South Africa - Startup under 3 years old

Describe your project or startup in a few words

A startup diversified accelerator group ranging from aviation ,real estate, construction, financial services to fast moving consumer goods.The opportunities provided by the institutional voids and 4IR has positioned us to start, disrupt and leapfrog.

01.01 Describe your startup in more detail

A startup group with more than 10 bankable trademarks.The projects/subsidiaries are as follows:- 1.Mmila Senoamadi Village Estate(MSVE) MSVE is a proposed strip mall at Witpoort,Lephalale, Limpopo Province to be anchored by Village Grocer-VG(Reg nr 2022/771649/07),FNB/Home affairs Bank branch and Spinach King Franchisee among others. 2.Proposed Mokgehle Petroport(MP) MP has positioned its self Tobe the 1st 24 hour refuelling /charging and refreshing petroport in the village as favourible institutional voids warrant that. 3.Proposed CR 2030 International airport (Current Lephalale Airport) AFCTA has given an offtake to Abuja Treaty and Single African Air Transport Market.Village Airlines gives an offtake to CR 2030 construction. Proposed CR 2030 International airport-an unsolicited expression of interest has been submitted to convert Lephalale Airport to international airport to relevant authorities and scouting of funds has started with International Finance Corporation (IFC)

01.02 What is the main problem you are trying to solve?

Spatial justice and economic emancipation.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1.Solving institutional voids by bringing services closer to people. 2.Inclusive economic development. 3.Spatial justice and economic emancipation.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

It is a multidisciplinary approach and it leaves no one behind,thus the whole community is benefiting.

01.05 When was your company established?

2022-10-01

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

3

01.08 Among the other owners, how many are female?

2

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Hellen has more than 10 years experience in the restaurant business which includes the franchisees and a Business Management course behind her name.Peter has about 20 years experience ranging from banking, development planning to Entrepreneurship and boasts more than 10 trademarks with Entrepreneurship in emerging economies from Harvard

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

Other: A combination of (a),(d),(g) & (j)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

This is bringing of economic opportunities to the entire community of Lephalale and through Lephalale Growth and Development Agency(LGDA)-Community development is our core business (registered trademark) we aim to give all community members a shareholding in the Mmila Senoamadi Group.The planned minimum contribution of R500.00 by 20000 residents will yield R10million which will be significant in attracting multiple funding from diverse investors to fast track economic development.The buy in from community will go a long way in achieving spatial justice and economic emancipation.This opportunity provides inclusive growth giving ordinary residents opportunity to become shareholders enabling those who cannot get salary an opportunity to get dividends.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Through Village Grocer(VG) the company has positioned its self to have community initiative as part of it's eco system.VG is giving an offtake to market access to Witpoort Farmer Support Production (WFSPU). The WFSPU is part of Waterberg District Development Model launched by Honourable President Ramaphosa in Lephalale in 2019. We have equally submitted unsolicited expression of interest to relevant authorities for conversation of underutilized Lephalale Military Airport (Proposed CR 2030 International Airport) in to international Airport and have also started to scout funds through International Finance Corporation (IFC) for construction of the airport.This will provide many work opportunities and make the Abutja Treaty and Single African Air Transport Market (SAATM) a reality

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

We have a Spinachking(SK) Franchise founded by Mr Nomjana Lufefe as part of our offering at MSVE.SK is known to offer products with health benefits preventing lifestyle diseases and offering those already on lifestyle disease a good alternative diet.Our other trademark Village Medical Aid-life is priceless(registered trademark ) aims to emulate Dr Shetty of Narayana Hospital in India and be in harmony with South Africa's newly launched National Health Insurance (NHI)

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

The CR 2030/Village Airlines triggers aviation school in Lephalale.This will enable our residents to be exposed to new skills that were never anticipated in rural town

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Gone are the days when women were positioned Tobe house wifes.It is our company policy to give equal opportunities to all genders based on merit.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

As we are on drive to eliminate informal economy,our inclusive economic growth model adheres to HACCP, ISO and other health acts and standards.

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

All other establishment will include alternative energy measures like solar panels,Electric Vehicle and Sustainable Aviation Fuel for our airline.As a startup we have an opportunity Tobe NetZero from the onset.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Our company policy aims to have none of our workers and service provider workers staying in informal settlements.Through our Fintech product, Village money,we will assist workers to manage money by ring fencing taxi/bus fare/fuel/charging,groceries,lunch,etc.This will enable them to manage funds until next pay circle.Our headhunted staff comes from rural areas with access to. housing and the rare skills not coming from Lephalale will stay in lodges.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Witpoort in Lephalale is the service point with health centre police station,SASSA and other departments and amenities exceedingly 10.The businesses are predominantly information.Ours will be a game changer and trigger the Witpoort Central Business District(CBD) and Witpoort town.The area is already part of municipal growth point interns of Lephalale Municipality's Integrated Development Plan(IDP) and is connects to more than 40 roads through road D3110 which links to R572 and R 518 .

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Rural community members travel between 30 to 80 kilometres to access services like banks,home affairs,fuel,etc.This will be bringing of goods and services closer to people.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Lephalale has been earmarked as post democratic City a priority development area in terms of National Development Plan.Taking a leaf from Mr Peter Block book, community -the structure of belonging,we grab the opportunities with both hands to be active Citizens instead of waiting for government or corporates.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Through our other subsidiary-Moloko wa go ithata(The community that take care of itself)we will recycle at source and assisting the businesses to have waste management plan which include placing of skip bins at tarvens among others.The Garden waste and kitchen waste will be utilised to create manure among other things in tandem with Lephalale Growth and Development Agency

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

The use of solar energy on all our buildings and electric vehicle with responsible disposal of disposable items and circular economy is part of our net zero policy.

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

We deal with only suppliers that enages in sustainable development practices and auditing of this is part of our government policy

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

As already indicated our operations respond to spatial justice and economic emancipation.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

An African Proverb says if you want to go fast go alone if you want to go far go with others.We have networks in multidisciplinary professionals and institutions ranging from Accountants to Town planners,industry bodies ranging from Consumer Goods Council to IATA(International Air Transport Association)

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

3

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

4

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

This is an inclusive project by ordinary people positioned to involve the entire Lephalale community through Lephalale Growth and Development Agency.The investment required is estimated to exceed ten billion rands thus to develop CR 2030 International Airport,Mmila Senoamadi Village Estate -strip mall and Mokgehle Petroport..This is achievable through joint funding and we have already started the process

06.09 Competitive Analysis

It is broken down in three categories 1.CR 2030 International Airport-Kutua Mahalia It competes against OR Tambo,King Shaka and Capetown airports They are not true competitors as they are highly congested in terms of slots and frequencies.CR 2030 is 300 to 1000 kilometres away and this will provide a good alternative and ease the skies.The Abuja Treaty,SAATM,AFTCA warrants it to fill up institutional voids . Mokgehle Petroport Its top 3 competitors in it's radius is Mapula Filling station,Abbotsbort and Phahladira filling station.They are actually underdogs as it will be like comparing spaza shop/general dealer with hypermarket.MP will provide the whole experience if refuelling, recharge,refresh-a true Petroport experience in the village. Mmila Senoamadi Village Estate (the road to spatial justice and economic emancipation)-the strip mall Top 3 competitors are Lephalale mall, Lephalale crossing and Phahladira mall.They are situated 40 to 60 kilometres away from MSVE.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

We have headhunted hawkers that will be professionalized by been giving carts and trikes to ply their trade in professional manner.We also have small scale farmers positioned to provide Village Grocer with produce ranging from eggs ,