South Africa - Startup under 3 years old

Describe your project or startup in a few words

My project is about educating and empowering people in the beauty industry on different ways to expand their businesses by hosting a for now a beauty fair and invite different industry experts because in my area everyone is offering the same product

01.01 Describe your startup in more detail

I own a communications company with the aim being to empower organisations by creating different interactive platforms that will assist with B2B and B2C engagement to create effective communication

01.02 What is the main problem you are trying to solve?

The problem I am trying to solve is the segregation of same industry infiltration in my area, I am trying to assist business expand into other industries that supply that specific industry. E.g Empowering people in the beauty industry to stop all doing nails and having sales but rather expand into product manufacturing or raw material supply to create beauty products

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

The benefits is business expansion You will get a better understanding of communicating effectively Interact with other businesses

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

It is aimed at serving small businesses or entrepreneurs for now those in the beauty industry in the city I reside in Rustenburg

01.05 When was your company established?

2024-04-18

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

At the moment I work alone.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.kekegoocommunications.co.za

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

The beauty industry is estimated to be worth billions so by helping those in the beauty industry to grow their businesses will help with poverty as it will lead to job creation not only in the beauty sector but also other sectors that serve the beauty industry

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

Due to jobs being created by the beauty industry for example farming of raw materials that go into to products, people will different literacy skills will be hired and left over products can go towards feeding people

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

The beauty industry is all about wellness so it will help people stay healthy. I am making an example about the beauty industry because that is my niche that I am currently working with

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

My business is all about educating people on how to advance themselves so we do contribute to quality education

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

We are contributing to gender equality because we will be empowering women

02.06.01 My startup contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Our core value is empowering others in order to gain economic growth and development

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Our plan also includes teaching about manufacturing and innovation

02.10.01 My startup contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

3

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

We care about our climate hence why we will also be focusing on recycling within the beauty industry to protect the environment

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

6

02.15.02 Life on land - Justification for my startup

We will be contributing to this by encouraging farming and planting of tree's

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

3

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

Our core value is sustainability to create things that last

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

2

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

5

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

My product offerings in my area doesn't have competition as is a niche market offering but a communications business focusing on effective communication do exist

06.09 Competitive Analysis

In my specific area, the only competition I have come across is from one part of my business which is events that I use as a formula for networking and engagements. I am planning a big beauty event and now everyone is doing smaller events. So competition is on the rise

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

yes the industry I am focused in empowering with knowledge is mostly women working in it