promoting sustainable consumption and production patterns within the skincare industry. Our products are formulated with organic and natural ingredients, free from harmful chemicals and synthetic additives, encouraging consumers to make informed choices about the products they use on their skin. Additionally, we prioritize eco-friendly packaging and sustainable sourcing practices, minimizing waste and reducing our environmental footprint. By advocating for sustainable consumption and production patterns, we contribute to building a more sustainable and circular economy. Therefore, our startup plays a significant role in advancing the Responsible Consumption and Production goal through our commitment to sustainability and ethical practices.

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

Treasured Skin contributes to the Climate Action goal by prioritizing sustainable practices and reducing our environmental impact. While our core focus is on providing organic skincare products, our commitment to eco-friendly packaging, sustainable sourcing, and reducing carbon emissions during manufacturing and distribution processes aligns with efforts to combat climate change. Additionally, by promoting organic ingredients and minimizing the use of harmful chemicals, we support agricultural practices that can contribute to carbon sequestration and mitigate climate change impacts. While our direct impact on climate action may be limited, our commitment to sustainability and environmental responsibility contributes to broader efforts to combat climate change and its impacts. Therefore, our startup plays a role in advancing the Climate Action goal through our sustainable business practices.

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

While Treasured Skin's primary focus is on providing organic skincare products, our direct contribution to the goal of conserving and sustainably using oceans, seas, and marine resources is limited. However, we are committed to sustainability in our operations, including minimizing our environmental impact and promoting eco-friendly practices. Additionally, by sourcing ingredients responsibly and prioritizing sustainable packaging, we indirectly contribute to reducing pollution and minimizing our impact on marine ecosystems. While our direct impact on this goal may be minimal, our commitment to sustainability aligns with broader efforts to protect marine environments and promote sustainable development. Therefore, our startup plays a role in supporting the Life Below Water goal through our commitment to responsible business practices.

02.15.01 My startup contributes to the Life on land goal

5

02.15.02 Life on land - Justification for my startup

Treasured Skin contributes to the Life on Land goal by promoting sustainable practices and responsible sourcing of ingredients. While our primary focus is on providing organic skincare products, we prioritize eco-friendly packaging and sustainable sourcing practices to minimize our environmental impact. Additionally, by avoiding the use of harmful chemicals and supporting organic agriculture, we indirectly contribute to protecting terrestrial ecosystems and biodiversity. Furthermore, we are committed to raising awareness about environmental conservation and the importance of protecting natural habitats. While our direct impact on this goal may be limited, our commitment to sustainability aligns with broader efforts to promote the sustainable use of terrestrial ecosystems and combat biodiversity loss. Therefore, our startup plays a role in supporting the Life on Land goal through our commitment to responsible business practices.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

While Treasured Skin's primary focus is on providing organic skincare products, our direct contribution to promoting peaceful societies, providing access to justice for all, and building effective and inclusive institutions is limited. However, we are committed to ethical business practices and supporting fair trade initiatives, which contribute to broader societal goals of justice and inclusivity. Additionally, by fostering a diverse and inclusive work environment, we contribute to building stronger institutions at the organizational level. While our direct impact on this goal may be minimal, our commitment to ethical practices and inclusivity aligns with broader efforts to promote peace, justice, and strong institutions. Therefore, our startup plays a role in supporting the Peace, Justice, and Strong Institutions goal through our commitment to responsible business practices.

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

Treasured Skin contributes to the Partnerships for the Goal by actively seeking collaborations and partnerships with other organizations and stakeholders committed to sustainable development. We believe in the power of collective action and recognize that addressing complex global challenges requires collaboration and cooperation across sectors. By partnering with like-minded organizations, we can leverage resources, share knowledge, and amplify our impact towards achieving the Sustainable Development Goals. Additionally, we prioritize transparency and accountability in our partnerships, ensuring that our collaborations are effective and mutually beneficial. Through our commitment to partnerships, Treasured Skin plays a role in strengthening the means of implementation and revitalizing the Global Partnership for Sustainable Development. Therefore, our startup strongly contributes to the Partnerships for the Goal.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

Our startup, despite facing competition in the market, introduces a unique approach to organic skincare. Our products are meticulously formulated using natural ingredients, free from harmful chemicals, catering to individuals seeking safe and effective solutions for common skin concerns. We differentiate ourselves by emphasizing transparency, ethical sourcing, and sustainable practices, resonating with consumers increasingly prioritizing health and sustainability. Additionally, our commitment to addressing real skin problems like stretch marks, acne, and hyperpigmentation sets us apart, offering innovative solutions tailored to diverse skin needs. Through continuous research, development, and customer engagement, we strive to maintain our position at the forefront of innovation in the skincare industry.

06.09 Competitive Analysis

Our main potential competitors in the organic skincare market include established brands offering similar products such as natural soaps, serums, and creams. However, what sets us apart is our focus on addressing specific skin concerns like stretch marks, acne, and hyperpigmentation with our unique formulations. Unlike some competitors, we prioritize transparency in ingredient sourcing and production processes, ensuring our customers trust the efficacy and safety of our products. Additionally, our commitment to sustainability, ethical practices, and customer satisfaction distinguishes us, fostering loyalty and trust among our clientele. Through innovative product development, personalized customer service, and a dedication to holistic skincare, we aim to carve a niche in the market and emerge as a preferred choice for individuals seeking organic skincare solutions.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?