South Africa - Startup under 3 years old

Describe your project or startup in a few words

At Everything Stationery, we believe in empowering students to thrive on their educational journeys. We're your one-stop shop for everything you need to ace the school year. We aim to ensure learners are prepared for the school year, with confidence.

01.01 Describe your startup in more detail

At Everything Stationery, we know that back-to-school season can be hectic. Between work, errands, and extracurricular activities, finding the time to shop for all your child's school supplies can feel like an impossible task. That's why we're here! We're your one-stop shop for everything your child needs to succeed in the classroom. Whether you're looking for basic pencils and notebooks or trendy backpacks and lunchboxes, we have a wide selection of high-quality products at competitive prices. We understand that convenience is key for busy parents. That's why we offer a variety of ways to shop with us. We simplify your school stationery needs. Everything Stationery delivers quality supplies straight to your door, school or workplace. Making it Affordable, Accessible, Flexible, and Convenient for all income levels. We have unique payment options and plans to make it access for everyone.

01.02 What is the main problem you are trying to solve?

Back to school is a stressful reality 1. 60% of parents are stressed and overwhelmed by back-to-school shopping. 2. 30% of students start the school year without stationery. 3. Parents can’t afford to buy stationery. 4. Students lack interest to learn and it creates a barrier to education.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Financial Solution: Stokvel, Laybuys, Employee benefits program, Easy digital payments etc. 2. Easy Ordering: No hassle of browsing through thousands of items and putting items in shopping carts. 3. Easy Delivery: Directly to your school, workplace, home or you can pick it up from our office. 4. Affordability: We cater for ALL income brackets, including SASSA grant holders. 5. Community Partnerships: The Gift of Learning is our social development initiative to provide support to underprivileged families. 6. Holistic Solution: Addressing the educational, financial and emotional aspects of back to school.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The target market is every household where there is a learner. So it is all parents, grandparents and guardians who have children that attend school. We have a solution for ALL income levels.

01.05 When was your company established?

2022-11-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

NA

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.everythingstationery.co.za,https://www.facebook.com/everythingstationerycpt

01.11 Which industry best describes your project?

Other: Education

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

My business create employment. It caters and provide a convenient service for the poor or low income house holds. It empowers the parents and learners to be confident and ensure they have all the tools to confidently achieve the best academic results. We also created a social initiative called The Gift of Learning where we get sponsors on board to donate stationery to families that are not able to afford to buy.

02.02.01 My startup contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification for my startup

By creating employment we contribute to the economy and are helping with feeding hungry communities.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

We provide solutions that ensure that child has all the necessary tools in school to focus, have confidence, increase their learning ability and promote preparedness. For the parent, we reduces stress, save time and money and ensure their child have everything they need. All of the above ensure that they have good well being during the crazy back to school time period.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

We 100% believe that our product ensure equal access to education. If a child does not have the necessary stationery to assist their learning in school, it can make them fall behind and then creates unequal access to education.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Our product empowers single mothers to ensure their kids have everything they need for back to school in an affordable, convenient, flexible, and accessible manner. Our unique payment methods gives hope to single mother with low income to provide equally for their children back to school. And again, the preparedness of girls in school gives them the confidence to focus on their academic journey.

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

My business employs people in various roles. This contributes to job creation and income generation. We work with suppliers, manufacturers, and distributors, creating a network of jobs throughout the supply chain. When people buy stationery from my business, they contribute to economic activity. My business will pay taxes that governments can use to fund public services and infrastructure, promoting overall economic growth. Offer training opportunities for my employees to help them develop their skills and advance in their careers. Source our supplies from local manufacturers or distributors whenever possible, strengthening the local economy.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Stationery supplies are fundamental tools for learning and education, which are cornerstones of innovation and development. By providing students with the materials they need, my business indirectly supports the development of a skilled workforce and future innovators. Stationery provides the physical foundation for creative expression and problem-solving. By offering tools for sketching, note-taking, and brainstorming, my business indirectly supports the infrastructure for innovation.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

By offering a variety of stationery products at different price points, ours are more accessible to students from low-income backgrounds. This helps level the playing field and reduce educational inequality. We also have the various payment options like stationery stokvel, laybuys, employee benefit programmes etc. Through The Gift of Learning - we are partnering with schools or community organizations to donate essential school supplies to underprivileged students. We source some of your supplies from businesses owned by minorities or women, promoting economic opportunities for underrepresented groups.

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Offer a wide variety of eco-friendly stationery products made from recycled materials like paper, plastic, or even bamboo. Promote products designed for longevity, like refillable pens or notebooks with replaceable inserts. This reduces waste compared to disposable alternatives. Clearly label eco-friendly products and highlight their sustainable features. Educate customers about the environmental benefits of their choices. Source your products from suppliers who adhere to ethical labor practices and environmental regulations. This minimizes environmental damage and ensures fair working conditions.

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

Paperless Options - We encourage customers to opt for paperless receipts or online billing whenever possible. Digital Alternatives - We educate customers about digital alternatives to traditional stationery products, such as note-taking apps or reusable whiteboards.

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

3

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

2

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

Donating Supplies: Partner with schools or NGOs to donate essential stationery items to underprivileged students. This promotes access to education and supports equal opportunities (SDG #4). Educational Programs: Collaborate with schools to develop educational programs about sustainability or social responsibility using creative stationery tools. This could involve workshops on using recycled materials for art projects or creating planners with prompts for eco-conscious habits (SDG #4). Working together with others allows you to reach a wider audience and create a more significant positive influence on achieving the SDGs.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

3

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

06.09 Competitive Analysis

Our main competitors are Waltons and PNA. Our product is more affordable, accessible, flexible and convenient. It offer a premium service to ALL income levels and not only to the middle to upper income levels.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, I am involved in a social development project where we gave agricultural bursaries to 5 woman to teach them basic farming so that they can grow their own vegetables and sell it.