Kenya - Startup under 3 years old

Décrivez votre projet en quelques mots

Crafting RTD beverages for modern consumers by blending creativity, quality, and innovation, redefining taste experiences.

01.01 Décrivez votre startup en détail

Drunkenape is an RTD (ready-to-drink) cocktail brand that embodies the spirit of alpha males from movies, built on charisma, adventure, fun, and confidence. It aims to provide a bold, exciting flavor experience with its cocktails and commits to sustainability and eco-friendliness.

01.02 Quel est le problème principal que vous essayez de résoudre ?

The problem it's addressing is the market gap for distinct and captivating RTD cocktails and mocktails. Many available options are considered bland and uninspiring. Drunkenape, inspired by iconic alpha male characters, aims to provide an experience beyond just drinking a cocktail. It caters to anyone who wants to channel alpha energy and confidence in their lives, offering a way to tap into their inner confidence.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Convenience: Our ready-to-drink cocktails offer unparalleled convenience, allowing customers to enjoy premium-quality drinks anytime, anywhere. Whether at home, at a social gathering, or on the go, our cocktails eliminate the need for extensive preparation or access to a professional bartender, making them the perfect choice for busy lifestyles. Exceptional Taste and Quality: We take pride in using only the finest ingredients to craft our cocktails. This approach ensures that each sip delivers flavor and a satisfying drinking experience. Sustainable Packaging and Practices: Besides providing exceptional taste experiences, we are committed to environmental sustainability. Our eco-friendly packaging materials and sustainable production methods minimize our ecological footprint, aligning with the values of environmentally conscious consumers.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Our product aims to serve a diverse range of consumers who appreciate convenience, quality, and innovation in their beverage choices. They include: Modern Consumers: Individuals with busy lifestyles who seek convenient and ready-to-drink options for enjoying premium cocktails without the need for extensive preparation or bartending skills. Social Gatherings: Party hosts and event planners looking for hassle-free beverage solutions to cater to their guests' tastes and preferences, enhancing the overall experience of social gatherings. Outdoor Enthusiasts: Adventurous individuals who enjoy outdoor activities such as picnics, camping, hiking, and beach outings, seeking portable and refreshing beverage options to complement their adventures. Eco-Conscious Consumers: Environmentally conscious individuals who prioritize sustainability and seek products that align with their values, appreciating our eco-friendly packaging materials and sustainable production practices.

01.05 Quand votre entreprise a-t-elle été créée ?

24/07/2022

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

0

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

One of the other owners within our startup is a seasoned mixologist with extensive experience in crafting cocktails and developing unique beverage recipes. With a background in hospitality and a deep understanding of flavor profiles, this owner brings invaluable expertise to our team, ensuring that our products deliver exceptional taste experiences. Additionally, their creativity and passion for mixology drive innovation and excellence in our product development efforts, enhancing our startup's competitiveness in the beverage industry.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.drunkenape.africa/

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Produits de base (aliments, boissons, produits ménagers et personnels)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

Our startup contributes to reducing poverty by creating job opportunities and economic empowerment. Through our operations, we hire local talent and provide them with fair wages and opportunities for growth. By stimulating economic activity in the community, we indirectly support poverty reduction efforts.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

5

02.02.02 Justification de la contribution de ma startup

While our products themselves may not directly address hunger, our commitment to sustainability and ethical sourcing indirectly supports food security. By promoting responsible agricultural practices and partnering with suppliers who prioritize ethical and sustainable sourcing, we contribute to a more resilient food system, which is essential for achieving zero hunger.

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

5

02.03.02 Justification de la contribution de ma startup

Our products promote moderation in alcohol consumption, aligning with efforts to improve public health. Additionally, we offer a range of non-alcoholic options that cater to individuals who prefer abstaining from alcohol or are mindful of their alcohol intake. By providing high-quality, responsibly crafted beverages, including non-alcoholic alternatives, we contribute to a culture of mindful drinking and support individuals in making healthier lifestyle choices. The diversification of our product range further enhances our commitment to promoting good health and overall well-being for consumers.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

3

02.04.02 Justification de la contribution de ma startup

We support educational initiatives through investing in educational programs and training opportunities for our employees and community members, we empower individuals to acquire new skills and knowledge, fostering personal and professional development.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

4

02.05.02 Justification de la contribution de ma startup

Our startup fosters a work environment that values diversity and inclusivity. We promote gender equality by implementing policies and practices that ensure equal opportunities for all employees, regardless of gender. By championing gender diversity in leadership and decision-making roles, we contribute to creating a more equitable workplace and society.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

5

02.06.02 Justification de la contribution de ma startup

Our manufacturing processes prioritize water conservation and waste reduction. By reducing our water footprint and ensuring responsible waste disposal, we support clean water and sanitation initiatives in our communities.

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

5

02.07.02 Justification de la contribution de ma startup

Our operations prioritize energy efficiency and sustainability. We will implemented energy-saving measures across our production processes, such as using renewable energy sources like solar power and investing in energy-efficient equipment.

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

Our startup provides employment opportunities and fosters economic growth within our community. By creating jobs, supporting local businesses, and investing in workforce development, we contribute to economic prosperity and stability, driving sustainable growth and development.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

We invest in research and development to innovate our products and contribute to industry advancement. By fostering innovation, supporting entrepreneurship, and investing in infrastructure development, we stimulate economic growth and drive technological progress in our sector.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

7 - tout à fait d'accord

02.10.02 Justification de la contribution de ma startup

Through inclusive hiring practices and community engagement, we strive to reduce inequalities and promote social cohesion. By providing equal opportunities for all individuals, regardless of background or circumstance, we contribute to building a more inclusive and equitable society.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

4

02.11.02 Justification de la contribution de ma startup

Our startup actively contributes to creating sustainable cities and communities by promoting responsible urban development and environmental stewardship. We prioritize locating our operations in areas that support sustainable infrastructure, public transportation, and green spaces. Additionally, we engage with local communities through outreach programs, educational initiatives, and partnerships to raise awareness about sustainable living practices and encourage community involvement in environmental conservation efforts.

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

7 - tout à fait d'accord

02.12.02 Justification de la contribution de ma startup

As advocates for responsible consumption and production, our startup is committed to minimizing waste and maximizing resource efficiency throughout our supply chain and product lifecycle. We prioritize sourcing sustainable materials, reducing packaging waste, and implementing recycling and waste management programs. Through our efforts to promote conscious consumption and sustainable production practices, we aim to minimize environmental impact and contribute to building a circular economy.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

7 - tout à fait d'accord

02.13.02 Justification de la contribution de ma startup

Our startup is deeply committed to climate action, and one of the key aspects of our strategy involves promoting sustainable packaging solutions, such as recyclable glass containers. By opting for recyclable glass packaging, we aim to minimize our environmental footprint and contribute to the reduction of plastic waste. Glass is a highly sustainable material that can be recycled indefinitely without losing its quality or purity. By choosing glass containers for our products, we encourage consumers to participate in recycling efforts and support a circular economy. In addition to using recyclable glass packaging, we are also focused on promoting reuse and recycle practices throughout our operations and supply chain. We prioritize the use of eco-friendly materials and packaging designs that facilitate reuse and recycling.

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

7 - tout à fait d'accord

02.14.02 Justification de la contribution de ma startup

Our startup is committed to protecting marine ecosystems and biodiversity by minimizing our impact on aquatic environments and promoting sustainable marine resource management practices. We adhere to responsible sourcing guidelines to ensure that our ingredients are sourced ethically and sustainably, minimizing the risk of negative impacts on marine habitats and species.

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

7 - tout à fait d'accord

02.15.02 Justification de la contribution de ma startup

Our startup recognizes the importance of preserving terrestrial ecosystems and biodiversity. We implement sustainable land management practices, such as reforestation, soil conservation, and habitat restoration, to support ecosystem health and biodiversity conservation. Additionally, we prioritize sustainable sourcing practices to minimize deforestation and habitat destruction associated with agricultural and forestry activities. Through our efforts to protect and restore terrestrial ecosystems, we contribute to the conservation of biodiversity and the promotion of sustainable land use practices.

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

5

02.16.02 Justification de la contribution de ma startup

Our startup believes in promoting peace, justice, and strong institutions by upholding ethical business practices, fostering transparency, and respecting human rights. We adhere to fair labor standards, support diversity and inclusion in the workplace, and engage in community development initiatives to promote social cohesion and economic prosperity. Additionally, we advocate for the rule of law, access to justice, and the protection of human rights, both within our organization and in the broader community. Through our commitment to integrity, accountability, and good governance, we contribute to building peaceful, just, and inclusive societies.

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

6

02.17.02 Justification de la contribution de ma startup

Our startup recognizes the importance of collaboration and partnerships in achieving the Sustainable Development Goals. We actively seek to collaborate with diverse stakeholders, including government agencies, non-profit organizations, academia, and the private sector, to leverage collective expertise, resources, and networks for positive social and environmental impact. Through strategic partnerships and alliances, we aim to amplify our impact, drive innovation, and mobilize action towards achieving the SDGs.

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

7 = Tout à fait d'accord

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

7 - Tout à fait d'accord

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

5

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

6

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

6

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

6

06.08 Justification

The RTD bottled cocktail market is a growing sector with many customers already familiar with similar products. This indicates a significant market demand and a customer base that appreciates the convenience and quality of RTD cocktails. While the concept of RTD cocktails is not entirely new, Drunkenape introduces a unique blend of flavors, eco-friendly packaging, and locally sourced ingredients, setting it apart from competitors. Our emphasis on sustainability and innovation in flavor profiles creates a distinct product offering.While the concept of RTD cocktails is not entirely new, Drunkenape introduces a unique blend of flavors, eco-friendly packaging, and locally sourced ingredients, setting it apart from competitors. Our emphasis on sustainability and innovation in flavor profiles creates a distinct product offering

06.09 Analyse compétitive

Our main potential competitors in the RTD (ready-to-drink) cocktail market include established brands offering similar products. Drunkenape stands out from its competitors in the RTD (ready-to-drink) cocktail market through a combination of unique brand elements, innovative packaging, and exceptional flavors.One of Drunkenape's key differentiators is its innovative packaging, which goes beyond traditional bottles. Instead, Drunkenape utilizes eco-friendly and eye-catching packaging such as reusable glass jars and paper straws. This not only aligns with the brand's commitment to sustainability but also stands out on store shelves, attracting environmentally-conscious consumers.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes we are by Collaborating with female-owned businesses for joint marketing initiatives, events, and product collaborations to amplify their visibility and reach.We have done this so far with Revolutionary coffee a women owned coffee brand in Kenya.