South Africa - Startup under 3 years old

Describe your project or startup in a few words

EventGreen is a recycling partner dedicated to promoting sustainable waste management practices within the events sphere. EventGreen partners with your most loved events to provide a tailored and seamless recycling solution.

01.01 Describe your startup in more detail

EventGreen is an eco-conscious enterprise that promotes sustainable waste management practices. We partner with events to provide seamless and eco-friendly recycling solutions. By diverting plastic bottles, aluminum cans, and glass bottles from landfills, EventGreen contributes to a more sustainable future. We offer various services to event organizers, including the placement of recycling bins dedicated to cans, glass, and plastic bottles at each bar, as well as throughout the venue. Green Agents monitor these bins and ensure they are promptly emptied when full. EventGreen also provides on-site trailers for the collection of filled refuse bags in real-time, minimizing disruption to the event flow. All recyclable waste, bins, and refuse bags are efficiently removed from the premises at the conclusion of the event.

01.02 What is the main problem you are trying to solve?

EventGreen aims to address the pressing issue of unsustainable waste management in South Africa. Gauteng has less than three years of landfill space left in the province. EventGreen's services not only promote environmental sustainability but also enable event organizers to showcase their commitment to responsible waste management.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Environmental Impact: By partnering with EventGreen, event organizers can significantly reduce their ecological footprint. Our recycling solution diverts plastic bottles, aluminum cans, and glass bottles from landfills, contributing to a cleaner and greener environment. Brand Differentiation: EventGreen provides event organizers with a unique opportunity to showcase their commitment to environmental responsibility. By incorporating our services, events can attract eco-conscious attendees and sponsors who value sustainability. Stand out from the competition and enhance their brand image by aligning with EventGreen's mission. Hassle-Free Solution: We take care of all the logistics involved in recycling management, making it effortless for event organizers. From providing recycling bins and green agents to monitoring and emptying the bins, to efficient waste removal, EventGreen handles it all.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

EventGreen's services are aimed at serving event organizers who are committed to promoting sustainability and reducing their environmental impact. By partnering with EventGreen, event organizers can make a meaningful difference for the planet while contributing to the success of their events.

01.05 When was your company established?

2023-12-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Xoliswa Ben-Mazwi is a Chartered Accountant and Certified Fraud Examiner currently working. Xoliswa started her career at one of the big four audit firms, qualifying as a CA before becoming a forensic professional. With a background in events and a passion for sustainability, Xoliswa saw fit to marry the two and so EventGreen was born.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/eventgreen_?igsh=ZWExM21qdnN0b2k1

01.11 Which industry best describes your project?

Other: Sustainability Partner/ Environmental Service

02.01.01 My startup contributes to the No poverty goal

4

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

2

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

2

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

EventGreen is founded and run by a young black woman. I have also offered paid opportunities to a black woman thus empowering women in my business operations.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

By reducing waste, we prevent pollutants from entering our water systems. This is crucial for communities where waste management infrastructure is lacking. When we recycle, less trash ends up in landfills, which often leak harmful substances into our water sources. Moreover, recycling materials like plastic cuts down on the need for raw material extraction, which often disrupts natural water cycles and contaminates water bodies. In many South African communities, access to clean water is already limited. By recycling, we help protect our precious water resources from further contamination.

02.07.01 My startup contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

Although my family and friends currently volunteer at EvenyGreen (with exception to paid opportunity afforded to one woman), I aim to provide paid work and training opportunities as my business grows. I am currently funding EventGreen out of pocket and hope that it will one day be able to cover its own expenses but until then, I am happy that my 9 to 5 is able to fund my passion.

02.09.01 My startup contributes to the Industry innovation and infrastructure

2

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

2

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

EventGreen promotes sustainable waste management practices, reducing the environmental impact of events and contributing to cleaner and more sustainable cities.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

By diverting plastic bottles, aluminum cans, and glass bottles from landfills, EventGreen encourages responsible consumption and promotes the recycling and reuse of materials.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

EventGreen's efforts in waste management contribute to mitigating climate change by reducing greenhouse gas emissions associated with landfill waste.

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

2

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

EventGreen collaborates with event organizers, sponsors, and attendees to create partnerships that drive sustainable practices and raise awareness about the importance of responsible waste management. By working together, we amplify our impact and drive positive change.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

2

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

3

06.05 The product/service could be described as an extension of a range of products or services.

2

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

2

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

06.09 Competitive Analysis

EventGreen competes with all waste management providers. Some event organizers are only concerned with a clean space and not the responsible disposal of waste. Many companies drop skips off at venues and collect all waste for landfill disposal without sorting the recyclable waste out. We stand out by selling the idea of green eventing to event organizers hoping to tap into their eco-conscious. We also sell the idea of participation by their patrons. Event organizers are also concerned with sponsorship, having a sustainability partner like EventGreen increases their appeal to more eco-conscious brands and partners.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?