Kenya - Startup under 3 years old

Describe your project or startup in a few words

Crafting RTD beverages for modern consumers by blending creativity, quality, and innovation, redefining taste experiences.

01.01 Describe your startup in more detail

Drunkenape is an RTD (ready-to-drink) cocktail brand that embodies the spirit of alpha males from movies, built on charisma, adventure, fun, and confidence. It aims to provide a bold, exciting flavor experience with its cocktails and commits to sustainability and eco-friendliness.

01.02 What is the main problem you are trying to solve?

The problem it's addressing is the market gap for distinct and captivating RTD cocktails and mocktails. Many available options are considered bland and uninspiring. Drunkenape, inspired by iconic alpha male characters, aims to provide an experience beyond just drinking a cocktail. It caters to anyone who wants to channel alpha energy and confidence in their lives, offering a way to tap into their inner confidence.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Convenience: Our ready-to-drink cocktails offer unparalleled convenience, allowing customers to enjoy premium-quality drinks anytime, anywhere. Whether at home, at a social gathering, or on the go, our cocktails eliminate the need for extensive preparation or access to a professional bartender, making them the perfect choice for busy lifestyles. Exceptional Taste and Quality: We take pride in using only the finest ingredients to craft our cocktails. This approach ensures that each sip delivers flavor and a satisfying drinking experience. Sustainable Packaging and Practices: Besides providing exceptional taste experiences, we are committed to environmental sustainability. Our eco-friendly packaging materials and sustainable production methods minimize our ecological footprint, aligning with the values of environmentally conscious consumers.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our product aims to serve a diverse range of consumers who appreciate convenience, quality, and innovation in their beverage choices. They include: Modern Consumers: Individuals with busy lifestyles who seek convenient and ready-to-drink options for enjoying premium cocktails without the need for extensive preparation or bartending skills. Social Gatherings: Party hosts and event planners looking for hassle-free beverage solutions to cater to their guests' tastes and preferences, enhancing the overall experience of social gatherings. Outdoor Enthusiasts: Adventurous individuals who enjoy outdoor activities such as picnics, camping, hiking, and beach outings, seeking portable and refreshing beverage options to complement their adventures. Eco-Conscious Consumers: Environmentally conscious individuals who prioritize sustainability and seek products that align with their values, appreciating our eco-friendly packaging materials and sustainable production practices.

01.05 When was your company established?

2022-07-24

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

One of the other owners within our startup is a seasoned mixologist with extensive experience in crafting cocktails and developing unique beverage recipes. With a background in hospitality and a deep understanding of flavor profiles, this owner brings invaluable expertise to our team, ensuring that our products deliver exceptional taste experiences. Additionally, their creativity and passion for mixology drive innovation and excellence in our product development efforts, enhancing our startup's competitiveness in the beverage industry.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.drunkenape.africa/

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Our startup contributes to reducing poverty by creating job opportunities and economic empowerment. Through our operations, we hire local talent and provide them with fair wages and opportunities for growth. By stimulating economic activity in the community, we indirectly support poverty reduction efforts.

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

While our products themselves may not directly address hunger, our commitment to sustainability and ethical sourcing indirectly supports food security. By promoting responsible agricultural practices and partnering with suppliers who prioritize ethical and sustainable sourcing, we contribute to a more resilient food system, which is essential for achieving zero hunger.

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

Our products promote moderation in alcohol consumption, aligning with efforts to improve public health. Additionally, we offer a range of non-alcoholic options that cater to individuals who prefer abstaining from alcohol or are mindful of their alcohol intake. By providing high-quality, responsibly crafted beverages, including non-alcoholic alternatives, we contribute to a culture of mindful drinking and support individuals in making healthier lifestyle choices. The diversification of our product range further enhances our commitment to promoting good health and overall well-being for consumers.

02.04.01 My startup contributes to the Quality education goal

3

02.04.02 Quality education - Justification for my startup

We support educational initiatives through investing in educational programs and training opportunities for our employees and community members, we empower individuals to acquire new skills and knowledge, fostering personal and professional development.

02.05.01 My startup contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification for my startup

Our startup fosters a work environment that values diversity and inclusivity. We promote gender equality by implementing policies and practices that ensure equal opportunities for all employees, regardless of gender. By championing gender diversity in leadership and decision-making roles, we contribute to creating a more equitable workplace and society.

02.06.01 My startup contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification for my startup

Our manufacturing processes prioritize water conservation and waste reduction. By reducing our water footprint and ensuring responsible waste disposal, we support clean water and sanitation initiatives in our communities.

02.07.01 My startup contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification for my startup

Our operations prioritize energy efficiency and sustainability. We will implemented energy-saving measures across our production processes, such as using renewable energy sources like solar power and investing in energy-efficient equipment.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Our startup provides employment opportunities and fosters economic growth within our community. By creating jobs, supporting local businesses, and investing in workforce development, we contribute to economic prosperity and stability, driving sustainable growth and development.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

We invest in research and development to innovate our products and contribute to industry advancement. By fostering innovation, supporting entrepreneurship, and investing in infrastructure development, we stimulate economic growth and drive technological progress in our sector.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Through inclusive hiring practices and community engagement, we strive to reduce inequalities and promote social cohesion. By providing equal opportunities for all individuals, regardless of background or circumstance, we contribute to building a more inclusive and equitable society.

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

Our startup actively contributes to creating sustainable cities and communities by promoting responsible urban development and environmental stewardship. We prioritize locating our operations in areas that support sustainable infrastructure, public transportation, and green spaces. Additionally, we engage with local communities through outreach programs, educational initiatives, and partnerships to raise awareness about sustainable living practices and encourage community involvement in environmental conservation efforts.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

As advocates for responsible consumption and production, our startup is committed to minimizing waste and maximizing resource efficiency throughout our supply chain and product lifecycle. We prioritize sourcing sustainable materials, reducing packaging waste, and implementing recycling and waste management programs. Through our efforts to promote conscious consumption and sustainable production practices, we aim to minimize environmental impact and contribute to building a circular economy.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Our startup is deeply committed to climate action, and one of the key aspects of our strategy involves promoting sustainable packaging solutions, such as recyclable glass containers. By opting for recyclable glass packaging, we aim to minimize our environmental footprint and contribute to the reduction of plastic waste. Glass is a highly sustainable material that can be recycled indefinitely without losing its quality or purity. By choosing glass containers for our products, we encourage consumers to participate in recycling efforts and support a circular economy. In addition to using recyclable glass packaging, we are also focused on promoting reuse and recycle practices throughout our operations and supply chain. We prioritize the use of eco-friendly materials and packaging designs that facilitate reuse and recycling.

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

Our startup is committed to protecting marine ecosystems and biodiversity by minimizing our impact on aquatic environments and promoting sustainable marine resource management practices. We adhere to responsible sourcing guidelines to ensure that our ingredients are sourced ethically and sustainably, minimizing the risk of negative impacts on marine habitats and species.

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

Our startup recognizes the importance of preserving terrestrial ecosystems and biodiversity. We implement sustainable land management practices, such as reforestation, soil conservation, and habitat restoration, to support ecosystem health and biodiversity conservation. Additionally, we prioritize sustainable sourcing practices to minimize deforestation and habitat destruction associated with agricultural and forestry activities. Through our efforts to protect and restore terrestrial ecosystems, we contribute to the conservation of biodiversity and the promotion of sustainable land use practices.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

5

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Our startup believes in promoting peace, justice, and strong institutions by upholding ethical business practices, fostering transparency, and respecting human rights. We adhere to fair labor standards, support diversity and inclusion in the workplace, and engage in community development initiatives to promote social cohesion and economic prosperity. Additionally, we advocate for the rule of law, access to justice, and the protection of human rights, both within our organization and in the broader community. Through our commitment to integrity, accountability, and good governance, we contribute to building peaceful, just, and inclusive societies.

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

Our startup recognizes the importance of collaboration and partnerships in achieving the Sustainable Development Goals. We actively seek to collaborate with diverse stakeholders, including government agencies, non-profit organizations, academia, and the private sector, to leverage collective expertise, resources, and networks for positive social and environmental impact. Through strategic partnerships and alliances, we aim to amplify our impact, drive innovation, and mobilize action towards achieving the SDGs.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

6

06.08 Justification for my startup

The RTD bottled cocktail market is a growing sector with many customers already familiar with similar products. This indicates a significant market demand and a customer base that appreciates the convenience and quality of RTD cocktails. While the concept of RTD cocktails is not entirely new, Drunkenape introduces a unique blend of flavors, eco-friendly packaging, and locally sourced ingredients, setting it apart from competitors. Our emphasis on sustainability and innovation in flavor profiles creates a distinct product offering.While the concept of RTD cocktails is not entirely new, Drunkenape introduces a unique blend of flavors, eco-friendly packaging, and locally sourced ingredients, setting it apart from competitors. Our emphasis on sustainability and innovation in flavor profiles creates a distinct product offering

06.09 Competitive Analysis

Our main potential competitors in the RTD (ready-to-drink) cocktail market include established brands offering similar products. Drunkenape stands out from its competitors in the RTD (ready-to-drink) cocktail market through a combination of unique brand elements, innovative packaging, and exceptional flavors.One of Drunkenape's key differentiators is its innovative packaging, which goes beyond traditional bottles. Instead, Drunkenape utilizes eco-friendly and eye-catching packaging such as reusable glass jars and paper straws. This not only aligns with the brand's commitment to sustainability but also stands out on store shelves, attracting environmentally-conscious consumers.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes we are by Collaborating with female-owned businesses for joint marketing initiatives, events, and product collaborations to amplify their visibility and reach.We have done this so far with Revolutionary coffee a women owned coffee brand in Kenya.