Tanzania - Business creation project

Describe your project or startup in a few words

Project aims to into Orange Sweet Potatoes Biscuits, a convenient snack rich in vitamins (A, C, Potassium, Fiber and Zinc) for under – nutrition and excellent for a gut, eyes, and immune system.

01.01 Describe your project in more detail

The project aims to introduce a nutritious biscuits in order to addressing death of women and children caused by stagnation. The project will create jobs Ina agricultural, manufacturing, marketing, retail sector and will align with government initiative promoting agricultural, food security, and nutrition initiative, with an market value at approximately 100 Tsh billion in 2023 and expected to grow at compound annual growth of 7 - 10% in next five year. The business will use product differentiation, brand positioning, digital marketing, sampling camping, seasonal and cultural promotion as a marketing strategies. The business will invest in modern baking technology in order to insure efficient and high quality production, emphasis sustainable farming practice of sweet potatoes and compliance with food safety and health regulations. Therefore, business will implement strick quality control measure to insure product and safety.

01.02 What is the main problem you are trying to solve?

The main problem Max OSP biscuits aim to solve is the need for healthier, nutrient-rich snack and meal options that cater to a wide range of dietary preferences and restrictions. Traditional biscuits often lack essential nutrients and can be high in refined sugars and unhealthy fats. Max Sweet Potato Biscuits provide a flavorful and nutritious alternative by incorporating sweet potatoes, which are rich in vitamins, minerals, and dietary fiber. This helps address nutritional deficiencies, supports healthier eating habits, and offers versatile options for individuals with dietary restrictions such as gluten-free or vegan diets.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. Max OSP biscuits Reduce Cancer Risk. 2. Max OSP biscuits Support Digestive Health. 3. Max OSP biscuits Help Control Diabetes type 2 4. Max OSP biscuits Support Immune Function 5. Max OSP biscuits Improves eye health

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Sweet potato biscuits cater to health-conscious individuals, families, and home cooks seeking nutritious alternatives to traditional biscuits. They benefit those with dietary restrictions, offering gluten-free and vegan options. Suitable for children, fitness enthusiasts, and culinary enthusiasts, these biscuits provide essential vitamins, minerals, and energy-boosting nutrients.

01.05 When did you start working on your project?

2024-03-29

01.06 How many other partners are associated with your business venture?

1

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

My partner known as Gift Nkya. He has an educational background of Business Administration in innovation and Entrepreneurship Management and also he is a motivational speaker known for her dynamic approach to business, personal development, and Entrepreneurial Spirit. Gift possesses strong leadership skills, and a compelling ability to connect with diverse audiences. His experience spans founding and managing successful businesses, advocating for women's empowerment, and providing mentorship.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My project contributes to the No poverty goal

6

02.01.02 No poverty - Justification

Max OSP biscuits will contribute to no poverty by providing an affordable and nutritious food source that reduces food insecurity and supports health. By addressing malnutrition, they will enhance productivity and educational outcomes, which are crucial for breaking the cycle of poverty. And also the production and distribution of these biscuits will create jobs (in agriculture, manufacturing, marketing and retail sector) and stimulate local economies especially in regions where orange Sweet potatoes are a primary crop. By ensuring that vulnerable populations have access to essential nutrients, Max OSP biscuits will help to improve overall well-being and economic stability, aligning with global efforts to eradicate poverty.

02.02.01 My project contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification

Max OSP biscuits, fortified with essential vitamins and minerals, will be significantly contribute to zero hunger by providing a nutritious and affordable food source. These biscuits are designed to combat malnutrition, especially in vulnerable populations such as women children and the elderly. With a long shelf life and ease of distribution, Max OSP biscuits will reach remote and impoverished areas, ensuring consistent access to vital nutrients. By addressing both hunger and nutritional deficiencies, they will support overall health and development, aligning with global zero hunger goals.

02.03.01 My project contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification

Max OSP biscuits will contribute to the Good Health and Well-being goal by offering a nutritious, fortified food option that addresses dietary deficiencies. Rich in essential vitamins and minerals, these biscuits will help improving overall health, particularly in undernourished populations. Regular consumption will boost immune systems, enhance cognitive development in children, and support the health of pregnant women and the elderly.By promoting balanced nutrition and reducing the incidence of malnutrition-related diseases, Max OSP biscuits will play a vital role in fostering healthier communities and enhancing well-being.

02.04.01 My project contributes to the Quality education goal

6

02.04.02 Quality education - Justification

Max OSP biscuits will contribute to the Quality Education goal by providing essential nutrients that support cognitive development and concentration in children. Well-nourished students are more likely to attend school regularly and perform better academically. By reducing hunger and improving health, these biscuits will help ensure that children can focus on their studies, enhancing learning outcomes. And also the stability provided by a reliable food source will encourage higher school enrollment and retention rates, contributing to a more educated and capable future generation

02.05.01 My project contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification

Max OSP biscuits contribute to the Gender Equality goal by improving health and nutrition, particularly for women and girls, who often face greater nutritional challenges. Access to nutritious food can enhance their physical and cognitive development, leading to better educational and economic opportunities. Additionally, by providing a reliable food source, these biscuits can reduce the burden of food insecurity on women, who are typically responsible for household nutrition. This empowerment allows them to focus more on education and employment, promoting gender equality and overall societal progress.

02.06.01 My project contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Max OSP biscuits will contribute to Decent Work and Economic Growth by creating jobs and stimulating local economies through their production, distribution, and sales. The manufacturing process will involves various roles, from farmers supplying raw materials to factory workers and distributors. By fostering a stable supply chain, Max OSP biscuits will support small businesses and local enterprises. Furthermore, improved nutrition from these biscuits will enhance the workforce's productivity and reduces healthcare costs, leading to a healthier, more capable labor force. This overall economic activity will promote sustainable economic growth and decent work opportunities.

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

Max OSP biscuits will contribute to the Industry, Innovation, and Infrastructure goal by driving advancements in food technology and manufacturing processes. The development and production of these fortified biscuits will involve innovative techniques to ensure nutritional value, shelf life, and affordability. Investment in modern manufacturing facilities and supply chains will improve infrastructure, enhancing efficiency and scalability. And also the focus on sustainable and resilient food production methods fosters industry growth and encourages further research and development. This innovation will support robust industrial development and better infrastructure, promoting economic resilience and sustainability.

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

Max OSP biscuits will contribute to the Gender Equality goal by improving health and nutrition, particularly for women and girls, who often face greater nutritional challenges. Access to nutritious food can enhance their physical and cognitive development, leading to better educational and economic opportunities. Also by providing a reliable food source, these biscuits will reduce the burden of food insecurity on women, who are typically responsible for household nutrition. This empowerment will allow them to focus more on education and employment, promoting gender equality and overall societal progress.

02.11.01 My project contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification

Max OSP biscuits will contribute to the Sustainable Cities and Communities goal by providing a reliable source of nutrition that can enhance public health and reduce food insecurity. By ensuring access to affordable, nutritious food, these biscuits will help to build more resilient and self-sufficient communities. The production and distribution processes will be designed to minimize environmental impact, promoting sustainability. And also business will creating jobs and supporting local economies through the biscuit supply chain fosters economic stability within communities. This holistic approach will aid in developing sustainable, healthy, and thriving urban and rural areas.

02.12.01 My project contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification

Max OSP biscuits will contribute to the Responsible Consumption and Production goal by implementing sustainable practices throughout their lifecycle. The production process will prioritize the use of locally sourced ingredients and eco-friendly packaging, minimizing environmental impact. By optimizing resource use and reducing waste, these biscuits will promote efficient production. Also their long shelf life will help to reduce food waste. Through education and awareness campaigns, Max OSP biscuits will encourage consumers to make healthier, sustainable food choices, fostering a culture of responsible consumption. This will supports sustainable production systems and promotes environmental stewardship.

02.13.01 My project contributes to the Climate action goal

2

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

4

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

2

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

Max Sweet Potatoes biscuits will strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development by fostering collaboration across sectors and borders. By engaging local farmers, manufacturers, and distributors, these biscuits will support agricultural development and sustainable supply chains. Partnerships with governments, NGOs, and international organizations will enhance resource mobilization and knowledge sharing, ensuring efficient production and widespread distribution. And promoting research and development through global cooperation will lead to innovations in nutrition and food security. This collaborative effort will help to achieve the Sustainable Development Goals (SDGs) by combining resources and expertise for maximum impact.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

4

05.03 The product/service we envision creating could be described as a new technology.

4

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

6

05.08 Justification

These factors project Idea (Max OSP biscuits) is unique and innovative. 1. Will made from natural ingredients (Orange sweet potatoes Flour, margarine, sugar,eggs,baking powder and nutmeg) 2. High in vitamin A, C, Potassium, fibres and antioxidants 3. No artificial colour, flavours, or preservatives 4. Gluten - free and low in sugar option available 5. Eco - friendly packaging that highlights the health benefits and natural ingredients.

05.09 Who are your main potential competitors and what makes you stand out from them?

Here’s how Max OSP could potentially differentiate itself from Azam biscuits, Banana biscuits and Marie Biscuits. 1. Nutrition value 2. Ingredient quality 3. Variety of flavors and options 4. Health and wellness focus 5. Innovation in packaging 6. Marketing and brand story

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

No